Sector-Focused VC
High-stakes financial decisions requiring trust, structured diligence, and coordinated stakeholders.
Inside this journey
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Customer Discovery
Align on desired outcomes, constraints, decision roles, and measurable success signals for a sector-focused board partner.
Discovery Questions
Quick intro — where are we starting from?
- Tell me your company name, one-sentence description of the product, and current funding stage.
- What is the primary objective of this raise right now?
- How many full-time employees do you have and what's your best current ARR or run-rate estimate?
- Who is your primary buyer persona today? (pick the closest fit)
- How soon do you need to finalize a lead investor / board partner?
What keeps you up at night when you think about board partners?
- If the wrong board partner joined you, what single outcome would most derail your roadmap or valuation?
- Have you experienced a harmful investor or sector partner before? Tell the story and the concrete consequences it created.
- Which signals do you look for that tell you a partner will be more brand than operational help?
- When you feel anxious about an investor relationship, how does that usually show up in decision-making?
- How do you prefer to validate a partner’s reputation—who do you call and what do you ask them?
Show me the GTM bottlenecks — where should a sector partner actually move the needle?
- What’s the single GTM bottleneck that, if cleared, would most accelerate revenue growth in the next 90 days?
- Which metrics best describe your current GTM health (pick all that apply)?
- Describe the typical procurement cycle for your buyer — what timelines, committees, or pilots do you encounter?
- Where are you failing to hire or scale GTM talent? Be specific on roles, seniority, and hires you’ve tried but couldn’t land.
- When partners have helped you previously, what did ‘help’ look like in concrete actions (introductions, interview support, co-selling, thought leadership)?
- How do you evaluate the quality of an introduction—what must happen after the intro for you to call it successful?
If a sector specialist could prove it in 30–90 days, what would that proof look and feel like?
- Would you prioritize guaranteed buyer introductions, hiring help, or proprietary market intelligence if you could only get one in the first 90 days?
- What measurable success signals would convince you the partner delivered value in the first 90 days? Be specific on counts, outcomes, or KPIs.
- What timeframe for those signals would feel acceptable to you?
- What acceptance criteria would you use after close to sign off that the partnership is working (e.g., 3 qualified buyer meetings, first hire made, pilot secured)?
- Have you ever accepted a partner guarantee before? If so, what was promised and how did it land?
Who needs to say yes (and who could say no)?
- If one stakeholder vetoes this partner, is the deal dead, or can you negotiate around them?
- List the decision-makers involved in choosing a lead investor or board partner and their primary concern (e.g., CEO—execution; CTO—IP/data protection).
- Which roles have explicit veto power or final sign-off on governance?
- Are there external constraints that will shape your choice—existing LP preferences, strategic investor relationships, or potential acquirers in your cap table?
- What internal politics or cultural preferences should a prospective partner understand before engaging?
- How quickly can your decision-makers align—what is your target timeline to consensus?
Where might conflicts live—and how would you want them handled?
- If the fund had a portfolio company that later competed with you, what disclosures or structural guards would you expect up front?
- Which kinds of portfolio overlap would be unacceptable to you?
- What mitigation steps would make you comfortable (e.g., partner recusal, Chinese walls, carve-outs, explicit non-compete periods)?
- Do you want the chance to run back-channel references with portfolio founders and LPs before signing? If yes, which parties do you want to speak to first?
- Tell me about a time you saw a conflict create real harm—what happened and how would you have wanted it resolved?
What would a successful 0–90 day onboarding and partnership actually look like?
- Would you rather have a guaranteed meeting with a target buyer in 30 days, a committed hire in 60 days, or a documented market intelligence brief in 30 days? Which matters most and why?
- What exact introductions would you want prioritized (company names, buyer roles, function), and how many introductions would feel meaningful in the first 90 days?
- What reporting cadence and visibility do you expect from a board partner in the first six months?
- What guarantees or acceptance criteria would you include in the term sheet or onboarding doc to ensure accountability after close?
- How much follow-on capital capacity do you expect from a lead partner, and what is the minimum and ideal range?
- Who on your team will own the execution of partner-driven introductions and hires post-close?
Final gut-checks — deal breakers, must-haves, and next moves
- If everything else were equal, what single non-negotiable would make you choose a sector specialist over a top-tier generalist?
- List your top three deal breakers (things that would stop the process) and top three must-haves (things that would make you sign today).
- How ready are you to move forward on the timeline we discussed?
- Which next step would be most useful right now?
- Who should we contact to run reference checks or to validate LP relationships (name, role, and contact preference)?
- Is there anything we haven’t asked that would change how you evaluate a sector-focused board partner?
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Solution Experience
Translate the founder’s current GTM challenges into a clear plan showing how a sector-specialist partner delivers introductions, hiring help, and market intelligence.
Experience Meetings
- Current State & Impact Diagnosis
- Partner Match & 90‑Day Introduction Roadmap
- Hiring & Talent Acceleration Workshop
- Market Intelligence, Pricing & GTM Playbook
- Convergence & Commitment Review
- Ensure every recommended play ties back to the diagnosed consequence and is validated by the founder.
- Founder to provide 3-month revenue and pipeline metrics to validate consequence figures.
- CustomerNode/Partner to draft and share the single-sentence Current State, Consequence, and Future State for founder sign-off.
- Founder to list top 10 target accounts and known procurement contacts before the next meeting.
- Current Hiring State & Impact
- Agree top hiring priorities and the success metrics for each role.
- Secure partner commitment to sourcing timelines and candidate volume/quality targets.
- Define the interview scorecards and decision SLAs to avoid hiring delays.
- Founder to provide refined job descriptions and compensation ranges for the top 3 roles.
- Partner to deliver an initial shortlist or candidate sourcing plan within 10 business days.
- HR/Founder to schedule interview slots and assign scorecard reviewers.
- Problem-to-Play Mapping Recap
- Deliver a tailored GTM playbook with clear weekly activities and measurable outcomes.
- Provide pricing and procurement benchmarks the founder can use in live negotiations within 30 days.
- Recap Diagnosis & Future State
- Partner to send the detailed market intelligence report and GTM playbook (week-by-week) within 48 hours.
- Founder to select 2 pilot accounts for immediate activation and agree measurement criteria.
- Agree A/B test parameters for messaging and pricing to run over the next 60 days.
- One-line Recap of Diagnosis and Desired Future State
- Mutual sign-off on the integrated plan with named owners and a week-by-week timeline.
- Agree measurable acceptance criteria and proof points to validate Future State.
- Identify and document any conflicts or LP considerations and mitigation actions.
- Finalize and share the integrated Solution Experience one-pager (diagnosis, plan, owners, KPIs) for both parties to execute against.
- Schedule the first 30-day and 60-day KPI review meetings and add owners to the calendar.
- Partner to begin initial intros and candidate outreach within the agreed SLA and report progress at the first checkpoint.
- Produce a prioritized list of target accounts matched to named partner contacts.
- Agree a measurable 90‑day introduction pipeline with cadence, owners, and success criteria.
- Obtain partner commitment to initial intro volume and remediation steps if targets are missed.
- Partner to deliver a contact roster for prioritized accounts with intro owner and preferred opener within 48 hours.
- Founder to prepare and share two ideal customer profiles and any existing contacts at target accounts.
- Schedule the first block of 6 intros in the calendar and assign follow-up owners.
- Introductions & Meeting Objective
- Produce a single-sentence Current State describing where GTM is breaking.
- Agree a quantified Consequence that creates urgency (revenue/time/Risk).
- Define a single-sentence Future State that partnership will deliver and use to prove progress.
- Identify the immediate decision-makers and timing constraints for closing partnership commitments.
- Target Account Prioritization
- Integrated 90‑Day Plan Presentation
- Competitive & Procurement Landscape
- Role Prioritization & Success Metrics
- Founder One-sentence Current State
- Partner Sourcing Playbook
- Partner Contact Mapping
- Pricing & Commercial Benchmarks
- Acceptance Criteria & Proof Points
- Quantify Consequences
- Buyer Personas & Procurement Cycles
- 90‑Day Intro Pipeline & Cadence
- 90‑Day GTM Playbook
- Risks, Conflicts & LP Considerations
- Interview & Acceptance Process
- Validation: Tie Plays to Consequences
- Commitments & Validation
- Commitments, Owners & Next Steps
- Decision Roles & Constraints
- Intro Guarantee & Acceptance Criteria
- Synthesize Future State (One Sentence)
- Onboarding & Ramp Metrics
- Validation: Proof & Commit
- Validation & Agreement
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Reference & Conflict Review
Run back-channel reference calls, screen portfolio overlap, and verify LP relationships for potential conflicts or exit pressure.
Reference Calls
- Internal Pre-Call Alignment
- Back-channel Reference Calls (Portfolio CEOs & Founders)
- Portfolio Overlap Technical Review
- LP Relationship & Exit-Pressure Screening
- Synthesis & Go/No‑Go Decision Meeting
- Draft an LP conflict memo summarizing risk levels, examples, and suggested contractual limits.
- Capture 2–3 verified, quantifiable examples of partner-driven GTM impact per reference.
- Identify any recurring negative signals about conflicts, competitive overlap, or exit pressure.
- Obtain permission to summarize or anonymize quotes for the investment committee memo.
- Record and upload call notes to the deal file with a 1–5 score for GTM help and conflict risk.
- Extract and save one short anonymous quote (if permitted) illustrating partner impact or a red flag.
- Flag any urgent negative signal to the deal lead within 24 hours for immediate escalation.
- One-sentence summary of overlap concern
- Produce a clear overlap classification: safe, manageable with conditions, or disqualifying.
- Specify concrete mitigation language and governance mechanisms if proceeding.
- Assign owners to produce a short overlap report for the investment memo.
- Create a 1‑page overlap map showing product, customer, and pipeline overlap and recommended covenants.
- Draft proposed contractual protections (e.g., customer carve-outs, disclosure obligations) for legal review.
- Request any missing customer lists or product docs from the founder to complete the analysis.
- LP roster & categorization
- Produce a risk-rated list of LPs with specific behaviors that could create exit pressure or conflicts.
- Agree on disclosure obligations and proposed mitigations to include in the deal terms.
- Decide whether any LPs require pre-close engagement or recusal arrangements.
- Meeting objectives & timeline
- If required, prepare a short founder-facing disclosure script and Q&A about strategic LPs.
- Flag high-risk LPs to legal for review of whether additional contractual protections (e.g., ROFR restrictions) are needed.
- One-sentence investment thesis & primary risk
- Reach a clear decision to proceed, proceed with conditions, or decline the investment.
- Define the exact contractual and operational mitigations required to proceed safely.
- Set responsibilities and timeline to finalize terms and disclosures within the 4–8 week window.
- If proceeding, draft term-sheet language and covenant clauses reflecting agreed mitigations.
- Prepare an investment memo annex summarizing references, overlap map, LP risks, and final recommendation.
- Notify founder of outcome and schedule the mutual-commit meeting with the agreed disclosure script and timelines.
- Produce a single, agreed current-state sentence that frames all conversations.
- Define the exact evidence and metrics we need from references and screens.
- Assign owners with deadlines and agree on scoring criteria for all inputs.
- Publish the reference call script, scoring rubric, and list of target references to the team.
- Share the founder-supplied portfolio overlap spreadsheet and LP list to owners.
- Schedule the external reference calls for the next 5 business days with assigned callers.
- Introductions & confidentiality
- Feature / capability mapping
- Current state confirmation
- Reference feedback summary
- Historical behavior & incentives
- One-sentence current-state summary
- Conflict scenarios and likelihood
- Portfolio overlap conclusion
- Key evidence required
- Tangible GTM help and examples
- Customer & contract overlap analysis
- Assign reference & screening owners
- Commercial conflict scenarios
- Disclosure & founder messaging
- Timing and cadence impact
- LP conflict assessment
- Mitigations & governance
- Conflict or information-sharing concerns
- Proposed deal conditions & communications
- Mitigation & governance
- Reference call script and scoring rubric
- Pre-work & artifacts
- Decision & next steps
- Next steps & decision thresholds
- Partner reputation & red flags
- Decision and next steps
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Solution Scope
Define the investment scope: board role, intro guarantees, follow-on capacity, reporting cadence, and acceptance criteria post-close.
Scope Configuration
- Seat a partner on the company's board
- Deliver five qualified customer introductions in 90 days
- Introduce three strategic corporate LP buyers
- Lead a two-day GTM workshop with operating partners
- Provide monthly sector intelligence dossier
- Introduce three senior commercial or product candidates
- Run an 8‑week strategic customer pilot
- Negotiate and secure customer pilot contracts
- Provide portfolio case-study and win‑story pack
- Syndicate and lead follow‑on funding rounds
- Activate access to strategic procurement channels
- Deliver board‑pack and KPI reporting templates
Scope Questions
Seat a partner on the company's board
- Which type of partner representation do you want included in scope?
- When should the partner begin attending board/board-adjacent meetings?
- What ongoing time commitment do you expect from the partner (hours/month)?
- What governance rights are required or expected from the partner?
- What term length should the partner commitment cover (post-close)?
- How should the partner's compensation/equity be structured (if known)?
- Are there known portfolio conflicts that would disqualify a partner or require mitigation?
- What acceptance criteria will you use to confirm the board seat arrangement is satisfactory after close?
Deliver five qualified customer introductions in 90 days
- Which buyer persona(s) should introductions target?
- What defines a "qualified" introduction for you?
- Geographic scope for the introductions?
- Are introductions expected to include a partner-led warm context message?
- Do you require the introductions to lead to measurable outcomes (e.g., pilot, MQL, contract)?
- Are there confidentiality or NDA constraints for these introductions?
- What metrics will indicate success for the 90-day five-intro commitment?
Introduce three strategic corporate LP buyers
- Which types of corporate LPs are priority (e.g., incumbent customers, channel partners, potential acquirers)?
- What is the desired outcome of each strategic introduction?
- Do introductions require an NDA or pre-shared materials?
- Are there specific corporate LPs you already have in mind to include or exclude?
- Should the introductions include the fund partner in the meeting or be an intro-only handoff?
- Geography or market focus for these corporate buyers?
- What timeline do you expect to convert an introduction into a pilot or contract?
Lead a two-day GTM workshop with operating partners
- What are the primary objectives for the two-day workshop?
- Who should attend from your team (roles and number)?
- Do you prefer the workshop in-person or virtual?
- Are there existing GTM artifacts (pitch, ICP, CRM) to be reviewed during the workshop?
- What follow-up deliverables should the workshop produce (e.g., playbook, prioritized ICP, 90-day plan)?
- What is your preferred timing window for running the workshop?
- How will you measure the workshop's success after 30/60/90 days?
Provide monthly sector intelligence dossier
- Which topic areas should dossiers prioritize (market sizing, competitor moves, procurement cycles, regulatory updates)?
- Which format do you prefer for the dossier?
- Who should receive the dossier within your org (roles/emails)?
- Do dossiers need to include named account intelligence or only anonymized trends?
- Are there regulatory or confidentiality constraints on dossier distribution?
- What level of detail do you require (high-level insights vs. actionable playbooks)?
- Which cadence and delivery date each month is preferred?
Introduce three senior commercial or product candidates
- Which roles are you hiring for (title and seniority)?
- What minimum experience or domain background is required?
- What is the target compensation band (base + OTE / equity)?
- Are these candidates expected to relocate or work remotely?
- Should introductions include a partner-led reference/assessment call?
- What timeline do you expect to hire from intro to offer?
- What success criteria will you use to evaluate candidate introductions?
Run an 8‑week strategic customer pilot
- What is the primary objective of the 8-week pilot?
- What KPIs will determine pilot success?
- Who will be the customer sponsor and what level of authority do they have?
- Is a formal pilot contract/SOW required before work begins?
- What resources will your team commit during the pilot (FTEs, data access, integrations)?
- Are there data, security, or compliance requirements to support the pilot?
- What commercial conversion steps are expected if the pilot meets success criteria?
Negotiate and secure customer pilot contracts
- What level of negotiation support do you require?
- Which contract elements are most important to negotiate (pricing, IP, liability, term)?
- Do you have legal counsel who must review terms, or should the fund coordinate legal review?
- How complex is the buyer's procurement process (procurement PO, legal signoff, multiple stakeholders)?
- Are payment milestones or up-front payment required for the pilot?
- What timeline do you expect for contract signature after terms are agreed?
- Are there jurisdiction or regulatory clauses that must be included (e.g., HIPAA, GDPR)?
- What acceptance criteria will confirm the contract negotiation module is successful?
Provide portfolio case-study and win‑story pack
- What audience will the case-study pack target (sales prospects, investors, partners)?
- Do you have portfolio permissions to use logos and quotes, or do we need fresh approvals?
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Mutual Commit
Finalize commercial and governance terms, disclose LP constraints, and agree the 4–8 week timeline to close and onboard.
Agreement Modules
- Term Sheet
- Subscription Agreement
- Side Letter — LP Constraints & Strategic Partner Terms
- Governance & Board Role Agreement
- Statement of Work (Onboarding & Introduction Commitments)
- Conflict & Portfolio Overlap Disclosure and Waiver
- Follow-On Allocation & Reserve Letter
- Closing Timeline & Milestone Plan
- Legal Closing Checklist & E-Signature Pack
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Deployment
Onboard the company into the fund’s sector community, schedule the 90‑day customer introduction pipeline, and assign owners and milestones.
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Success
Validate introductions and GTM impact, confirm partner-driven outcomes and follow-on alignment, and keep an open channel for issues and enhancements.
Success Reviews
- Success Validation Kickoff
- GTM Impact Review — Pipeline & Introductions
- Partner Outcomes & Reference Confirmation
- Follow-on Capacity & Alignment Review
- Ongoing Escalation, Enhancement & Cadence Planning
Issues & Enhancements
- Fund to circulate the formal follow-on policy and reserve table for the company's stage.
- Conduct three structured back-channel reference calls and record verbatim feedback.
- Fund to produce a one-page conflict register and recommended mitigations within 5 business days.
- If governance changes required, draft an amendment for board role/recusal terms for review.
- Schedule a decision follow-up with fund partners if founder requests partner replacement or additional safeguards.
- Fund Follow-on Policy Overview
- Agree a clear, written statement of the fund's follow-on capacity and constraints.
- Align on measurable milestones that will trigger follow-on consideration.
- Document decision owners, timelines, and any LP disclosures that affect execution.
- Founder confirms that follow-on alignment meets their expectations or requests escalation.
- Welcome & Objectives
- Model three performance scenarios with expected dilution and timing; share within 5 business days.
- Assign a decision-owner for follow-on approvals and add to governance RACI.
- Schedule a milestone review meeting timed to the next key metric checkpoint.
- Review Escalation Paths & SLAs
- Establish a clear operating cadence and escalation path with SLAs.
- Assign owners for top enhancements and agree the process for surfacing market intelligence.
- Ensure there is a shared mechanism to track issues, requests, and outcomes moving forward.
- Schedule the next review and list concrete deliverables to be produced before it.
- Create a shared issue tracker with prioritized items and owners; invite key stakeholders.
- Schedule recurring 30/90-day check-ins and add calendar invites with agendas.
- Assign owners for the top 3 enhancements and request short execution plans within 10 business days.
- Define SLAs for escalations (response within 24 hours, resolution owner within 5 business days) and publish to the founder.
- Create a one-sentence current-state definition that all parties can repeat.
- Agree 3 measurable KPIs that will prove partner-driven GTM impact.
- Define the future-state acceptance criteria and required evidence.
- Assign owners and timeline for delivering the agreed evidence and access.
- Founder to share CRM view and current pipeline export for KPI validation within 48 hours.
- Partner to supply list of introductions made and their contexts (date, company, buyer persona) within 48 hours.
- Fund ops to create a shared folder and grant access to evidence sources.
- Schedule the GTM Impact Review meeting (within 7 days).
- Recap Committed Introductions
- Establish the factual conversion rate from partner introductions to qualified pipeline.
- Capture buyer-level qualitative proof that introductions moved conversations forward.
- Agree corrective actions for gaps and owners/timelines for execution.
- Have the founder explicitly validate whether outcomes meet the acceptance criteria.
- Owner to contact top 5 buyer contacts for short feedback calls and summarize in one page.
- Update CRM records to tag leads by 'partner-intro' and funnel stage within 72 hours.
- Partner to schedule targeted re-intros for top 3 accounts where timing or targeting was the issue.
- Founder to document one change to pitch or demo that addresses buyer objections uncovered.
- Partner Activity Log Review
- Verify that the lead partner delivered the operational commitments and has the sector reputation claimed.
- Identify any material portfolio conflicts or LP-related exit pressures.
- Agree mitigation strategies or governance adjustments where conflicts exist.
- Obtain founder confirmation on partner retention or escalation to fund governance.
- Scenario Modeling Against Milestones
- Define Recurring Cadence (30/60/90-day)
- Back-Channel Reference Findings
- Introduction Outcomes & Conversion Metrics
- Current State Snapshot (one-sentence)
- Enhancement Backlog & Owner Assignment
- Portfolio Overlap & Conflict Screening
- Concrete Consequences & KPIs
- Buyer Feedback & Qualitative Proof
- Founder Expectations & Required Outcomes
- Mitigation & Governance Options
- Governance & Decision Triggers
- Feedback Loop: How Insights Flow to Fund & Portfolio
- Root-Cause Analysis for Non-Conversions
- Future-State Acceptance Criteria (one-sentence)