Which outcomes will justify this investment?

• Which one or two outcomes would make this project a clear success for you? Options: Increase per-fan revenue, Grow fan retention between events, Create measurable digital sponsorship inventory, Improve fan data quality for marketing, Other
• Tell me the specific revenue or sponsorship targets you need to hit this season, in dollars or percentage uplift.
• On average per event, how much secondary spend (concessions, merchandise, upgrades) do you capture per paying fan today? Options: Less than $2, $2–$5, $5–$10, $10–$20, More than $20
• How many active digital touchpoints—mobile app, email, SMS, web portal—do you use to engage fans outside game day? Options: 1, 2, 3, 4 or more
• If a pilot proved a 10% uplift in per-fan revenue within the first season, what internal approval or budget obstacle would still remain?
• Walk me through the last time a sponsor requested a digital activation, what they asked for and how your team delivered or declined.

Where your current fan experience leaves value on the table

• If your mobile and web experience only helps on game day, what revenue and loyalty are you missing between events?
• Tell me which features in your current app or channels drive measurable action today and which are rarely used. Options: Ticketing and access, Push notifications, Mobile ordering, Loyalty/rewards, Promotions/offers, Sponsorship activations, None are driving action
• How often do fans open your mobile app in a typical month, as a percentage of your active user base? Options: Under 10%, 10%–25%, 25%–50%, Over 50%
• What percentage of registered fans have opted into push, email, or SMS marketing? Options: Under 10%, 10%–30%, 30%–60%, Over 60%
• Describe a recent campaign that changed fan behavior, including the offer, channel, and measured result.
• Pick the fan moments you most want to own digitally: pre-arrival, in-seat ordering, halftime engagement, or post-game offers. Options: Pre-arrival communications, In-seat ordering/upsells, Halftime/interval engagement, Post-game follow-up offers, Seasonal loyalty programs

Who needs to be in the room for this to succeed

• Who would be accountable if a sponsor demanded measurable conversions from your digital inventory next quarter?
• List the internal roles that must approve commercial terms, technical scope, and data sharing agreements. Options: Chief Revenue Officer, VP Marketing, Head of Partnerships, CTO/Head of Engineering, General Counsel, Other
• How many people on partnerships and commercial teams are regularly involved in sponsorship negotiations? Options: 1, 2–3, 4–6, 7 or more
• Who on your team will act as the day-to-day product owner for the fan experience and integrations? Options: Marketing/product manager, Partnerships lead, Technical product owner, No one assigned yet
• Is there an executive sponsor willing to commit budget and sign off by the season start? Options: Yes, committed, Yes, identified but not committed, No, still looking for sponsor, Unsure
• Identify any stakeholders who could halt the project if they object, and summarize their primary concerns.

Data and systems that will make or break integrations

• Imagine a core system cannot provide API access during implementation, how would that change your ability to reach the revenue or sponsorship targets?
• Name the system that currently holds your canonical fan identifier: ticketing, ticket exchange, CRM, or email platform. Options: Ticketing system, Ticket exchange/secondary market, CRM, Email/marketing platform, No single system
• Are APIs available today for your ticketing, POS, and CRM systems, and who controls those credentials? Options: APIs available, credentials owned by internal IT, APIs available, credentials owned by vendor, Limited APIs or middleware required, No APIs available
• Approximately how many transactional records (tickets, concessions, merchandise) do you have across the last two seasons? Options: Under 100k, 100k–500k, 500k–2M, Over 2M
• Do you have a unique fan ID that links ticket purchases to concessions and merchandise, or will identity resolution be required? Options: Yes, unique fan ID exists, Partial linking, gaps exist, No, identity resolution required
• List the data cleanup or governance tasks that must finish before meaningful analytics can run.

Which dependency could delay or derail your launch

• Name the one dependency, internal or external, that would force you to delay launch past your target season.
• How long are your typical procurement and contract turnaround times for new technology vendors? Options: Under 2 weeks, 2–4 weeks, 4–8 weeks, Over 8 weeks
• Are there legal, ticketing, or sponsorship approvals that routinely add four weeks or more to vendor onboarding? Options: Yes, legal review, Yes, ticketing vendor approval, Yes, sponsorship committee, No, approvals are quick
• Indicate the launch window you consider non-negotiable: season opener, a marquee game, or mid-season, and explain why. Options: Season opener, Marquee game, Mid-season window, Flexible
• Would you prefer to postpone launch or run a reduced-scope pilot if a required integration slipped by four weeks? Options: Postpone launch, Run reduced-scope pilot, Proceed and patch later, Undecided

Competitive landscape and internal alternatives

• Tell me which approaches or vendors you are actively evaluating or have considered to solve this problem. Options: Incumbent provider, New external vendor, Internal build, Do nothing / status quo
• Are you considering an internal build, staying with your incumbent provider, or moving to a different external vendor? Options: Internal build, Stay with incumbent, Switch to new vendor, Undecided
• What would have to be true about your current approach for you to choose no change and keep it?
• Has anyone proposed a do-it-yourself option, who is leading it, and why do they think it's viable? Options: Yes, IT-led build, Yes, partnerships-led build, No internal build proposed
• Estimate how much longer it would take to hit your revenue or sponsorship targets if you stayed with the current approach compared with using an external platform. Options: Faster with current approach, About the same, 3–6 months longer, 6+ months longer
• Rank the evaluation criteria most important to you: speed to value, measurable uplift, ease of integrations, cost. Which is top? Options: Speed to value, Measurable uplift, Ease of integrations, Total cost

Operational readiness and constraints

• Is your team able to provide API keys, test credentials, and environment access within four weeks of contract? Options: Yes, ready within 2 weeks, Yes, within 4 weeks, No, will take longer, Not sure
• Select required integrations: ticketing, point-of-sale, CRM, loyalty platform, single sign-on, email delivery. Options: Ticketing, Point-of-sale (POS), CRM, Loyalty platform, Single sign-on (SSO), Email delivery/provider
• Do you have a dedicated technical resource assigned to integrations and testing (full-time or part-time)? Options: Yes, full-time, Yes, part-time, No dedicated resource yet
• Identify the owner of fan data and consent: ticketing, CRM, legal, or marketing. Options: Ticketing, CRM, Legal/compliance, Marketing, Shared ownership
• Are there PCI, data residency, or sponsorship contractual clauses that could extend legal review beyond your target timeline? Options: Yes, PCI or payments, Yes, data residency, Yes, sponsor contract terms, No major clauses
• List the environments available for integration validation, such as staging, UAT, and production, and whether credentials are ready.

Success signals and next steps to accelerate decisions

• Assuming the pilot delivers the uplift you named, what immediate decision will your leadership make? Options: Approve full rollout, Approve phased rollout, Request more evidence, No decision until next budget cycle
• Select the metrics you will use to accept the pilot: per-fan revenue, active users, retention, sponsorship conversions, NPS. Options: Per-fan revenue, Active users, Retention rate, Sponsorship conversions, Net promoter score (NPS)
• By what date do commercial and legal terms need to be signed to meet your launch window? Options: Within 2 weeks, Within 4 weeks, Within 6–8 weeks, By season start
• When the pilot hits acceptance criteria, who can approve rollout funding and how quickly can they act?
• Choose the reporting cadence you need during and after launch: daily during launch, weekly, or monthly, and name the primary consumers. Options: Daily during launch, Weekly, Monthly, Ad-hoc/custom reports
• Would you be prepared to start a pilot within six weeks if integration access and credentials are confirmed? Options: Yes, prepared, Maybe, with conditions, No, need more time
• List any remaining barriers to moving forward and identify the owner responsible for clearing each one.

• Solution Experience Session

• Confirm the current state and its cost
• You confirm that the demonstrated event-to-fan workflow eliminates the gaps you described and produces measurable per-fan revenue uplift.
• The seller will run a recorded sample fan journey using the provided event workflow and deliver a projected per-fan revenue uplift analysis within five business days.
• Provide the primary event workflow, a sample sponsorship brief, and a list of current ticketing, POS, and CRM integration endpoints or owners.
• Walk through an end-to-end event-to-fan journey
• You confirm that the sponsorship activation shown generates the sponsor metrics you require to sell digital inventory.
• Prove a sponsorship activation using your brief
• You agree on the remaining evidence required before commercial commitment and a target decision timeline.
• Confirm target active user rate and the deadline for go/no-go decision tied to your season opener.
• Show the unified fan profile and measurement path
• Review the fan adoption plan tied to the launch
• Validate the mapping to your needs

• Solution Experience Session
• Solution Experience Deck
• Solution Brief

• meeting
• slides
• document

• Design and Build Branded Mobile App
• Integrate Mobile Ordering with Point-of-Sale
• Enable In-Seat Upgrades and Upsell Flows
• Configure Loyalty Program and Rewards
• Deploy Gamification Engine and Challenges
• Unify Fan Profile and Purchase History
• Integrate Ticketing System and Attendance Sync
• Connect Location Triggers for In-Venue Experiences
• Configure Digital Sponsorship Inventory and Placements
• Migrate Historical Transaction and CRM Records
• Set Up Engagement and Revenue Reporting Dashboards
• App Store Submission and Release

Design and Build Branded Mobile App

• Will you require native iOS, native Android, or a cross-platform build for your branded mobile app? Options: iOS (native), Android (native), Cross-platform (single codebase), Progressive Web App (PWA)
• How many unique app screens or user flows must be designed for your fans (for example: ticket wallet, mobile ordering, loyalty, profile)? Options: 1-5, 6-15, 16-30, 30+
• Which authentication methods do you want your app to support for fans (email/password, social login, single sign-on)? Options: Email/password, OAuth social login, Single sign-on (SSO), Anonymous guest access
• Who on your team will own the app UI assets such as logos, team marks, and photography that require implementation? Options: Your marketing/design team, We will build from a brand guide you provide, Shared responsibility (you + our design), External agency
• When do you need your app to be available in app stores relative to the season open date? Options: >12 weeks before, 8-12 weeks before, 4-8 weeks before, <4 weeks before
• Describe any league, university, or venue brand guidelines that constrain color, typography, or feature placement for your app.

Integrate Mobile Ordering with Point-of-Sale

• Do you have a supported point-of-sale (POS) provider that exposes mobile ordering APIs for your concessions and team store? Options: Yes, POS supports APIs, POS requires middleware, No API support / custom integration needed
• How many concession locations and menu variants must be exposed through mobile ordering at your go-live? Options: 1-5, 6-15, 16-30, 30+
• Which payment flows do you want for in-venue orders in your app (in-app tokenized payment, card-present at pickup, stored wallet)? Options: In-app tokenized payments, Card-present at pickup/delivery, Stored payment methods in wallet, Third-party payment gateway
• Who on your operations team will manage POS credential provisioning and provide test card numbers or sandbox access for integration validation? Options: Your POS admin, Your IT/integration team, We coordinate with POS on your behalf
• Specify the expected order acceptance SLA per location during peak periods for your operations (time to accept/confirm orders). Options: <30 seconds, 30-90 seconds, 90-300 seconds, Custom
• List any restricted menu items, age-restricted SKUs, or inventory buffers your venue requires enforced in the mobile ordering flow.

Enable In-Seat Upgrades and Upsell Flows

• Are your seat upgrade offers timebound (for example: available pre-game, during halftime, or the full event window)? Options: Pre-game only, During game windows (e.g., halftime), Entire event window, Other
• Indicate how you will price upgrade tiers and dynamic upsells for seats (fixed tiers, algorithmic demand pricing, manual pricing, or hybrid). Options: Fixed tier pricing, Dynamic pricing algorithm, Manual pricing by rep, Hybrid
• Select which seat inventory sources must be queried for real-time availability in your upsell flows (your ticketing system, held inventory pools, box office overrides). Options: Ticketing system availability, Held inventory pools (comps/promos), Box office overrides, Other
• Identify who on your staff will be authorized to approve manual upgrades at point-of-sale terminals or via the app. Options: Ticket operations staff, Box office managers, Venue ushers with mobile terminals, Other
• When should fans be charged for upgrades in your preferred flow (immediate charge at purchase, charge at pickup, or post-event settlement)? Options: Immediate at purchase, Charge on pickup, Post-event settlement, Use stored payment method
• Describe any league or ticket-holder restrictions that prevent offering upgrades to certain seat types, license-holders, or credential classes.

Configure Loyalty Program and Rewards

• Choose the loyalty model you prefer for your fans: points-based, tiered membership, visit-based rewards, or a hybrid model. Options: Points-based, Tiered membership, Visit-based rewards, Hybrid
• Specify how many reward tiers and the point thresholds you want at launch for your loyalty program. Options: 1 tier, 2-3 tiers, 4-5 tiers, 6+ tiers / custom
• Select which fan actions should earn points in your program (event attendance scans, app sessions, purchases, social shares). Options: Event attendance, App sessions, Concessions purchases, Merchandise purchases, Social shares
• Identify who on your team will fulfill physical rewards (merch, vouchers) and how redemptions should be verified at concession stands or the team store. Options: Your retail team, Concessions operations, Fulfillment vendor, Hybrid
• Choose when loyalty balances should sync to your CRM and POS systems (real-time, hourly, nightly) based on your operational tolerance. Options: Real-time, Every 5-15 minutes, Hourly batch, Nightly batch
• Explain any regulatory, prize, or student-athlete participation restrictions that apply to your rewards program and need to be enforced.

Deploy Gamification Engine and Challenges

• Are your challenges intended to be timebound to a season, per-game windows, or evergreen across the year for fan engagement? Options: Seasonal, Per-game windows, Evergreen, Mixed
• Indicate how challenge completion should be validated for your program (in-app sensors, attendance scan, or purchase-triggered confirmation). Options: In-app sensor events, Attendance barcode scan, Purchase trigger from POS, Manual verification
• List the reward types your program should issue automatically on challenge completion (digital badges, priority access, discount codes). Options: Digital badges, Priority access, Discount codes, Physical swag
• State who on your marketing or fan engagement team will design challenge content and who must approve challenge copy and creative. Options: Your marketing team, Fan engagement staff, External agency, Shared approval
• Estimate when leaderboards should reset and how often reward fulfillment cycles should run (daily, weekly, per-season) for your fans. Options: Daily, Weekly, Per event/season, Custom cadence
• Explain the integration points you require between the gamification engine and your CRM, ticketing, and POS systems for awarding points on purchases.

Unify Fan Profile and Purchase History

• Confirm whether you have a single source-of-truth CRM or multiple systems that will feed your unified fan profile. Options: Single CRM, Multiple CRMs, CRM + spreadsheets/legacy systems, No CRM (need to establish)
• Estimate how many unique identifiers are available per fan record in your systems (email, phone, ticket barcode, device ID) to support identity resolution. Options: 1 identifier, 2 identifiers, 3-4 identifiers, 5+ identifiers
• Provide which transaction types must be included in purchase history for each fan profile (tickets, concessions, merchandise, parking, secondary marketplace fees). Options: Tickets, Concessions, Merchandise, Parking, Marketplace fees, Other
• What match rate between your CRM records and ticketing/POS transactions will you accept as successful unification (for example: >=95%)? Options: >=98%, 95-98%, 90-95%, <90%
• Assign the person or team on your side who will own the canonical fan profile for ongoing updates and correction workflows. Options: CRM/data team, Marketing ops, Ticketing ops, Shared responsibility
• Clarify any data retention or privacy limitations that restrict retention of historical transactions for your fans (for example: GDPR, state privacy laws, student records policies).

Integrate Ticketing System and Attendance Sync

• Confirm whether you use a single ticketing provider or multiple ticketing systems across venues or teams. Options: Single ticketing provider, Multiple providers across venues, Hybrid/multi-instance
• State how frequently attendance must be synced into the platform during events for your operations (real-time, 5-minute batches, nightly). Options: Real-time, Every 1-5 minutes, 5-15 minute batches, End-of-day/nightly
• Provide the event identifiers your ticketing system exposes that will be used to correlate attendance to transactions (for example: event_id, barcode, order_id). Options: Event ID, Ticket barcode, Order ID, Custom event token
• Name who on your team will manage ticketing API credentials and provide sandbox access for integration testing. Options: Ticketing admin, IT/integration team, Third-party integrator, Other
• Define when final ticketing integration must be completed to avoid gaps for your first live event. Options: >=4 weeks before first event, 2-4 weeks before, <2 weeks before
• Outline fallback behavior your team expects when attendance sync fails during a high-volume event (for example: queueing/retries, buffering, or manual reconciliation) and who will execute reconciliation.

Connect Location Triggers for In-Venue Experiences

• Will you use beacons, Bluetooth Low Energy (BLE) micro-location, geofencing, or Wi-Fi-based triggers for your in-venue experiences? Options: BLE beacons, Geofencing, Wi-Fi location, Hybrid approach
• Quantify how many distinct trigger zones (gates, concourse areas, premium clubs, team store) must be mapped at your launch. Options: 1-5 zones, 6-15 zones, 16-30 zones, 30+ zones
• Name the vendor or in-venue system that will provide floor plans and location metadata required for trigger mapping at your venues. Options: Venue IT/Wi-Fi vendor, In-house facilities, Stadium systems vendor, Other
• Assign who on your operations or facilities team will be responsible for on-site testing and physical placement verification of location hardware. Options: Facilities team, Venue operations, Third-party installer, Other
• Schedule when location trigger QA must be completed prior to your first event to allow remediation time. Options: >=4 weeks before, 2-4 weeks before, <2 weeks before
• Detail any privacy notices, opt-in flows, or Wi-Fi captive portal requirements you must display to fans before collecting location-based data.

Configure Digital Sponsorship Inventory and Placements

• Clarify whether you have existing sponsorship packages that require mapped digital placements (for example: in-app leaderboard, sponsored challenges, push notifications). Options: Yes, mapped packages exist, Packages exist but need mapping, No existing digital packages
• Detail how many digital inventory slots need configuration by placement type for your launch (in-app banners, in-venue displays, sponsored content). Options: 1-5 slots, 6-15 slots, 16-30 slots, 30+ slots
• Outline the creative formats and file size constraints your sponsors will require for assets in each placement. Options: Static images (PNG/JPG), Animated (MP4/GIF), HTML5 rich media, Other
• Designate who on your commercial or sponsorship team will approve creative rotations and provide asset deadlines before campaign launch. Options: Sponsorship director, Marketing ops, External agency, Other
• Define when sponsor impressions and revenue should be reported (real-time, daily summary, per-event) and the attribution windows you require for campaign measurement. Options: Real-time, Daily summary, Per-event report, Custom attribution window
• Document any brand safety, exclusivity, or league sponsorship rules that limit placement by category or placement location for your sponsors.

Migrate Historical Transaction and CRM Records

• Quantify how many years of historical transaction data you require migrated into the unified fan profile (for example: last 1 year, last 3 years, full history). Options: Last 12 months, Last 36 months, Full available history, Custom range
• What percentage migration completeness will you accept as successful for mapped transactions (this will be used as a migration acceptance threshold)? Options: >=98%, 95-98%, 90-95%, <90%
• Please list which export formats are available from your source CRM and POS (for example CSV, JSON, bulk API) and which you will provide for migration. Options: CSV exports, JSON exports, Bulk API access, Database dumps
• Determine who in your organization will perform record-level deduplication and enrichment versus what should be handled by the migration team. Options: Your data team, Our migration team, Third-party ETL vendor, Shared responsibility
• Define when you need the migration cutover to occur to avoid data gaps ahead of your season launches. Options: >=4 weeks before season start, 2-4 weeks before, <2 weeks before
• Document any out-of-scope items for the migration (for example: handwritten receipts, non-standard log formats, encrypted legacy archives) to set fixed-fee boundaries.

• Master Services Agreement (MSA)
• Statement of Work (SOW)
• Order Form / Subscription Agreement
• Data Processing Agreement (DPA)
• Service Level Agreement (SLA)
• Change Order Agreement
• Integration & Dependencies Confirmation
• Mutual Acceptance & Go‑Live Sign‑off

• Go-live Health Check (weeks 1-4)
• First Measurement Review (weeks 4-10)
• Acceptance Gate Review (around day 90)
• Monthly Operational Review (months 1-6 post-acceptance)
• Quarterly Realization Review (ongoing)

• Agree the top 3 enhancement requests to schedule in the next release window.
• Execute the incumbent wind-down checklist and provide evidence of decommissioning or archived data within 14 days.
• Track and report resolution status for any conditional remediation items weekly until closed.
• Close or advance all P1 support tickets within the agreed SLA window and report status at the next monthly review.
• Operational dashboard review
• Keep weekly active users and mobile order conversion trending toward Solution Scope expectations through targeted operational actions.
• Ensure all P1/P2 support tickets are assigned and have owner-validated resolution dates.
• Re-confirm launch acceptance criteria and owners
• Publish prioritized enhancement list with estimated release windows and verification criteria.
• Run the agreed in-venue promotion or push campaign and report its impact on installs and orders within two weeks of completion.
• Quarterly outcome report
• Confirm per-fan average revenue and fan retention rate progress relative to Solution Scope targets and identify gaps.
• Resolve or schedule remediation for any persistent blockers with clear resolution timelines.
• Set measurable priorities for the next quarter with defined verification metrics and timelines.
• Deliver the quarterly realization report with datasets and attribution notes to the shared workspace within three business days.
• Schedule and budget the top two approved enhancements and define verification tests to measure their impact on per-fan revenue.
• Close or re-scope any blockers that have been open longer than one quarter with a documented remediation plan.
• Confirm all production integrations are functionally live and producing expected data feeds.
• Document top 5 launch-blocking defects with resolution target dates.
• Agree a short-term communications plan for any impacted fan segments.
• Publish the launch health summary and open-issue register to the shared workspace within 24 hours.
• Resolve all P1 defects or enable documented rollback within 7 calendar days.
• Confirm data feed timestamps and sample records for ticketing, POS, and CRM within 48 hours.
• Present first measurement data vs Solution Scope targets
• Determine whether weekly active users and per-fan average revenue are trending toward Solution Scope targets or require remediation.
• Agree a prioritized list of corrective actions with completion target dates ahead of the acceptance gate.
• Confirm the data sources and definitions behind each metric so future comparisons are consistent.
• Publish the measurement dataset and metric definitions used in the review to the shared workspace.
• Implement the top three corrective actions, with resolution dates and verification steps, before the acceptance gate.
• Run a targeted fan acquisition or in-venue promotion to drive app installs and report back uplift within two weeks.
• Restate acceptance criteria and numeric targets
• Document pass or fail for each acceptance criterion defined in Solution Scope.
• Confirm the incumbent system is either decommissioned or retained-read-only with archived data and no active fallback usage.
• Capture a formal acceptance decision and a time-bound remediation plan for any unmet criteria.
• Publish the acceptance gate decision, with pass/fail per criterion and the remediation plan, to the shared workspace within 24 hours.
• Deployment and integration validation
• Support ticket and incident burn-down
• Persistent blockers and root causes
• Present outcome data and pass/fail determination
• Root-cause analysis of gaps
• Agree corrective actions and timelines
• Enhancement request triage
• Incumbent system wind-down validation
• Enhancement impact review
• Early operational signals
• Blockers and open issues triage
• Quarter priorities and success criteria
• Short campaigns and experiments
• Confirm readiness timeline to Acceptance Gate
• Acceptance decision and remediation plan
• Immediate remediation and communications