Financial Services Health Plans & Managed Care Group Health Insurance

Small Business Health Plans

Multi-stakeholder benefits decisions where employer groups, brokers, and members must align on coverage and cost.

Example organizations in this space: Oscar Health HealthMarkets Gravie Beam Dental

This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.

Inside this journey
  1. Benefits Discovery

    Align on the buyer's goals, budget constraints, employee demographics, current provider needs, and any ACA or compliance requirements.

    Discovery Questions

    Starting with your team and how benefits work today

    • How many employees do you have enrolled or eligible for benefits? Options: 2-9, 10-24, 25-49, 50-99, 100-200, More than 200
    • Tell me which roles at your company are involved in making benefits decisions Options: Owner/CEO, Office manager, HR generalist, Finance/Controller, Broker, Other
    • Who currently manages enrollment and carrier communications day to day Options: Office manager, External broker, HR generalist, Payroll provider, Other
    • Describe any prior experience your team has with running open enrollment and ongoing eligibility maintenance
    • Which employee groups in your company have the most variable schedules or part-time status Options: Hourly or part-time, Remote employees, Seasonal staff, Field staff, All staff are stable, Other
    • Estimate how your workforce splits between employees who live locally versus employees who live across states Options: Mostly local, Mostly across states, Roughly even split, Unsure / mixed

    Where cost and access collide

    • If premium increases forced you to cut benefits, which employee group would be hit hardest Options: Frontline hourly staff, Managers, Employees with chronic conditions, Part-time or seasonal staff, Executives, All groups equally
    • Why would that group be more affected than others
    • On a typical month, how many employees file claims that exceed your current plan's deductible Options: None or very few, 1-3, 4-10, More than 10, We do not track this
    • Do you track unexpected assessments, reconciliations, or retro premium adjustments from carriers Options: Yes, regularly, Occasionally, Rarely, Never
    • Tell me about the last time a benefits cost surprised you, what happened, and what changed afterward

    Providers your people rely on

    • Who would lose access to their primary doctor if you moved to a narrower network Options: Large portion of staff, A small handful, No one, Unsure
    • Walk me through how an employee checks whether a doctor is in-network today
    • Which medical specialties or clinics show up most often on your team's claims Options: Primary care, Behavioral health, OB/GYN, Cardiology, Orthopedics, Urgent care, Other
    • When an employee needs a specialist referral, how long does it usually take from request to appointment Options: Same week, 1-2 weeks, 3-4 weeks, Longer than a month, Varies widely
    • Describe how often employees call out surprise out-of-network charges and give an example if you can

    Budget, contributions, and the real funding limits

    • When you set your benefit budget, what is the hard monthly employer contribution cap you cannot exceed Options: Under $500, $500-$1,000, $1,000-$2,500, Over $2,500
    • Do you currently offer tiered employer contributions by employee class, for example full-time versus part-time Options: Yes, distinct tiers, No, single contribution, Partial with exceptions, Not sure
    • How do you plan to fund year-over-year premium increases, for example by shifting costs to employees, changing plan designs, or absorbing them
    • Estimate the percentage of payroll you are comfortable dedicating to employee benefits Options: Under 5%, 5-8%, 8-12%, Over 12%, Unsure
    • If an HSA-compatible high-deductible option lowered premiums by about 15%, what would stop you from adopting it

    ACA, compliance, and administrative triggers

    • Are you within reach of the 50 full-time equivalent threshold that would trigger ACA employer responsibilities Options: No, well under 50, Approaching 50 (within 10), At or above 50, Unsure
    • In the last 12 months, have you received any compliance notices, audits, or penalties related to benefits administration Options: Yes, with penalty, Yes, informational notice, No, Not sure
    • Name the person who currently owns ACA tracking, reporting, and full-time equivalency calculations
    • List the types of tools you use today to track hours, eligibility, and census data Options: Payroll provider, HRIS or HR platform, Timekeeping app, Manual spreadsheets, Broker-managed system, Other
    • What single timeline constraint around reporting or open enrollment would make it impossible to switch carriers for the upcoming plan year

    Alternatives you're weighing and why they might win

    • Imagine the incumbent matched price and improved service, what would still push you to change
    • Has anyone on your leadership team proposed solving benefits in-house rather than using an outside carrier or broker Options: Yes, this is in progress, Proposed but no plan, No one has proposed an internal solution, Not sure
    • What would have to be true about your current plan for you to stay with it instead of changing
    • Identify who would sign off on staying with the incumbent and state their main reason for doing so
    • Explain any internal political or timing constraints that would prevent you from switching even if the numbers looked better

    Operational readiness, systems, and data you can deliver

    • Can your payroll or HR provider deliver a clean roster with employee identifiers and eligibility flags within four weeks Options: Yes, within 1 week, Yes, within 2-4 weeks, No, needs longer, Unknown
    • Provide which system categories would need integration for enrollment and billing, for example payroll, HRIS, or benefits portal Options: Payroll, HRIS, Benefits portal, Broker platform, Timekeeping system, Other
    • Are APIs or scheduled file feeds available from those systems, and who manages them Options: APIs available and managed internally, APIs available and vendor-managed, Only batch file feeds, No integrations available, Unsure
    • Approximate the internal hours per month your team can commit to enrollment setup and ongoing reconciliation Options: Under 5 hours, 5-15 hours, 15-30 hours, Over 30 hours
    • Can your team provide two weeks of IT or payroll support for carrier billing and integration within the proposed timeline Options: Yes, Maybe with vendor help, No, We would outsource

    Decision drivers, timeline, and next steps

    • Suppose the proposal meets price and provider needs, what could still stop you from signing within 14 days
    • Identify the final budget approver and describe how they view benefits spend when making sign-off decisions
    • Choose the single metric that would make you comfortable moving forward, total monthly cost, employee out-of-pocket exposure, or network coverage Options: Total monthly cost to employer, Average employee out-of-pocket per year, Network coverage for key providers, Predictability of monthly billing, Administrative simplicity
    • Within what timeframe could you provide a current census and formal funding approval if we reached agreement today Options: Within 48 hours, 3-7 days, 1-2 weeks, Longer than 2 weeks, Not ready
    • State any non-negotiable terms or deal breakers we should know about before drafting a proposal
  2. Solution Walkthrough

    Translate outcomes into plan options using real employee scenarios to compare premiums, networks, and cost-sharing tradeoffs.

    Solution Experience

    • Solution Walkthrough Session
    • Orientation: buying to go-live
    • You confirm that the demonstrated employee scenarios reveal the true monthly premiums and expected out-of-pocket costs across plan options as described in Discovery.
    • Deliver three tailored plan proposals with premiums, network maps, and employee-level cost summaries within two business days after receiving final census.
    • Confirm the current state and its cost
    • You identify at least one plan option that meets your target monthly budget and maintains access to required providers.
    • Run the sample premium and out-of-pocket model for the provided census and deliver the comparison workbook before the follow-up session.
    • Employee scenario walkthrough
    • Provide final census including employee ages, ZIP codes, current providers, and current enrollment status within three business days.
    • You agree on the remaining underwriting and census items required to produce final pricing and enrollment timelines.
    • Confirm your preferred employer contribution strategy for the selected plan option so final pricing reflects the contribution approach.
    • Network and provider tradeoffs
    • Validate the future state
    • Agreement on next steps and outstanding items
    • Solution Walkthrough Session
    • Solution Walkthrough Deck
    • Plan Comparison Solution Brief
    • meeting
    • slides
    • document
  3. Plan Selection & Scope

    Define the portfolio (medical, dental, vision), plan designs, network tiers, employer contribution strategy, and administrative responsibilities.

    Scope Configuration

    • Generate 24‑Hour Group Quote
    • Provision Broker Portal and Quoting Access
    • Configure Employer Contribution and Payroll Deductions
    • Activate Employee Self‑Service Enrollment Portal
    • Process Employee Eligibility Verification and Import
    • Enroll Employees and Assign Coverage Effective Dates
    • Verify Employee Provider Network Coverage
    • Issue Member ID Cards and Welcome Packets
    • Configure HSA‑Compatible Plan Settings
    • Set Up Carrier‑Direct Billing and Invoicing
    • Process Mid‑Year Qualifying Life Event Enrollments
    • Produce ACA Compliance Reporting and Filings
    • Deliver Annual Renewal Proposal and Rates
    • Enable Dental and Vision Plan Add‑On Enrollment

    Scope Questions

    Generate 24‑Hour Group Quote

    • Provide the employee census file format you will supply for the 24‑hour quote (for example: CSV with first/last name, date of birth, ZIP code, hire date, employment status). Options: Spreadsheet (CSV/XLSX), Payroll export (CSV), Manual headcount only, Other
    • Upload or confirm the effective date you want quoted for the group plan (the date coverage would begin for enrolled employees).
    • Which network tier(s) should the quote include for comparison (for example: narrow network, mid‑tier, broad network)? Options: Narrow network, Mid‑tier network, Broad network, Compare all tiers
    • How many full‑time equivalent employees are on your census for underwriting purposes? Options: 2-9, 10-49, 50-99, 100-200
    • When do you need the formal proposal package (for example: within 24 hours, by EOD tomorrow)? Options: Within 24 hours, By end of next business day, Within 3 business days, Custom date
    • Identify any recent claims or underwriting exceptions we should consider for the quote (for example: pending large claims, open specialty benefits, tobacco surcharge).

    Provision Broker Portal and Quoting Access

    • Who on your team should receive broker portal access and what email addresses should be provisioned?
    • Specify the level of portal permissions needed for each user (for example: quote generation only, quote + enrollment upload, admin). Options: Quote only, Quote + enrollment, Admin (all permissions), Custom
    • Are there IP restrictions or SSO (single sign on) requirements for your users to access the quoting portal? Options: Yes - IP or SSO required, No restrictions
    • List any broker firm NPN or brokerage license numbers required to activate quoting access.
    • Select preferred notification methods for new quotes and proposal updates from the portal. Options: Email alerts, Portal dashboard only, Webhook to your system, Both email and webhook
    • Describe any approval workflow your brokerage requires before a quote is shared with the employer (for example: internal approval by senior broker).

    Configure Employer Contribution and Payroll Deductions

    • Specify your desired employer contribution strategy for employee premiums (for example: fixed dollar per tier, percent of employee cost, composite rate). Options: Fixed dollar per tier, Percent of employee cost, Composite employer contribution, Employer pays full premium
    • Which employee tiers should be supported in payroll deductions (for example: employee only, employee + spouse, family)? Options: Employee only, Employee + spouse, Employee + child(ren), Family/all tiers
    • Identify your payroll provider and the payroll cadence we must align deductions to (for example: biweekly, semimonthly, monthly). Options: Monthly, Biweekly, Semimonthly, Weekly, Other
    • Indicate whether pre‑tax and/or post‑tax deductions are required for the offered plans. Options: Pre‑tax (IRC Section 125), Post‑tax only, Both pre‑tax and post‑tax options
    • Do you require employer contribution tiers that vary by location or class of employee (for example: different rates for part‑time vs full‑time, or by state)? Options: Yes, by location/class, No, single employer contribution
    • Specify any minimum employer contribution thresholds or affordability targets that must be met for ACA safe harbor (for example: contribution at or below X% of employee-only premium).

    Activate Employee Self‑Service Enrollment Portal

    • Who will be the portal administrator from your side to receive setup credentials and training?
    • Specify the employee authentication method you prefer for the enrollment portal (for example: single sign on with your directory, email token, employee ID + DOB). Options: Email token, SSO with corporate directory, Employee ID + DOB, Other
    • Indicate which employee-facing documents must be published in the portal at launch (for example: Summary Plan Description, plan SBCs, carrier ID PDFs). Options: SBCs (Summary of Benefits and Coverage), Summary Plan Description (SPD), Employee FAQs, All the above, Other
    • Select languages required for the employee portal user interface and enrollment materials. Options: English, Spanish, Other
    • Describe required open/close enrollment windows and whether you need self-serve COBRA continuation links exposed in the portal.
    • Are you requesting automated reminders for employees who start but do not complete enrollment? Options: Yes, automated reminders, No, manual follow up only

    Process Employee Eligibility Verification and Import

    • Identify the canonical eligibility roster you will supply for import (for example: payroll export, HRIS report, spreadsheet) and its delivery method. Options: Payroll export, HRIS report, Spreadsheet upload, Manual entry
    • Specify required eligibility rules to apply during import (for example: minimum hours per week, waiting period in days, hire date cutoffs).
    • Indicate how you will document qualifying life events for mid‑year enrollments (for example: scanned certificate, carrier event form, HR attestation). Options: Scanned document, Carrier event form, HR attestation only, Other
    • Provide the maximum acceptable error rate for imported eligibility matches (for example: no more than 1% unmatched records). Options: 0% unmatched, <=1% unmatched, <=5% unmatched, Custom
    • Confirm the owner on your side who will approve the initial import and accept the verification report.
    • What evidence will validate successful eligibility import and matching (for example: import reconciliation report with matched/unmatched counts and employee IDs)?

    Enroll Employees and Assign Coverage Effective Dates

    • Select the default rules for coverage effective dates after initial enrollment (for example: 1st of next month, date of hire + 30 days, fixed company effective date). Options: 1st of next month, Date of hire + X days, Fixed company effective date, Custom
    • Specify whether you allow retroactive enrollments or backdated coverage for special cases and the approval process required. Options: Allow with approval, Do not allow retroactive, Allow up to X days
    • Identify who will review and sign off on the final enrollment roster prior to submission to the carrier.
    • Indicate whether employee dependents will be uploaded with the primary employee record or entered separately during enrollment. Options: Dependents included in upload, Entered during employee portal enrollment, Mixed
    • Describe the notification method you prefer for enrolled employees to receive their coverage effective date confirmation. Options: Email confirmation, Portal notice only, Printed letter mailed, Both email and mail
    • Specify any plan‑level auto‑assign rules (for example: all new hires auto‑assigned to default HDHP unless waived).

    Verify Employee Provider Network Coverage

    • Provide the primary provider directory source we should use to validate employee PCP and specialist coverage (for example: carrier provider directory export or portal lookup). Options: Carrier directory export, Portal provider search, Employee confirmation
    • How many employees require a provider verification check against the selected network before plan selection? Options: All employees, A subset (list provided), Only those with ongoing care
    • Identify the threshold for acceptable network coverage among employees (for example: 90% of employees have at least one in‑network PCP). Options: 100%, >=95%, >=90%, Custom
    • List any critical out‑of‑network providers you must preserve access to when selecting a network tier (for example: named hospital or specialist).
    • Indicate whether you want a written report mapping employees to in‑network providers and highlighting gaps prior to final plan selection. Options: Yes, provide report, No report needed
    • Describe how provider mismatches should be handled (for example: broker outreach to employee, exception request to carrier).

    Issue Member ID Cards and Welcome Packets

    • Specify whether ID cards should be mailed to employee home addresses or delivered electronically via the portal. Options: Mailed to home address, Electronic portal delivery, Both
    • Provide the welcome packet contents required at issuance (for example: ID card, SBC, plan contact card, pharmacy formulary). Options: ID card, SBC, Pharmacy formulary, Provider directory excerpt, All of the above
    • Indicate the turnaround time expectation for printing and mailing physical ID cards after enrollment submission. Options: Within 5 business days, Within 10 business days, Custom
    • List the return mailing address and any employer branding or logo required on the welcome packet.
    • Choose whether temporary ID numbers should be issued immediately via the portal for urgent care before physical cards arrive. Options: Yes, temporary IDs via portal, No temporary IDs
    • How will you verify successful delivery of member ID cards and welcome packets (for example: delivery confirmation report, employee attestation)?

    Configure HSA‑Compatible Plan Settings

    • Specify whether the HSA‑compatible plan needs automatic HSA trustee setup integration or if employees will enroll with an external HSA provider. Options: Carrier‑integrated HSA trustee, Employees choose external HSA provider, Both options
    • Indicate the annual IRS family and individual contribution maximums you want communicated in enrollment materials (we will use current IRS limits unless you specify custom guidance). Options: Use current IRS limits, Provide custom contribution guidance
    • Identify whether employer contributions to HSAs should be pro‑rated for mid‑year hires and how you want that calculated. Options: Pro‑rate by month, Do not pro‑rate, Custom calculation
    • List any HSA eligibility exclusions to be enforced (for example: employees enrolled in other non‑HSA compatible coverage, Medicare enrolled).
    • Select whether HSA payroll contributions should be pre‑tax through Section 125 cafeteria plan or post‑tax. Options: Pre‑tax (Section 125), Post‑tax, Employee choice
    • Describe the employee communications you require about HSA bank account setup and employer seed contributions.

    Set Up Carrier‑Direct Billing and Invoicing

    • Identify the billing cadence you prefer from the carrier (for example: monthly, quarterly) and the invoice delivery method. Options: Monthly, Quarterly, Electronic invoice (EDI), Paper invoice
    • Provide billing account and remittance details to be used for carrier‑direct invoicing setup.
    • Specify whether billing should be consolidated across lines (medical, dental, vision) or billed separately per product. Options: Consolidated single invoice, Separate invoices per product
    • Indicate required billing pay codes, PO numbers, or GL account mappings to appear on carrier invoices.
    • Are you requesting electronic remittance advice or ACH debit authorization for automatic payment? Options: Yes - ACH debit, Yes - EDI remittance advice, No, manual payment
    • Describe dispute resolution steps you expect for invoice discrepancies (for example: 30‑day review window, contact owner).
  4. Agreement & Enrollment Terms

    Finalize underwriting conditions, pricing, billing cadence, enrollment windows, and mutual obligations for issuance and service.

    Agreement Modules

    • Master Group Policy
    • Employer Application & Underwriting Statement
    • Rate Confirmation & Acceptance
    • Billing & Premium Payment Schedule
    • Enrollment Authorization & Eligibility Roster
    • Contribution Strategy & Employer Notice
    • Broker of Record / Commission Addendum
    • Continuation Coverage (COBRA/State) Addendum
    • ACA Reporting & Employer Mandate Addendum
    • Data Privacy & Security Addendum (DPA / BAA)
  5. Enrollment & Onboarding

    Execute enrollment, verify eligibility, set up carrier billing, and distribute employee materials with clear owners and timelines.

  6. Coverage Success & Support

    Maintain recurring check-ins to confirm coverage, address issues, support mid-year events, and ensure ongoing ACA and administrative compliance.

    Success Reviews

    • Go-live Health Check (weeks 1-4)
    • First Measurement Review (weeks 4-10)
    • Quarterly Coverage Success Review (ongoing)

    Issues & Enhancements

    • Close or reassign long-running support tickets and implement a plan to reduce average resolution time.
    • Determine whether enrollment completion rate meets the deal target or requires remediation.
    • Identify root causes for eligibility verification failures and agree on a remediation plan to raise the eligibility verification pass rate.
    • Agree on a prioritized list of billing exceptions to resolve and a timeline to reduce carrier billing exception rate to acceptable levels.
    • Provide a corrected enrollment roster and run a second eligibility verification pass by the agreed date.
    • Reconcile and clear the prioritized list of carrier billing exceptions and submit adjustments to carrier billing where required.
    • Implement identified process or configuration fixes that caused enrollment or verification gaps and report completion.
    • Trend review for premium variance and ACA reporting
    • Confirm monthly premium variance is within acceptable tolerance or document corrective financial actions required.
    • Ensure ACA reporting completion rate is on schedule for the next filing window and any gaps are assigned owners and dates.
    • Reduce open support ticket backlog and improve average ticket resolution time for the upcoming quarter.
    • Reconcile premium variances for the quarter and submit any carrier billing adjustments required.
    • Complete outstanding ACA reporting tasks and circulate a status summary ahead of the filing deadline.
    • Re-confirm success criteria and owners
    • Confirm deployment and enrollment flows completed and no critical defects remain at go-live.
    • Top open issues enumerated, each assigned an owner and an expected resolution date.
    • Incumbent plan wind-down status validated and next steps for any remaining actions recorded.
    • Publish the deployment health summary and issue log for async review.
    • Resolve top 3 critical enrollment defects and report completion before the first measurement meeting.
    • Confirm incumbent contract termination or retention-read-only and archive legacy data as required.
    • Present first outcome data
    • Deployment and enrollment validation
    • Mid-year events and enrollment changes
    • Root-cause diagnosis for gaps
    • Early adoption signals and usage patterns
    • Support ticket volume and resolution performance
    • Billing exceptions and premium variance review
    • Incumbent wind-down confirmation
    • Incumbent wind-down final check
    • Persistent issues and backlog burn-down
    • Blockers and open issues with owners
    • Agree next-quarter operational actions
    • Agree corrective action plan with dates
    • Agree immediate remediation actions
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