Financial Services Health Plans & Managed Care Managed Care Programs

Medicare Advantage

Multi-stakeholder benefits decisions where employer groups, brokers, and members must align on coverage and cost.

Example organizations in this space: UnitedHealthcare Humana Aetna (CVS) BCBS

This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.

Inside this journey
  1. Coverage & Needs Discovery

    Clarify the buyer's current Medicare coverage, medication list, preferred providers, budget priorities, and enrollment timing.

    Discovery Questions

    Quick Snapshot: Your Current Coverage in One Line

    • Tell me in a sentence how you currently receive Medicare benefits, for example original Medicare with a supplement or a Medicare Advantage plan Options: Original Medicare with Medigap or supplement, Medicare Advantage HMO, Medicare Advantage PPO, Dual-eligible plan, Not yet enrolled, Other
    • How long have you been on this coverage arrangement? Options: Less than 1 year, 1 to 3 years, 4 to 6 years, 7 or more years, Not enrolled
    • When was the last time you actively compared other Medicare choices or reviewed your prescription costs with your plan Options: This year, Within 1 to 2 years, 3 to 4 years ago, More than 4 years ago, Never
    • Describe a recent experience with your coverage, either one that made you feel secure or one that left you frustrated
    • What's the one coverage issue that, if unresolved, would make you switch plans immediately
    • Are you working with an agent, a community counselor, family, or managing decisions mostly on your own Options: Agent or broker, Community counselor or navigator, Family or caregiver, I manage decisions myself, Other

    When Care and Coverage Don't Match

    • Point to the specific moments when your current coverage has failed you at the point of care, for example scheduled specialist visits, hospital care, or follow up after discharge
    • List the doctors, clinics, or hospital systems you must keep access to for ongoing care
    • Which medical specialties do you see regularly and how often Options: Primary care, monthly or more, Primary care, less often, Cardiology, Oncology, Endocrinology, Orthopedics, Mental health, Other
    • How often in the last 12 months have you been told a provider was out of network when you tried to schedule care Options: Never, Once, A few times, Often, Unsure
    • If a key specialist were out of network, what would you do instead and what would that cost you in time, travel, or stress
    • If your primary provider were not in a plan network, would that alone stop you from enrolling Options: Yes, No, Maybe, depends on the provider

    The Medicines That Matter Most

    • Which current prescription or treatment would be hardest to replace or manage under a different formulary
    • Please list each active medication including dose, how often you take it, and the pharmacy you use
    • How many unique prescription drugs do you take each month Options: None, 1 to 3, 4 to 6, 7 to 10, 11 or more
    • How often in the past year did you encounter prior authorization, step therapy, or surprise copay tiers when filling a prescription Options: Never, Once, A few times, Many times, Unsure
    • Is there a single medication that, if not covered with equivalent cost sharing, would prevent you from switching plans Options: Yes, No, Maybe, need details
    • Would you be willing to change pharmacies or accept mail order for a lower cost if it preserved access to your medications Options: Yes, mail order is fine, Prefer local pharmacy, Depends on the medication, No

    Counting the Costs You Care About

    • Which cost matters most to you when comparing plans, the monthly premium or the plan's maximum out-of-pocket for the year Options: Monthly premium, Maximum out-of-pocket, Copays and coinsurance, Prescription costs dominate, All matter equally
    • For a typical month of care with your current providers and prescriptions, estimate your total out-of-pocket spend including premiums, copays, and drug costs Options: Under $50, $50 to $200, $201 to $500, $501 to $1000, Over $1000
    • Which trade-offs would you accept to lower your premium Options: Narrower provider network, Higher copays for specialists, Step therapy for some drugs, Restricted pharmacy options, None of the above
    • How comfortable are you with unpredictable medical bills compared with predictable copays Options: Prefer predictable copays, Comfortable with some unpredictability, Accept unpredictable if OOP max is low, Unsure
    • If a plan cut your premium in half but raised your yearly maximum out-of-pocket by $4,000, would you consider switching Options: Yes, No, Maybe, need details
    • Are supplemental benefits like dental, vision, hearing, or OTC allowances important enough to sway your choice Options: Yes, very important, Somewhat important, Not important, Unsure

    What's Most Likely to Slow or Stop the Change

    • Point to the one risk that typically makes people delay switching plans, such as lost provider access, uncovered meds, paperwork, or short enrollment windows
    • Have you experienced claim denials, surprise bills, or gaps in coverage in the last two years Options: Claim denials, Surprise bills, Gaps in coverage, None of the above, Other
    • Which people would need to be involved or sign off for you to change coverage Options: You alone, Spouse or partner, Adult child or caregiver, Agent or broker, Care manager or legal rep, Other
    • How much time could you and your support network realistically spend resolving an enrollment or claims problem if it arose Options: A few hours, One business day, A few days, A week or more
    • If a prior authorization or claim issue took two months to resolve, would that keep you from switching plans now Options: Yes, No, Maybe

    The Other Options on Your Table

    • Why would you keep your current coverage instead of moving to a different plan
    • Which alternatives are you actively evaluating right now Options: Keep original Medicare with a supplement, Switch to a different Medicare Advantage plan, Stay with the incumbent plan, Manage care out of pocket, Dual-eligible or Medicaid option, Other
    • Has anyone suggested solving the problem without changing plans, for example paying out of pocket, switching pharmacies, or asking providers for assistance Options: Yes, pay out of pocket, Yes, switch pharmacy, Yes, ask provider for exceptions, No one has suggested that, Other
    • What condition would have to be true about your current plan for you to decide to stay with it instead of changing
    • If a plan matched your top priorities for providers and medicines but cost a bit more in premium, would you still consider switching Options: Yes, No, Maybe, depending on details

    Can We Complete Enrollment Smoothly, or Are There Practical Gates

    • Which documentation or technical gaps could stop enrollment from completing on schedule, for example missing ID, power of attorney, or medication histories
    • Is your medication history and recent medical record available in one place that we can access if needed Options: Yes, readily available, Partially available, Not available, Unsure
    • Do you have a preferred pharmacy that must be in any plan you choose Options: Yes, a specific local pharmacy, Mail order preferred, No strong pharmacy preference, Unsure
    • Are there consent, signature, language, or accessibility needs that would change how we collect enrollment paperwork Options: Large print materials, Interpreter or translated materials, Hearing assistance, Electronic signature not possible, No special needs, Other
    • If we needed a signed enrollment form within 7 calendar days to hold a rate, could you provide it Options: Yes, No, Maybe with assistance

    If Everything Lines Up, What Would Make You Move

    • If we could guarantee your critical providers and medicines would be covered, what timeline would make you ready to enroll Options: Immediately, Within 1 to 2 weeks, During the upcoming enrollment period, Next year, Unsure
    • Which communication method do you prefer for step by step enrollment support Options: Phone call with an agent, Secure online portal, Email with attachments, Paper mail, In-person appointment
    • Would you want an agent or community counselor to walk through the enrollment form with you Options: Yes, Maybe, No
    • Which person should be our main contact to finalize details and receive sensitive forms Options: You, Spouse or partner, Adult child or caregiver, Agent or broker, Authorized representative
    • If we provided a clear plan summary that matched your top priorities within 48 hours, would you be willing to start enrollment Options: Yes, Maybe, need more info, No
  2. Plan Comparison Experience

    Walk through plan types, provider network fit, out-of-pocket cost scenarios, and prescription coverage using the buyer's real providers and medications.

    Plan Experience

    • Plan Comparison Experience
    • Confirm your current coverage and gaps
    • You confirm the recorded current state and accept the quantified cost and service disruption consequences.
    • Run a full provider network check and formulary coverage lookup for the provided list of providers, medications, and preferred pharmacies, and deliver a side-by-side summary before the next review.
    • Quantify the consequence of gaps
    • You validate at least one plan scenario that meets your provider access and total out-of-pocket expectations.
    • Prepare three modeled total-cost scenarios (lowest premium, lowest out-of-pocket, best provider fit) for the shortlisted plans and share the comparison table.
    • Walk through plan type tradeoffs with your providers
    • Provide the final, validated list of your current providers, medications (including dosages), and preferred pharmacies.
    • You identify any remaining enrollment constraints or data gaps required to finalize plan selection.
    • Confirm your target enrollment date and note any special eligibility constraints or assistance programs to consider.
    • Model total out-of-pocket scenarios
    • Validate prescription coverage against your medication list
    • Confirm the recommended path
    • Plan Comparison Experience
    • Plan Comparison Deck
    • Plan Comparison Solution Brief
    • meeting
    • slides
    • document
  3. Plan Selection & Scope

    Define the selected plan's benefit package, network and pharmacy choices, formulary considerations, supplemental benefits, and any enrollment constraints.

    Scope Configuration

    • Process member enrollment and issue ID card
    • Activate medical and hospital coverage
    • Activate prescription drug (Part D) coverage
    • Assign primary care provider and coordinate care
    • Deliver chronic-condition care coordination programs
    • Provide 24/7 nurse advice line access
    • Provide transitions-of-care support after discharge
    • Manage prior authorizations and utilization review
    • Process claims and member cost-sharing
    • Provide dental, vision, and hearing benefits
    • Provide fitness and wellness program access
    • Administer over-the-counter allowance and benefits
    • Maintain provider network directory access
    • Submit risk-adjustment and coding data
    • Deliver preventive care reminders and outreach

    Scope Questions

    Process member enrollment and issue ID card

    • Enrollment file type you will use for batch onboarding (CMS 834, secure portal spreadsheet, manual fax)? Options: CMS 834 electronic enrollment, Secure portal spreadsheet upload, Agent-submitted fax/phone enrollment, Individual online enrollments
    • Member identifier format required on the enrollment feed (Medicare Beneficiary Identifier, HICN legacy, other)? Options: Medicare Beneficiary Identifier (MBI), Legacy HICN with crosswalk, Custom member ID mapping required
    • ID card delivery preference for members (mailed paper card, printable PDF, digital wallet pass)? Options: Mailed paper card, Printable PDF via secure portal, Digital wallet pass / mobile app
    • Address verification: will you provide validated mailing addresses or require address-standardization services for card mailing? Options: We will supply USPS-validated addresses, We need address-standardization service from the plan, Mixed — some validated, some need service
    • Agent acknowledgement and HIPAA consent: do you have signed broker/agent attestation forms to include with electronic enrollments? Options: Yes – forms provided per member, No – we need the broker attestation workflow enabled, Some agents provide, some do not
    • What evidence will validate a completed enrollment and ID issuance (example: CMS 834 acknowledgment, print-ready ID proof, tracking number)? Options: 834 ACK from CMS / clearinghouse, Printable ID PDF with card number, USPS tracking for mailed card

    Activate medical and hospital coverage

    • Effective date logic to apply when activating benefits (requested effective date, CMS enrollment effective, first of next month)? Options: Requested effective date when allowed, CMS-determined effective date only, First of next month rule
    • Primary product type to activate (HMO, PPO, Special Needs Plan) for the enrolled cohort? Options: HMO, PPO, Dual-eligible / Special Needs Plan (SNP)
    • Provider assignment on activation: should members be auto-assigned to a network PCP based on ZIP and PCP panel capacity or manually selected at enrollment? Options: Auto-assign by ZIP and panel capacity, Member/agent selects PCP at enrollment, Assign later during welcome call
    • Hospital network tiering and in-network facility list: will you provide a signed provider file (NPI, taxonomy, facility ID) for activation mapping? Options: We will provide NPI and facility list file, We need plan to map providers from directory, Partial provider file available
    • If members have pending inpatient stays spanning activation, how should concurrent hospitalization claims be handled (retroactive coverage start, prior authorization requirement)? Options: Retroactive coverage for inpatient stay, Require review / transition-of-care PA, Handle case-by-case via care management
    • Which document will confirm activation to the member (welcome packet, activation email, portal notification)? Options: Mailed welcome packet with ID, Secure email with activation notice, Portal notification only

    Activate prescription drug (Part D) coverage

    • Formulary identifier to enroll the member onto (Part D formulary name or ID used for coverage mapping)?
    • Which pharmacy routing values must be set for members (BIN, PCN, payer ID) to ensure claim adjudication at first fill?
    • Mail-order preference: will members default to an in-network retail pharmacy, plan mail-order vendor, or allow both at point of sale? Options: Default to retail network, Default to plan mail-order, Allow member choice at POS
    • Specialty drug handling: identify any high-cost drugs on members' med lists that require specialty pharmacy routing or prior authorization (list drug names and NDCs).
    • Preferred formulary exception workflow for uncovered drugs: provide the form route (ePA, paper prior auth, pharmacy-initiated PA)? Options: Electronic prior authorization (ePA), Paper prior authorization form, Pharmacy-initiated DUR/PA
    • What evidence will validate Part D activation and drug routing is correct (first-fill adjudication success, PBM response code, member's pharmacy BIN confirmation)? Options: First-fill adjudication accepted by PBM, PBM routing confirmation (BIN/PCN match), Member sees formulary coverage in portal

    Assign primary care provider and coordinate care

    • Primary care physician identifier to use during assignment (PCP NPI and practice location NPI)?
    • Member choice for PCP selection: will you allow members to change PCP during welcome period, or lock assignment for 90 days? Options: Allow immediate PCP change, Lock PCP for 90 days after activation, Allow change with agent assistance only
    • Care coordination handoff: which document should be sent to the assigned PCP on member activation (care summary, medication list, problem list)? Options: Transition care summary (CCD/CCDA), Problem and medication list PDF, No automatic handoff — manual on request
    • Identify the PCP panel capacity threshold you require before auto-assignment (max patients per PCP NPI).
    • Behavior for out-of-area PCPs: if a member lists a non-network PCP, should we initiate network outreach for continuity or require member selection of an in-network PCP? Options: Initiate outreach to onboard PCP to network, Require member to select in-network PCP, Allow temporary out-of-network PCP with referral
    • Who on your team will own PCP enrollment exceptions and overrides (name or role)?

    Deliver chronic-condition care coordination programs

    • Which chronic conditions should trigger enrollment in care coordination (diabetes — ICD-10 E11, CHF — I50, COPD — J44)? Options: Diabetes (E11), Congestive heart failure (I50), Chronic obstructive pulmonary disease (J44), Other — specify
    • Care program intensity: do you require telephonic nurse care management, in-person community RN visits, or hybrid for flagged members? Options: Telephonic nurse care management, In-person community RN visits, Hybrid telephonic + in-person
    • Preferred clinical workflow to enroll members into disease management (claims trigger, HEDIS gap list, PCP referral)? Options: Claims-based trigger, HEDIS gap identification, PCP or specialist referral
    • Data feeds required to run programs (lab results LOINC feed, medication fill history, hospital admission-discharge-transfer ADT feed)? Options: ADT hospital feeds, Pharmacy fill history (PBM feed), Lab results (LOINC)
    • Measurement and reporting cadence for the program (monthly care touches, quarterly outcomes, annual HEDIS measures)? Options: Monthly care touches report, Quarterly clinical outcomes, Annual HEDIS-aligned reporting
    • Identify required caregiver or authorized representative information to include in outreach (name, phone, power of attorney documentation).

    Provide 24/7 nurse advice line access

    • After-hours nurse line phone number provision: will you use an existing vendor line or request the plan to provision a dedicated number and script? Options: Use existing vendor number, Plan to provision dedicated number and script, Use national hotline routing
    • Clinical protocols to apply on nurse triage calls (condition-specific triage scripts, ED diversion criteria, referral to urgent care)? Options: Condition-specific triage scripts, Emergency department diversion criteria, Referral to urgent care protocols
    • Call documentation requirements: what EHR or CRM fields must be recorded from each nurse call (symptom checklist, disposition code, follow-up timeframe)?
    • Integration needs: do you require secure SFTP or HL7 interface to push triage logs into your care management system? Options: SFTP file transfers, HL7 interface, Manual CSV export
    • Response SLA for urgent nurse callbacks (minutes/hours) and escalation path to on-call physician? Options: 15 minutes, 1 hour, 4 hours
    • Which member ID and consent artifact should nurses verify on calls (MBI, verbal consent script, recorded consent)? Options: MBI plus verbal consent script, MBI only, Recorded consent required

    Provide transitions-of-care support after discharge

    • Discharge notification source to trigger transitions workflow (hospital ADT feed, member self-report, claims ingestion)? Options: ADT hospital feed, Member self-report via hotline, Claims-based admission alert
    • Post-discharge follow-up timing required (call within 48 hours, clinic visit within 7 days, medication reconciliation within 48 hours)? Options: Call within 48 hours, Clinic visit within 7 days, Medication reconciliation within 48 hours
    • Medication reconciliation artifact: do you require a reconciled med list returned to discharging hospital and PCP (CCDA/CCD format)? Options: Return reconciled med list CCDA/CCD, Summary PDF only, No automatic return required
    • Home health or durable medical equipment (DME) ordering: should transitions team place DME orders on behalf of the patient or provide referrals to contracted vendors? Options: Place DME orders, Provide referrals to contracted vendors, Refer to PCP for orders
    • Identify the escalation criteria that require a case manager visit within 24 hours after discharge (recent ICU stay, 3+ meds changed, high fall risk).
    • Preferred reporting back to hospital case management: discharge follow-up completion status via secure portal or periodic CSV? Options: Secure portal status updates, Periodic CSV reports, No reporting required

    Manage prior authorizations and utilization review

    • Prior authorization intake methods to accept (electronic prior auth ePA, faxed clinicals, web portal upload)? Options: Electronic prior authorization (ePA), Faxed clinical documents, Web portal upload
    • Utilization review turnaround time SLA for standard and urgent requests (standard 7 days, urgent 72 hours)? Options: Standard 7 business days, Urgent 72 hours, Custom SLA — specify
    • Clinical documentation required for PA decisions (operative notes, imaging study DICOM report, specialist letter)?
    • Which coding set must reviewers reference for UR decisions (CPT/HCPCS, ICD-10, CMS LCD/NCD policies)? Options: CPT/HCPCS, ICD-10, CMS LCD/NCD guidance
    • Denial and appeal workflow: who receives adverse determination notices and via which channel (member mail, provider portal, secure email)? Options: Member mail, Provider portal, Secure email
    • Identify any high-volume service lines needing automated PA rules (imaging MRI, elective surgeries, infusion therapies).

    Process claims and member cost-sharing

    • Claims submission formats required (837 Professional, 837 Institutional) and clearinghouse routing instructions? Options: 837 Professional, 837 Institutional, Both 837P and 837I
    • Member cost-sharing rules to apply by benefit phase (primary care copay, specialist copay, deductible if applicable)?
    • Coordination of benefits: what payer order and COB documents will you supply when members have dual coverage (Medicare secondary to group plan)? Options: Provide COB order file and EOB, Plan to handle on claim adjudication, Manual COB handling
    • Claim turnaround and remittance advice cadence required (daily EDI 835 remits, weekly batch)? Options: Daily EDI 835, Weekly batch remittance, Ad-hoc/manual remits
    • Adjustments and retrospective payments: define the allowed lookback window for retroactive payment corrections (90 days, 6 months, 12 months). Options: 90 days, 6 months, 12 months
    • Which explanation-of-benefit (EOB) templates should be used for members showing cost-share and coverage details? Options: Standard EOB template, Detailed benefit-level EOB, Custom member-friendly summary

    Provide dental, vision, and hearing benefits

    • Benefit scope: which dental services are included (preventive exams, crowns, dentures) and what frequency limits apply? Options: Preventive only (cleanings/exams), Preventive + basic restorative, Comprehensive including dentures/crowns
    • Provider credentialing: will you supply a contracted ancillary provider file (NPI, specialty, clinic address) for dental/vision/hearing networks? Options: We will supply contracted provider file, Plan to map network from directory, No contracted ancillary network provided
    • Member access tools: should in-scope members see dental/vision/hearing coverage and allowances in the member portal benefit summary? Options: Yes — include benefit summary, No — separate ancillary portal, Limited summary with link to full benefit guide
    • Hearing aid or vision frame allowances: specify annual dollar allowance or frequency (e.g., $1,000 every 24 months).
    • Prior authorization rules for high-cost dental or hearing appliances: require PA for prosthetics above a dollar threshold? Options: PA required above threshold, No PA required, PA for specific CDT codes only
    • Which member ID or benefit code must ancillary providers send on claims to route to ancillary benefit adjudication?
  4. Enrollment Confirmation

    Finalize enrollment choices, capture required consent and eligibility documentation, and confirm broker or agent acknowledgements needed to bind coverage.

    Agreement Modules

    • Medicare Advantage Enrollment Agreement
    • Electronic Signature & Communications Consent
    • Authorization to Release Medical and Prescription Information
    • Agent/Broker Acknowledgement and Compensation Disclosure
    • Eligibility Documentation Attestation & Upload
    • Premium Payment Authorization
    • Coordination of Benefits and Other Coverage Attestation
    • Prescription Drug Enrollment & Pharmacy Routing Consent
    • Primary Care Provider Assignment Confirmation
  5. Enrollment Processing

    Execute enrollment and activation tasks: submit enrollment, assign PCP, confirm pharmacy routing and formulary enrollment, and issue welcome materials and ID details.

  6. Member Support & Outcomes

    Confirm successful onboarding (provider access, prescription fulfillment), monitor member experience, and maintain a shared channel for issues, appeals, and benefit updates.

    Success Reviews

    • Go-live Health Check (Weeks 1-4)
    • First Measurement Review (Weeks 4-10)
    • Acceptance Gate, Onboarding Outcomes (Around Day 90)
    • Quarterly Member Outcomes Review

    Issues & Enhancements

    • Publish the quarterly member outcomes summary and updated issue tracker to the shared workspace.
    • Publish updated member communications clarifying PCP assignment and pharmacy routing timelines.
    • Restate acceptance criteria and numeric targets
    • Produce a documented acceptance decision: pass, conditional pass with remediation, or fail.
    • For any failed or conditional criteria, agree remediation tasks and target completion dates to close the gap.
    • Confirm the transition plan to the ongoing monitoring cadence if accepted.
    • Publish the acceptance decision and the agreed remediation plan within 48 hours.
    • Schedule follow-up validation checkpoints for any conditional remediation items on their completion dates.
    • Update the onboarding runbook and operational playbooks to reflect lessons learned and mitigations required after the acceptance review.
    • Quarterly trend review for CSAT and average issue resolution time
    • Confirm whether member satisfaction and issue resolution time meet targets or require further action.
    • Close resolved remediation items and convert persistent problems into tracked operational tickets with SLAs.
    • Maintain a shared channel and process for handling member issues, appeals, and benefit updates with agreed response SLAs.
    • Close any remediation items resolved during the quarter and archive status updates.
    • Create operational tickets for persistent issues with target SLAs and expected closure dates.
    • Confirm scope, success criteria, and owners
    • Validate which activation tasks completed successfully and which require remediation.
    • Agree a time-boxed remediation plan for all open blockers with named owners and target dates.
    • Document all failed activation events with required corrective steps and target resolution dates.
    • Publish an updated onboarding checklist reflecting any interim workarounds or rollback steps.
    • Present measured outcomes vs targets for PCP assignment and prescription fulfillment
    • Determine whether PCP assignment and prescription fulfillment metrics are on track to meet acceptance thresholds.
    • Agree a prioritized remediation backlog with target completion dates before the Acceptance Gate.
    • Confirm data sources and reporting cadence for the Acceptance Gate meeting.
    • Run a data audit on PCP assignment records and report discrepancies within 5 business days.
    • Implement identified prescription routing fixes and report measured improvement within two weeks.
    • Deployment and activation validation
    • Prescription fulfillment and provider access performance
    • Present outcome data and supporting evidence
    • Diagnose root causes for any gaps
    • Appeals and escalations summary
    • Document pass, conditional pass, or failed criteria
    • Review member experience signals
    • Early adoption signals and usage patterns
    • Agree corrective actions and timeline to acceptance gate
    • Blockers and open issues
    • Record acceptance decision and next steps
    • Status of outstanding remediation items from Acceptance Gate
    • Agree immediate remediation actions
    • Agree next-quarter operational improvements and monitoring items
    • Agree post-acceptance monitoring cadence
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