Fertility Treatment
High-stakes personal decisions requiring trust, guidance, and coordinated execution across multiple parties.
This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.
Inside this journey
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Clinical & Referral Discovery
Collect medical history, prior diagnostics, referral notes, treatment goals, constraints, and decision-makers across patient, partner, referring clinicians, and benefits managers.
Discovery Questions
Opening the Conversation
- Tell me about the timeline that led you to seek reproductive care, from first concern to the referral you received.
- When did you receive any formal diagnosis or decide to pursue egg freezing or fertility treatment?
- Describe any prior treatments, monitoring, or self-directed attempts you or your partner have tried and the outcomes.
- How many prior diagnostic tests or specialist consults have you completed, and which of those felt most informative?
- Who will be the primary decision maker about moving forward, and who else must approve or be informed?
- Which of these roles will you want involved in our first care plan conversation?
- Will you be able to commit to an initial consultation within two weeks if we can confirm insurance eligibility or a clear next step?
Where the Medical Story Really Begins
- If you continued only with your current care, what is the most likely clinical outcome for fertility in the next 12 months?
- How has age, ovarian reserve, or partner factors changed the urgency of starting an assisted reproductive protocol for you?
- What single medical or lifestyle factor do you think has most limited your chances so far?
- Which areas of your history should we prioritize because records are missing or unclear?
- If you could guarantee one change from a new care path, which single change would make you sign up this week?
The Referral and Prior Diagnostics
- Name any gaps in the prior workup that would require us to repeat or add tests before we schedule treatment.
- List the specific diagnostic reports you can share now and the dates they were performed.
- Select the reports you have available to upload today.
- How complete were the referring clinician's notes in describing prior treatments and any recommended next steps?
- Would you be willing to pause scheduling until we complete any missing key tests identified in the workup?
Goals that Matter, Not the Checklist
- What result would make this entire process feel like a success for you and your partner?
- Rank the following goals in order of importance to you.
- Choose the time horizon that would meet your primary goal.
- Tell me how the possibility of delay or failed cycles affects your willingness to continue treatment emotionally and practically.
- Would you proceed if achieving your primary goal required a more intensive protocol with higher medication doses?
Who Signs Off and Who's On Call
- Who else will need to sign off before we can begin treatment, including payers, partners, or clinicians?
- List any legal, guardianship, or payer arrangements that affect consent or payment.
- Select which payment or authorization stakeholders you have already contacted.
- Describe any religious, cultural, or personal constraints that would influence protocol choices or the use of donor material.
- Is there any person, policy, or payer that could veto treatment even if you and your partner approve?
Risks, Fears, and What Keeps You Up at Night
- Where do you feel most vulnerable about pursuing assisted reproductive treatment right now?
- Share how any prior negative experiences with reproductive care have shaped your trust and expectations of a new clinic.
- Choose the fears that matter most to you.
- Name the one risk that, if eliminated, would most increase your readiness to move forward.
- Do you want access to a dedicated counselor or peer support during treatment cycles?
The Other Paths You're Considering
- Start by listing the other clinics, internal programs, or do-it-yourself options you are seriously considering and why each appeals to you.
- For each alternative, name the single strength that makes it feel attractive compared with starting with us.
- Choose the reason that would most likely keep you with your current provider instead of switching.
- Has anyone on your care team proposed solving this internally rather than referring to an outside clinic?
- At this point, is there a preferred path that would close the conversation for you and remove the need for further proposals?
Practical Readiness and Constraints
- Identify any technical, coverage, or compliance requirements that would block starting care within 30 days.
- Mark which of these items are already completed and current for your case.
- Please indicate who can release prior medical records or diagnostic files and confirm they can authorize uploads.
- Name the systems or portals we would need to access or integrate with to retrieve past data or confirm benefits.
- Are there legal, employer, or regulatory approvals that could veto or significantly delay treatment?
Next Steps and Mutual Commitments
- Imagine we removed your biggest barrier, what single action would you expect us to take next to get you started?
- Pick how soon you want a detailed care plan and a full financial review.
- Please name the primary owner on your side for scheduling and the best contact details for day-to-day coordination.
- Are you willing to prioritize a suggested diagnostic within seven days if it would unblock timely treatment?
- Assuming the plan meets your clinical aim and coverage looks favorable, will you be prepared to schedule the first procedure within 14 days?
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Treatment Options & Expected Outcomes
Walk through relevant treatment pathways, comparative success-rate context, risks, likely timelines, and how outcomes will be measured using the buyer's clinical details.
Solution Experience
- Treatment Options & Expected Outcomes
- Confirm the current state and what it is costing you
- You confirm the demonstrated pathway comparison eliminates the uncertainty you described and clarifies the trade-offs between success probability, cost, and timeline.
- Deliver a personalized treatment comparison worksheet with modeled success rates, timelines, and projected out-of-pocket cost ranges within 3 business days.
- You accept the success-rate and timeline assumptions used for your case or identify specific adjustments needed for re-modeling.
- Walk through personalized treatment pathways
- Prepare a draft set of measurable outcome metrics and monitoring cadence tied to the selected pathway for review at the care plan finalization session.
- You agree to proceed to care plan and scope finalization, and identify the remaining evidence required by decision-makers.
- Prove comparative success-rate and cost context
- Provide the latest clinical data to be modeled, including AMH, antral follicle count, semen analysis, prior cycle summaries, and any referral notes, within 2 business days.
- Review risks, side effects, and mitigation aligned to your constraints
- Identify the decision-makers, their top priorities, and any coverage constraints to be included in the care plan finalization meeting.
- Validate that this matches your priorities and reduces uncertainty
- Treatment Options & Expected Outcomes, Solution Experience
- Solution Experience Deck - Treatment Options & Expected Outcomes
- Treatment Options & Expected Outcomes Brief
- meeting
- slides
- document
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Care Plan & Scope
Define the recommended protocol, included services (diagnostics, lab work, medications, genetic testing), responsibilities, and measurable success criteria.
Scope Configuration
- Ovarian Stimulation Medication Management
- Transvaginal Oocyte Retrieval under Sedation
- In-Vitro Fertilization (IVF) Cycle Laboratory Services
- Intracytoplasmic Sperm Injection (ICSI)
- Blastocyst Culture and Embryo Grading
- Embryo Vitrification and Cryostorage
- Frozen Embryo Transfer (FET) Cycle Management
- Intrauterine Insemination (IUI) Procedure
- Preimplantation Genetic Testing (PGT-A/PGT-M)
- Sperm Processing and Semen Cryopreservation
- Single-Embryo Transfer Protocol Implementation
- Early Pregnancy Monitoring and Support
- Egg Freezing (Oocyte Cryopreservation)
- Financial Counseling and Insurance Benefits Coordination
Scope Questions
Ovarian Stimulation Medication Management
- Which stimulation protocol do you intend to use for this cycle (gonadotropin antagonist, long agonist, micro-dose flare, natural)?
- What starting gonadotropin dose (IU/day) and anticipated dose-adjustment rules should we plan in the protocol?
- Who will be authorized to place and change medication orders in the clinic record for this patient?
- When should baseline monitoring (transvaginal ultrasound and serum estradiol) be scheduled relative to cycle day?
- Have you had prior cycles complicated by ovarian hyperstimulation syndrome (OHSS) that require a tailored trigger or antagonist strategy?
- How will you document medication administration and patient self-injection training (medication log, video, in-clinic demonstration)?
Transvaginal Oocyte Retrieval under Sedation
- Which level of sedation do you require for retrievals in this case (conscious sedation, monitored anesthesia care, general anesthesia)?
- What ASA (American Society of Anesthesiologists) classification cutoff and pre-op clearance rules apply to proceed with retrieval?
- Who must complete and sign the procedure consent form and which specific consent items are required (procedural risks, potential need for conversion to general anesthesia, specimen handling)?
- When should the patient be instructed to be NPO (nothing by mouth) before retrieval and what medications may be permitted with a sip of water?
- How should peri-procedural sedation and PACU discharge criteria be recorded in the shared chart (anesthesia record template, PACU checklist)?
In-Vitro Fertilization (IVF) Cycle Laboratory Services
- Which witness and chain-of-custody procedure do you require for gamete and embryo handling (two-person manual witness, electronic witness tracking, hybrid)?
- What laboratory performance thresholds should be applied for this case (target fertilization rate, cleavage rate, blastulation rate)?
- Who will be the assigned embryology lead for this case or how should embryology assignments be communicated to your care team?
- When do you require key lab timepoints to be posted to the shared record (fertilization check at ~16-18 hours, cleavage check day 2-3, blastocyst report day 5-6)?
- What objective acceptance criteria will confirm laboratory services are complete and acceptable for proceeding (documented fertilization count, embryo grades per day, signed witness logs)?
Intracytoplasmic Sperm Injection (ICSI)
- Which clinical indications for ICSI apply to this cycle (severe male factor, prior fertilization failure, requirement for PGT)?
- What specific semen parameters (concentration, progressive motility, morphology) would trigger ICSI rather than conventional insemination?
- Who will supply the sperm source and the sperm procurement method (partner fresh sample, surgically retrieved, donor sample)?
- When in the laboratory timeline do you require ICSI to be performed relative to oocyte retrieval (number of hours post-retrieval)?
- Are there specialized micromanipulation techniques required for this case (assisted oocyte activation, calcium ionophore) that must be documented in the protocol?
Blastocyst Culture and Embryo Grading
- Which culture duration will you require for embryos in this cycle (day 3 transfer, extended culture to day 5/6 blastocyst)?
- What embryo grading system must be recorded in the chart (Gardner blastocyst grading, day-specific morphology descriptors)?
- Who will approve extended culture to blastocyst when embryo numbers are limited (attending physician, lab director, standing protocol)?
- When should embryo morphology images and grading annotations be uploaded to the shared patient record (day 3, day 5, other)?
- How will you define the minimum blastocyst quality acceptable for transfer versus cryopreservation (specific grade thresholds or embryo competency metrics)?
Embryo Vitrification and Cryostorage
- Which signed documents must be in place before vitrification (vitrification consent, cryostorage agreement with disposition options)?
- What initial cryostorage duration and renewal cadence do you require (1 year, 3 years, 5 years, auto-renew)?
- Who will be the authorized contacts for emergency specimen access or transfer from storage and what identification is required?
- When should cryostorage environmental and alarm logs be shared with your team (daily, weekly summary, on-incident only)?
- What evidence will validate successful vitrification and storage acceptance (cryostorage certificate, witness signature, temperature-log reconciliation)?
Frozen Embryo Transfer (FET) Cycle Management
- Which endometrial preparation strategy do you prefer for FET in this case (true natural cycle, modified natural, hormonally prepared with estradiol and progesterone)?
- What endometrial thickness threshold on ultrasound will you accept prior to initiating progesterone or scheduling transfer?
- Who will own timing decisions for progesterone start relative to transfer (patient with instruction, clinic nurse call, physician order)?
- When do you want post-transfer testing scheduled (timing for serum beta-hCG and confirmatory testing)?
- How should embryo warming survivability be documented prior to transfer (post-warm survival count, embryo appearance notes in the lab report)?
Intrauterine Insemination (IUI) Procedure
- Which indication(s) apply for IUI in this case (unexplained infertility, oligo-ovulation, donor sperm)?
- What semen processing method should be used for IUI (density gradient centrifugation, swim-up, other)?
- Who will be responsible for sample collection, labeling, and chain-of-custody for the IUI specimen?
- When must post-wash sperm concentration and progressive motility be reported to the care team prior to insemination?
- Are there procedural or positioning preferences during insemination you require documented in the case note?
Preimplantation Genetic Testing (PGT-A/PGT-M)
- Which PGT test is requested for this patient (PGT-A for aneuploidy screening, PGT-M for monogenic disease), and which specific gene/panel if PGT-M?
- What genetic counseling documentation and signed informed consent must accompany the PGT requisition?
- Who will coordinate biopsy-to-lab logistics and provide the required lab requisition and sample ID forms?
- When must biopsy samples be shipped to the genetic testing lab relative to biopsy time and under what packaging/temperature conditions?
- What acceptance criteria will validate PGT reporting for this case (signed lab report, matched sample IDs, variant/aneuploidy interpretation documented)?
Sperm Processing and Semen Cryopreservation
- Which processing services do you require for sperm in this cycle (processing for IUI, preparation for IVF/ICSI, cryopreservation for future use)?
- What post-process thresholds must be reported (post-wash concentration, total motile count, percent progressive motility)?
- Who must sign the semen cryopreservation consent and what disposition instructions should be recorded (duration, disposition on death, transfer options)?
- When should post-thaw quality checks be performed and how should results be reported if the sample will be used for a cycle?
- Are there special transport or cross-border regulatory requirements for donor or partner semen that we should plan for?
Single-Embryo Transfer Protocol Implementation
- Which single-embryo transfer (SET) policy will apply with respect to patient age and embryo stage for this case?
- What documented exceptions to SET will you allow (patient request after counseling, poor embryo quality) and how must those exceptions be recorded?
- Who is authorized to approve deviations from the SET policy and what signature or waiver is required from the patient?
- When should counseling about multiple pregnancy risks and benefits of SET be completed and documented (pre-transfer visit, at consent signing)?
- How will SET adherence and outcomes be tracked for audit purposes (monthly compliance report, case review log)?
Early Pregnancy Monitoring and Support
- Which post-transfer monitoring schedule do you require for serum beta-hCG and first transvaginal ultrasound?
- What beta-hCG rise or absolute thresholds and serum progesterone cutoffs will trigger repeat testing or early intervention?
- Who provides early pregnancy counseling and what escalation contact should patients use for suspected complications (bleeding, severe pain)?
- When should suspected ectopic pregnancy or non-viable pregnancy be escalated to on-call physician based on ultrasound or beta trends?
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Consent, Coverage & Financial Agreement
Finalize informed-consent items, insurance verification or pre-authorization, payment options, and mutual obligations prior to scheduling treatment.
Agreement Modules
- Informed Consent for Treatment
- Care Plan & Services Agreement (SOW)
- Insurance Verification & Pre-Authorization Consent
- Financial Responsibility & Payment Agreement
- Assignment of Benefits and Payment Authorization
- Medical Records Release & Referral Authorization
- Genetic Testing & Laboratory Consent
- Pre-Authorization Denial & Financial Contingency Agreement
- Notice of Privacy Practices Acknowledgement
- HIPAA Business Associate Addendum (BAA) — Conditional
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Treatment Launch
Lock clinical readiness, scheduling, and protocol details before treatment begins.
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Clinical Readiness
Confirm medical clearances, lab baselines, medication tolerability, donor/partner screening, and insurance pre-authorizations required to proceed.
Pre-Deployment Questions
Environment and site access
- Are the patient's medical records, imaging, and prior diagnostic reports available to the seller's clinical team or platform integration endpoint? (This lets us confirm baselines and avoid repeat testing.)
- Have the labs and diagnostic sites that will perform required baseline testing been identified, and do any require technical interfaces or special specimen logistics? (So we can plan specimen pickup, routing, and result delivery.)
Clinical baselines and clearances
- Which of the following baseline clearances and tests are already complete for this patient? (Select all that are complete so we know what remains to schedule.)
- If any required clearances or baseline tests remain incomplete, list the missing items and the expected completion date. (So we can hold or sequence the start date.)
People and ownership
- Who is the named clinical owner responsible for confirming medical clearance and signing off to proceed? Provide role, name, and preferred contact method. (This person will receive clinical task assignments.)
- Who owns donor/partner screening coordination (role and name)? If no donor/partner applies, enter 'Not applicable'. (We need a responsible owner to track screening completion.)
Timing, insurance and constraints
- What is the current insurance verification and pre-authorization status for the planned protocol? (This determines whether scheduling can proceed and whether financial counseling is required.)
- Are there any immovable scheduling constraints or blackout windows (travel, work leave, medical obligations) the team must avoid when proposing treatment start dates? If yes, indicate whether exact dates will be provided. (So we can propose feasible start windows.)
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Protocol Details
Lock exact protocol parameters: medication regimens, monitoring cadence, lab handling instructions, specimen logistics, and contingency rules.
Configuration Details
Protocol Identity & Version
- Enter the protocol short name as it should appear in the platform (single value; example: "IVF Antagonist Standard v1")
- Enter the protocol version identifier (format guidance: "v1", "v2" or ISO date like "2026-07-21"). Default is "v1" — confirm or override.
Medication Regimen
- Select the medication regimen template to lock for this protocol (choose the closest match)
- If you selected "Custom" above, enter the custom regimen reference/name or internal protocol ID (leave blank if not custom)
Monitoring Cadence & Triggers
- Choose the monitoring cadence preset for ultrasound and laboratory checks (select one)
- If you selected "Custom schedule", describe the exact monitoring cadence rule (single text value; e.g., "baseline day 2, then day 6, then q48h until trigger"). Leave blank if not custom.
- Enter the numeric serum estradiol (pg/mL) threshold that will trigger the contingency rule for this protocol. Default is 3500 — confirm or override (enter number only).
Lab Handling & Specimen Logistics
- Select the specimen handling / transport type to apply to cycle specimens (blood, follicular fluid, embryos as applicable)
- Specimen pickup SLA in hours (numeric). Default is 24 — confirm or enter a different number (enter number only).
Contingency Rules & Escalation
- When the contingency trigger (e.g., estradiol or follicle count) is met, select the action the platform should lock to this protocol (choose one)
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Treatment Scheduling & Execution
Coordinate appointment scheduling, medication start dates, procedures, lab milestones, and escalation paths with named owners.
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Recovery & Outcome Monitoring
Track cycle results, pregnancy follow-up, complications or revisions, and maintain a shared channel for issues, feedback, and enhancement requests.
Success Reviews
- Early Post-Cycle Health Check (weeks 1-4)
- First Outcome Review (weeks 4-10)
- Acceptance Gate Review (around day 90)
- Ongoing Recovery and Outcome Monitoring (quarterly, up to 12 months)
Issues & Enhancements
- Respond to outstanding enhancement requests with a status update and proposed next steps in the shared channel.
- Log any unresolved insurance or billing impacts affecting follow-up and set resolution target dates.
- Restate acceptance criteria and numeric targets
- Produce a documented pass/fail result for each acceptance criterion recorded in Care Plan & Scope.
- For any failed criteria, agree remediation actions with completion dates and a re-evaluation plan.
- Publish a concise acceptance summary to the shared outcome channel within 48 hours.
- Publish the acceptance gate report with pass/fail outcomes and remediation plans to the shared channel.
- Open remediation workstreams for each failed criterion with target resolution dates.
- Schedule a re-check meeting or data review aligned to remediation timelines if any criteria failed.
- Review cumulative outcomes since last review
- Confirm cumulative realization of key outcomes (live birth rate per cycle, patient satisfaction score) relative to Care Plan & Scope targets.
- Identify and schedule resolution for any persistent issues impacting outcomes or patient experience.
- Keep the enhancement and issue backlog current and assign realistic timelines for outstanding items.
- Update clinical records and outcome registries with final outcome status for each case reviewed.
- Move persistent issues into a prioritized improvement backlog and document expected completion quarters.
- Re-confirm Care Plan & Scope commitments
- Confirm the cycle completed according to the Care Plan & Scope and that lab and procedure records are available.
- Identify any immediate clinical or operational blockers and agree next actions to remediate within 7 days.
- Ensure the shared outcome channel is active for case updates and issue reporting.
- Document and distribute the early clinical findings and any deviations from the Care Plan within 24 hours.
- Order or schedule any immediate follow-up tests or clinician checks identified during the session.
- Open operational tickets for insurance, billing, or lab record gaps and log expected resolution dates.
- Present first outcome data vs Care Plan & Scope targets
- Confirm whether first-measure outcomes (positive pregnancy test rate per cycle, clinical pregnancy rate at 6-8 weeks) are trending toward the targets recorded in Care Plan & Scope.
- Name specific root causes for any shortfalls and agree corrective actions with dates for remediation before the acceptance gate.
- Confirm timeline and data needed for the Acceptance Gate Review around day 90.
- Publish the first-outcome dashboard extract and gap analysis to the shared channel.
- Initiate agreed clinical adjustments or diagnostics and record expected completion dates.
- Present outcome data against each acceptance criterion
- Surface persistent clinical or operational issues
- Confirm procedural and specimen completion
- Diagnose gaps and root causes
- Document pass/fail and discuss conditional acceptances
- Review early clinical signals and symptoms
- Review shared channel items and enhancement requests
- Patient experience and adverse events review
- Operational blockers and coverage issues
- Agree corrective actions and timeline to acceptance gate
- Agree next actions and monitoring cadence
- If needed, agree remediation plan and resolution timeline
- Shared channel and communication confirmation
- Record acceptance decision and next steps
- Short-form check when no changes