Seed Investing
High-stakes financial decisions requiring trust, structured diligence, and coordinated stakeholders.
This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.
Inside this journey
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Intro Qualification
Confirm basic fit — stage, sector, capital need, and timeline — before committing to a full discovery conversation.
Qualification Questions
Stage, sector, and traction fit
- Which sector best describes your company's primary focus?
- Which best describes your current stage?
- Roughly how many months of runway does the company have today?
Capital need and structure
- What total round size are you targeting?
- Which instrument do you expect or prefer for this round?
- What governance role would you expect from the lead investor?
Compliance and decision authority
- Will this company process or store protected health information (PHI)?
- Who will make the final decision on selecting a lead investor?
Timing and top priorities
- What's your target close timeline for this round?
- In one or two sentences, what are the top outcomes you need from an investor in the first 18 months?
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Founder Discovery
Map the founder's vision, team composition, runway, key milestones, and the outcomes they expect from an investor relationship.
Discovery Questions
Founder's Snapshot: quick context
- Tell me briefly what stage your company is at today, and the milestone that would make you say you are ready for a seed lead.
- How many full time founders are there?
- Walk me through your current product status in one to three sentences, focusing on what is built and what is still experimental.
- When did you first start working on this idea, and what meaningful change has happened since then?
- Who are the earliest users or design partners you've engaged and what specific outcome did they test with you?
- Is there a single reason you would decline an investor offering your target check size today?
North Star and the Outcome that Changes Everything
- If you had to pick one measurable outcome in 24 months that would make your company undeniable to Series A investors, what is it?
- Which customer or buyer segment will most prove your thesis, and why do you believe that segment will scale?
- Describe the core insight that gives you a defensible advantage over current alternatives.
- What revenue, ARR, or usage milestone would force you to change strategy if you did not reach it?
- How much of achieving that outcome depends on product improvements versus distribution or partner access?
Team, Runway, and Hiring: who moves this forward
- Which single hire in the next 12 months would most increase your chance of product-market fit?
- Tell me your current runway in months and the key assumptions that drive that number.
- Walk me through your hiring process for technical roles, from sourcing to offer acceptance.
- Who on your team currently owns recruiting and onboarding for the next hires?
- Would you accept a smaller check if the lead investor committed to specific recruiting support and warm introductions?
- If you could not secure at least two hires within the next 90 days, what would that mean for the company's next milestone?
Product Signals and Early Traction that Matter
- Name the single user behavior or metric right now that would make you stop other work and double down on growth.
- Estimate how many active trial users or design partners are actively engaged with your product today.
- When you onboard a new user, what is the most common friction that prevents them from reaching value in the first session?
- Why have the early partners you have committed to work with you rather than existing solutions?
- Describe the highest priority product milestone for the next six months and why hitting it moves the company forward.
- Suppose the next release does not move that priority metric by your target, what contingency would you execute?
Investor Relationship: what support actually helps
- What would a wrong investor do that would actively make your life harder as a founder?
- Select the types of hands-on support you expect from a lead investor in the first 18 months.
- Share a recent example of an investor relationship that worked well for you or someone you trust, and what specifically made it valuable.
- Do you prefer a formal board seat, a board observer, or a lighter cadence of check-ins?
- Estimate the percentage of founder equity you expect to retain after this round.
- Would you accept an investor-requested board seat with limited veto rights on specific matters?
Deal Killers and Hard Boundaries
- Identify the single condition that would make you decline a term sheet even if the economics looked attractive.
- Are there prior investor agreements, convertible instruments, or founder commitments that limit what terms you can accept?
- List any intellectual property, licensing, or regulatory obligations that could materially affect an investment decision.
- Name the internal stakeholders who must sign off before you can accept an investment.
- Within what timeline would you need a term sheet and legal documents to meet your target close date?
- Could you proceed if any of these items could not be resolved within 30 days?
Competitive Landscape and Alternatives You're Weighing
- Why might you stay with your current approach instead of taking outside capital right now?
- Select the external funding options you are actively considering today.
- Have any internal leaders or co-founders proposed continuing to grow without outside capital for now?
- Explain what would have to be true about your current approach for you to keep doing it rather than change course.
- Suppose an investor matched your ideal economics and support today, what practical barrier would stop you from signing this week?
- Could staying internal be faster or cheaper than taking outside capital for the next six months?
Operational Readiness and Closing Constraints
- Identify any operational gap that would prevent you from closing or taking investor support immediately.
- List the legal and corporate items you have already completed, for example incorporation, cap table cleanup, and designated signatories.
- Provide the role that owns your cap table and can produce a clean cap file and ownership consents.
- Are there any banking, wire, or foreign entity restrictions that could delay receipt of funds?
- Give an estimate of the engineering bandwidth available for integrations, production fixes, or compliance work in the next 90 days.
- Do you have outstanding regulatory approvals, clinical validations, or specific data controls required before deployment?
- Is any single operational item likely to block a close within 60 days?
Decision Process, Timing, and Next Moves
- Explain who will make the final decision and what specific information would make them sign this week.
- Within what window do you expect to decide about taking institutional capital?
- Choose the supporting documents that would speed internal approvals, for example cap table, three month cash forecast, or founders' consents.
- Do you want us to introduce a sample term sheet template and a proposed onboarding plan before a live call?
- Provide the earliest availability for a 30 minute follow up call to resolve open items.
- Assuming we prepared a term sheet aligned with your answers, would you be prepared to sign a letter of intent within 7 days?
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Partner Conversation
Translate the fund's investment approach and hands-on support into concrete ways it accelerates the founder's near-term milestones and Series A readiness.
Solution Experience
- Partner Conversation, Solution Experience
- Confirm the current state and its cost
- You confirm the proposed 0-18 month plan directly addresses the hiring, pricing, and customer introduction gaps you described.
- Seller to deliver a tailored 0-18 month milestone plan that ties proposed check size, instrument, governance, and each hands-on support module to hires, pricing experiments, and customer introduction sequences.
- You agree that the mapped check size, instrument, and governance model are sufficient to execute the plan without surrendering unnecessary founder ownership.
- Map investment to milestones
- Buyer to provide current team roles, existing runway math, and the top three priority hires for the next 12 months.
- You identify any remaining evidence or conditions required before proceeding to Investment Scope.
- Proof of support modules
- Buyer to confirm any non-negotiable governance preferences (board seat, observer, or other constraints) and key legal or investor constraints.
- Seller to propose two calendar options for the follow-up Investment Scope session to finalize check size, instrument, governance, and deliverables.
- Validation and alignment
- Partner Conversation, Solution Experience
- Partner Conversation Deck
- Partner Conversation Brief
- meeting
- slides
- document
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Investment Scope
Define proposed check size, instrument type, governance (board/observer), and the hands-on support modules and deliverables the seller will provide.
Scope Configuration
- Lead seed round term sheet and closing
- Fund seed investment (capital transfer)
- Assume board seat or board observer role
- Deliver 18‑month financial model and unit economics
- Draft option pool and equity plan documents
- File incorporation and entity formation documents
- Source candidates for first five hires
- Coordinate candidate interviews and offer negotiations
- Provide investor pitch coaching and deck revision
- Make warm introductions to Series A investors
- Arrange early customer pilot introductions and demos
- Run product iteration sprint (8–12 weeks)
Scope Questions
Lead seed round term sheet and closing
- How much is the target check size you expect to be reflected in the term sheet (provide a range in USD)?
- Which instrument structure do you prefer for the round (priced preferred stock, convertible note, SAFE, or other), and which conversion triggers matter to you?
- Who on your team will be the authorized signatory for the term sheet and closing documents, and what is their email and title?
- Describe any specific governance provisions you require in the term sheet such as a board seat, board observer, protective provisions, or veto items, and reference the clause names if you have a draft.
- Estimate the post-money valuation range you are targeting and indicate if you need a lower/higher valuation for Series A follow-on dynamics.
- List the acceptance criteria that will validate the term sheet and closing are complete (for example: fully executed term sheet, signed stock purchase agreement, cleared wiring confirmation).
Fund seed investment (capital transfer)
- How soon after signing do you need funds available (provide target date or number of banking days)?
- Which receiving bank or corporate account will accept the wire, and do you have completed wire instructions in PDF form to upload?
- Who is the finance contact we should coordinate with for KYC and bank onboarding and what is their remit (CFO, external counsel, founder finance lead)?
- Describe any special conditions on the capital transfer such as tranche triggers, escrow holdbacks, or conditions precedent tied to milestones in the schedule.
- Estimate the expected banking jurisdiction and any cross-border FX needs that could affect transfer timing (country and currency).
- Please indicate the acceptance evidence that confirms capital transfer completion (for example: bank wire confirmation, statement line showing funds credited).
Assume board seat or board observer role
- Which governance role do you expect the investor to take: full board seat, board observer, or committee observer?
- Who from your current cap table should retain founder/management board seats after the round (list names and current share class)?
- Describe any special board governance rules you require such as founder protective provisions, supermajority approvals, or observer information rights.
- When do you plan to convene the first board or observer meeting after closing (date or weeks after close)?
- Indicate the information package you will provide to a new board member or observer at first meeting (for example: cap table, one-page exec summary, 3-month burn plan).
- Specify whether you require NDA or information barriers before sharing monthly board materials and, if so, provide the standard NDA you use.
Deliver 18‑month financial model and unit economics
- What forecasting horizon do you need in the model (months) and do you require monthly granularity for at least the first 18 months?
- Which revenue model artifacts should be included in the model: pricing table, customer cohort assumptions, sales funnel conversion rates, or pilot revenue schedule?
- Who will supply historical inputs such as current MRR, pilot ARR, customer acquisition cost by channel, and average contract value for the model?
- Describe the unit economics you expect captured (for example: contribution margin per customer, CAC payback in months, LTV:CAC ratio) and thresholds that matter for Series A readiness.
- Estimate your current monthly burn, runway in months, and the primary cost categories that should be modeled (payroll, cloud, sales, R&D).
- Detail the acceptance criteria that will confirm delivery of the financial model (for example: editable spreadsheet with assumptions tab, scenario analysis, and unit economics dashboard).
Draft option pool and equity plan documents
- How large should the option pool be expressed as a percentage of post-money fully diluted cap table, and do you prefer a fixed grant schedule or rolling refreshes?
- Which option plan documents do you need drafted: equity incentive plan, grant agreements, exercise notices, or board resolutions authorizing the pool?
- Who will administer grants initially (founder, external counsel, payroll provider) and will you use an equity management platform?
- Describe vesting terms you expect to include for key hires such as cliff length and acceleration on change of control, referencing your existing offer language if any.
- Attach your current cap table file or paste the top 10 shareholders and share classes so we can model post-round dilution.
- Specify any jurisdictions or tax regimes that will affect plan documents (for example: U.S. federal, California tax, U.K. EMI eligibility).
File incorporation and entity formation documents
- In which legal jurisdiction is the company incorporated and do you plan any new entity formation or re-domiciliation during closing?
- Provide the current entity legal name, registered agent contact, and corporate ID numbers that will be needed on formation filings.
- Which incorporation documents do you require filed or updated: articles of incorporation, bylaws, shareholder agreements, or UCC filings?
- When was the last board or shareholder resolution executed and do you have a signed minutes record to attach for prior capital actions?
- Identify any outstanding corporate housekeeping items such as missing filings, unissued stock certificates, or outdated registered agent records that must be resolved before closing.
- Specify whether you need assistance with tax registrations or EIN / employer identification filings as part of entity setup.
Source candidates for first five hires
- List the priority roles among your first five hires (for example: VP Eng, Head of Sales, Senior Product Manager) with brief one-line role objectives.
- Who will be the hiring owner for each role and what interview loop do you prefer (number of stages and key interviewers)?
- Describe the must-have skills and experience bands for each candidate profile and any required domain background (for example: fintech compliance, enterprise SSO integrations).
- When do you need the first hire onboarded and what is your target start date for the full set of five hires?
- Estimate the compensation bands you plan to offer for each role including equity range and cash target so sourcing can be aligned.
- Select any sourcing channels you want prioritized (founder network, specialized recruiters, talent marketplace, university pipelines).
Coordinate candidate interviews and offer negotiations
- How many interview stages do you want for senior hires and which stage must include a culture/mission interview?
- Which documents will you provide to candidates during the process such as job description, offer letter template, and equity summary?
- Who will negotiate offers on your behalf and who has final sign-off authority for compensation and equity grants?
- Describe any non-standard offer components you plan to include such as relocation allowance, signing bonus, or guaranteed severance clauses.
- When offers are extended, what timeline do you require for candidate acceptance and when should negotiation be escalated to founders?
- Outline the acceptance evidence you'll use to confirm a hire is closed (signed offer, completed background check, and start date confirmation).
Provide investor pitch coaching and deck revision
- Attach the current pitch deck version and indicate which slide you expect to iterate most (problem, GTM, traction, financials).
- Describe the target audience for the revised deck (seed investors, Series A leads, strategic partners) and any investors you specifically want to address.
- Who will present the deck during investor meetings and do you want presenter coaching for one or more founders?
- How many coaching sessions do you want included and do you prefer mock investor Q&A with partner feedback?
- Specify the key metrics or evidence you want sharpened on the deck such as pilot conversion rate, ARR run-rate, or unit economics per customer cohort.
- Indicate whether you require a one-page investor memo or leave-behind in addition to the deck.
Make warm introductions to Series A investors
- List the ideal Series A investor profiles you want introduced (lead with enterprise SaaS experience, sector-specific LPs, or strategic corporate VCs).
- Who among your founders will lead follow-up conversations after an introduction and what is their preferred meeting cadence?
- Describe any diligence artifacts you want prepared before introductions such as a one-pager, updated model, or data room index.
- When do you plan to begin Series A outreach relative to this round closing (immediately, in 3 months, in 6 months)?
- Specify any redlines or constraints for introductions such as embargoed topics, no cold intros, or investor exclusions.
- Select the preferred intro format for Series A meetings: 1:1 intro email, warm three-way call, or partner-led demo intro.
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Mutual Commit
Finalize term sheet and legal terms, confirm closing conditions, and document mutual obligations and timelines.
Agreement Modules
- Final Term Sheet
- Subscription / Share Purchase Agreement (priced round)
- Convertible Instrument Purchase Agreement (convertible financing)
- Investor Rights Agreement
- Voting / Shareholders Agreement
- Board or Observer Appointment Letter
- Closing Conditions & Deliverables Checklist
- Closing Timeline & Mutual Obligations
- Escrow / Wire Instructions and Post-Closing Cap Table
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Post-Close Onboarding
Operationalize the investment post-close with readiness checks, activation steps, and founder support.
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Closing Readiness
Capture the concrete closing facts the legal and finance teams need — cap table, authorized signatories, wire instructions, and outstanding approvals.
Closing Readiness
Closing package and approvals
- Are the final transaction documents (term sheet / purchase agreement) fully agreed and marked ready for signature by all parties? (so legal can schedule signing)
- Are there any outstanding approvals required to close (board approvals, investor consents, regulatory filings) that could delay scheduling? If yes, list each approval, the owner (name & role) responsible for clearing it, and the expected clearance date.
Cap table and equity records
- Is the seller's post-closing cap table finalized and approved as the authoritative ownership record? (so finance and legal can prepare closing ledger entries)
- Which record will serve as the source of truth for the seller's post-close cap table? (choose the category we should reference for final updates)
Authorized signatories and governance
- Have corporate authorizations (board resolutions, officer certificates, or equivalent) been executed to authorize signatories and define signing limits for the seller? (so counsel can confirm authority before closing)
- Provide the names and roles of the seller's authorized signatories who will execute closing documents and approve any wire releases. (enter name + role — legal needs to verify signatures)
Funds flow and finance owner
- Are final wire instructions and beneficiary details for funds payable to the seller finalized and authorized by the seller's finance owner? (do not paste account numbers here — we only need readiness status so treasury can prepare)
- Name the seller's finance owner (name and role) who will confirm receipt/release of funds and coordinate any required tax or withholding documentation. (legal/finance will contact this person to confirm timing)
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Onboarding Details
Lock onboarding configurations the portfolio team will execute — equity plan setup, first-hire recruiting plan, warm-introduction targets, and initial 18-month milestones.
Onboarding Details
Identifiers & Execution Owners
- Portfolio onboarding environment name (enter the exact environment label the platform will use for this portfolio — Default: production)
- Primary onboarding owner role (who will be the day-to-day owner responsible for executing the onboarding plan?)
Equity Plan Setup
- Equity pool percentage to allocate for the employee option plan (enter a whole number percent — Default: 10)
- Vesting duration in months for standard grants (enter an integer — Default: 48)
Recruiting Plan — First Hires
- Number of prioritized hires to plan now (enter an integer; this is the count the onboarding plan will resource — Default: 3)
- Recruiting kickoff offset in days from funding close (enter integer days; Default: 14)
- Primary sourcing channels for the first hires (select one or more channels the onboarding playbook should activate)
Warm Introductions & 18‑Month Milestones
- Warm-introduction target count to secure in the first 90 days (enter an integer the portfolio team will pursue — Default: 5)
- Primary 18-month milestone category (select the single category the onboarding plan should optimize towards)
- Primary 18-month milestone target (enter a concise, measurable target — format example: 'ARR $1.2M' or '50 pilot customers')
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Portfolio Onboarding
Execute the post-close plan with sequencing, owners, and kickoff activities for funding, governance setup, recruiting support, and customer introductions.
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Success
Review progress against agreed milestones, surface blockers, and maintain a shared channel for introductions, issues, and ongoing support.
Success Reviews
- Go-live health check (weeks 1-4)
- First measurement review (weeks 4-10)
- 90-day acceptance gate
- Quarterly success review (ongoing)
Issues & Enhancements
- Refresh the list of targeted partner introductions and set outreach deadlines for the next quarter.
- Formal acceptance decision recorded for the acceptance criteria listed in the Onboarding Details stage.
- Pass/fail outcome documented for each numeric target and evidence source captured.
- Remediation plan created for any unmet criteria with clear resolution timelines.
- Publish the acceptance decision and supporting evidence to the shared workspace.
- Create remediation tasks for unmet criteria with target completion dates and verification steps.
- Update the milestone tracking board to reflect pass/fail status and remediation progress.
- Progress review versus Onboarding Details targets
- Confirm whether delivery is meeting the commitments defined in Onboarding Details for runway and milestone progress.
- Decrease the count of open high-priority blockers quarter over quarter.
- Agree the concrete support tasks for the next quarter and how ongoing updates are posted to the shared channel.
- Update the milestone percent-complete and publish a one-page quarter status update.
- Close or re-scope any blocker tasks that cannot be resolved this quarter and document next steps.
- Reconfirm onboarding milestones and owners
- All onboarding milestones reviewed and ownership for each open item confirmed.
- High-priority blockers documented with target resolution dates.
- Shared channel for introductions, issues, and ongoing support enabled and acknowledged by the team.
- Publish the health check summary and updated milestone ownership list to the shared channel.
- Log high-priority blockers with target resolution dates and required inputs.
- Schedule the first measurement review for the agreed window four to ten weeks after this meeting.
- Present first data against named metrics
- Determine whether runway and hiring metrics are moving toward the Onboarding Details targets.
- Set a short list of corrective actions with deadlines to address the largest gaps.
- Confirm evidence and timing needed for the 90-day acceptance gate.
- Publish an updated runway model showing assumptions and month-by-month cash runway.
- Provide an updated hiring plan with timing for the next two hires and expected close dates.
- Update the intro pipeline with booked meetings and next outreach steps.
- Restate acceptance criteria and numeric targets
- Deployment and deliverables validation
- Present outcome data against each criterion
- Blocker burn-down and outstanding remediation status
- Diagnose root causes for any gaps
- Talent and hiring update
- Agree corrective actions and dates
- Early adoption signals and usage patterns
- Document pass or fail per criterion and capture decision
- Confirm timeline to the 90-day acceptance gate
- Agree remediation items and resolution timeline
- Confirm ongoing support actions and shared channel activity
- Surface blockers and open issues
- Agree immediate remediation actions