Health, Education & Government Life Sciences & Pharma Surgical Systems

Minimally Invasive Surgery

Regulated development and commercialization journeys where clinical, quality, and market access align.

Example organizations in this space: Intuitive Surgical Medtronic Olympus Applied Medical

This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.

Inside this journey
  1. Clinical & Value Discovery

    Align on clinical priorities, surgeon performance criteria, per-procedure cost targets, stakeholders, and measurable success signals.

    Discovery Questions

    Starting the Conversation: Your Current OR Landscape

    • How many minimally invasive surgery cases does your team perform in a typical month? Options: Under 50, 50–150, 151–300, Over 300
    • Break down that monthly volume by specialty, for example general, bariatric, thoracic, gynecology. Options: General, Bariatric, Thoracic, Gynecology, Other (please specify)
    • Who on your team typically advocates for adopting a new instrument or device during procurement discussions? Options: Lead surgeon, Service line director, OR director/manager, Value analysis committee (VAC), Supply chain/procurement
    • Describe the reusable versus single-use mix you currently run for a standard laparoscopic case. Options: Mostly reusable, Balanced mix, Mostly single-use, Single-use for energy/stapling only, Unsure
    • How satisfied are your surgeons with current instrument handling, tissue effect, and reliability? Options: Very satisfied, Generally satisfied with exceptions, Mixed feedback across surgeons, Dissatisfied

    Where the Day-to-Day Friction Lives

    • If a single instrument failure happened at a critical moment in the OR, how often would that change the surgeon's vendor preference? Options: Almost always, Often, Sometimes, Rarely, Never
    • Walk me through a recent case where instrument handling or tissue effect changed the course of the operation, and what followed.
    • How frequently do pauses, instrument swaps, or energy device issues occur across your MIS cases each month? Options: Multiple times per week, Weekly, A few times per month, Rarely
    • Which role on the team notices these problems first and how is the issue usually escalated? Options: Surgeon, Surgical tech, Circulator/OR nurse, Clinical specialist/vendor rep, Other
    • What single downstream cost or operational consequence creates the most pain when an instrument causes an OR delay? Options: Increased OR minutes, Delayed case starts, Patient morbidity/complication risk, Overtime pay, Rescheduling/throughput impact

    Clinical Priorities That Really Move the Needle

    • When handling, tissue effect, and per-procedure cost conflict, which priority usually determines the final choice in your setting? Options: Surgeon handling/tissue effect, Per-procedure cost, A balance of both depending on service, Unclear / varies by case
    • Rank these priorities for your decision makers, where 1 is highest: handling, tissue effect consistency, energy device versatility, instrument reliability, per-case cost. Options: 1 - handling, 2 - tissue effect, 3 - energy versatility, 4 - reliability, 5 - per-case cost
    • Tell me about measurable success signals you would accept from a pilot, for example reduced OR minutes, fewer conversions, or lower disposables per case. Options: Reduced OR time (minutes), Lower disposables per case, Improved complication/conversion rates, Surgeon preference/NPS, Other (please specify)
    • How do you currently quantify an acceptable per-procedure cost change when a new device offers clinical benefit? Options: Percent cost increase tolerated, Absolute dollar per-case target, Break-even over X cases, No formal metric
    • If a pilot delivered the clinical improvements you want but increased per-case cost by 10 percent, what would stop leadership from approving broader adoption?

    Replaying the Procedure: Expectations for OR Performance

    • Most devices look fine on paper but fail in the small intraoperative moments—what specific moments or steps in your cases make you most nervous about a new instrument? Options: Initial access/port placement, Critical dissection near vessels, Sealing/dividing tissue, Specimen extraction, Staple line formation, Other
    • Walk me through a typical laparoscopic case and point to where instrument performance changes the surgeon's technique or timing.
    • Select the objective measures you want collected during in-OR trials. Options: Seal time, Number of instrument exchanges, Smoke generation rating, Conversion to open, Instrument failure rate, OR minutes per case, Complication rate
    • How much in-OR clinical specialist support do you require during the first 10 cases of a new device? Options: Full-time proctor for all cases, Partial support (first 3–5 cases), Remote/phone support only, No vendor support needed
    • Would your team halt a trial if the lead surgeon reported compromised tissue handling in the first two cases? Options: Yes, stop immediately, Pause and investigate, Continue with adjustments, Depends on severity

    Shaping the Trial: Scope, Volumes, and Acceptance

    • Consider a trial that goes well across your service line, what specific outcomes would it need to demonstrate to replace the incumbent rather than just satisfy one surgeon?
    • Choose the product mix you would want included in a trial. Options: Reusable-heavy set, Single-use-only for energy devices, Mixed reusable and single-use, Stapling included, Access devices only
    • How many cases by surgeon and by service line do you consider meaningful to evaluate performance and cost? Options: 10–20 per surgeon, 21–50 per surgeon, 50+ per surgeon, Service line aggregate of 30–100 cases
    • Select the acceptance metrics that would sway your value committee to approve purchase. Options: Per-case cost parity or better, OR time reduction (minutes), Reduced conversions/complications, Positive surgeon preference score, Inventory/resource simplification
    • At what point would you consider ending the trial if tissue effect or clinical performance did not meet expectations? Options: After first 5 cases, After 10–20 cases, After service-line review at 30+ cases, We would not end early, need full trial
    • Who holds the decisive approval for moving from trial to purchase, and what timeline would allow them to sign within a week? Options: Chief of Surgery, Service Line Director, VAC chair, Procurement Director, Multi-party signoff

    Alternatives You're Actively Weighing

    • Given existing contracts and surgeon loyalties, what would have to change materially for you to switch vendors or device strategy?
    • Which of the following alternatives are you evaluating right now? Options: Renew incumbent contract, Move to a different external vendor, Internal reprocessing/standardization, Adopt more single-use devices, Develop an internal solution, Do nothing
    • For each alternative you named, what would need to be true about it for you to stay with that option rather than change?
    • Has anyone on your team proposed solving this internally instead of working with an outside seller? Options: Yes, active proposal, Yes, informal idea, No, Not sure
    • Would a price concession without clinical proof be sufficient to halt plans to evaluate a new instrument? Options: Yes, No, Depends on concession size and duration

    Operational Readiness and Practical Constraints

    • Identify the single approval, system, or resource that would stop this project from starting on your timeline.
    • List the internal stakeholders and owners who must sign off on a pilot and on final purchase.
    • Do you have the reprocessing capacity and instrument tracking systems to absorb additional reusable instruments, or would new cases require external processing? Options: Sufficient on-site reprocessing, Need external processing vendor, Prefer single-use only, Unsure
    • Are there committee reviews, contracting steps, or regulatory approvals that typically extend timelines we should plan around? Options: Value analysis committee, Infection control review, Legal/contracting, Budget cycle constraints, All of the above, Other
    • Identify the person or role that owns OR outcome data and reporting and who can provide metrics for a pilot.
    • Can the pilot proceed on your timeline if OR outcome data cannot be provided within 6 weeks? Options: Yes, No, Only with alternate data sources, Need to discuss

    Acceptance Criteria and Next Steps That Speed Decisions

    • Name the top three measurable results a pilot must deliver in the first 30 days to justify moving to purchase.
    • Choose the acceptance thresholds you expect to be documented before broader rollout. Options: Per-case cost within ±5%, OR time improvement of ≥5–10 minutes, Surgeon preference score above target, No increase in complication rate, Supply chain and inventory plan agreed
    • How quickly could your procurement and contracting teams execute a purchase order once acceptance criteria are met? Options: Within 1 week, 1–4 weeks, 1–3 months, Longer than 3 months
    • After a successful pilot, list the final approval gates that could delay or block purchase. Options: VAC signoff, Budget/headcount constraints, Physician adoption variance, Supply chain terms, Other
    • Is your team prepared to start a 30-case pilot if mutually agreed acceptance criteria and a documented price floor are in place? Options: Yes, ready now, Ready within 30 days, Ready within 3 months, Not ready
    • What would be the single fastest action we could take together that would accelerate a decision to move from pilot to purchase?
  2. Procedure Experience

    Walk through typical procedures, planned in-OR evaluations, training support, and how instrument performance maps to surgeon outcomes and workflow impact.

    Solution Experience

    • Procedure Experience Session
    • Confirm the current state and its cost to your team
    • You confirm the written current state and agree the cost impact described reflects your situation.
    • Deliver the OR evaluation protocol and a metric scorecard showing how handling, tissue effect, time, and reliability will be measured and reported.
    • You agree that the proposed in-OR evaluation captures the handling, tissue effect, and workflow metrics you care about for surgeon decision-making.
    • Walk through a representative procedure and performance mapping
    • Provide a modeled per-case cost comparison for current instrument mix versus the proposed trial configuration based on the provided case mix.
    • Share three representative procedure types and recent case volumes to tailor the evaluation and cost model.
    • You agree on adoption milestones and measurable success signals for surgeon signoff after training and trial cases.
    • Run the planned in-OR evaluation protocol and metrics
    • Review training and adoption support
    • You agree on the remaining evidence and timeline required before a pilot or procurement decision.
    • Identify the value analysis committee criteria and timeline so the pilot evidence can be aligned to approval requirements.
    • Present the per-case cost model tied to instrument set choices
    • Validate alignment, is this what you meant when you said you needed instrument handling, tissue effect, and cost transparency to decide?
    • Procedure Experience Session
    • Procedure Experience Deck
    • Procedure Experience Brief
    • meeting
    • slides
    • document
  3. Solution Scope

    Define product mix (reusable vs single-use), trial volumes, instrument set configuration, training deliverables, and acceptance criteria including tissue effect and per-case costing.

    Scope Configuration

    • Supply Reusable Laparoscopic Instrument Sets
    • Supply Single-Use Energy Sealer Devices
    • Provide Endoscopic Stapling Systems and Cartridges
    • Deliver Trocars and Access Port Kits
    • Install and Commission Insufflation Systems
    • Install Smoke Evacuation Systems and Filters
    • Deploy Visualization System and Camera Calibration
    • Assemble Procedure-Specific Instrument Kits
    • Configure Instrument Tray Layouts for OR Sets
    • Deliver Hands-On Simulation Training Sessions
    • Provide In-OR Clinical Specialist Support
    • Supply Insufflation Consumables and CO2 Tubing
    • Supply Disposable Device Sterile Packs

    Scope Questions

    Supply Reusable Laparoscopic Instrument Sets

    • Do you require reusable instrument sets for the full procedure or select steps? Options: Full procedure, Select steps only, No reusable sets
    • How many laparoscopic cases per week should each reusable set support before reprocessing? Options: 1-5, 6-15, 16-30, 30+
    • What instrument models or catalog numbers must be included (e.g., scissors, graspers, dissectors) for your standard lap chole set?
    • Which procedure types will primarily use these reusable sets (choose all that apply)? Options: General surgery, Bariatric, Colorectal, Thoracic, Gynecology
    • When do you schedule sterilization cycles for laparoscopic trays and what turnaround time is required between cases? Options: Same-day turnaround, Overnight, 24-48 hours, Other
    • Who in your reprocessing team signs off on tray completeness and instrument integrity after sterilization?

    Supply Single-Use Energy Sealer Devices

    • Where will single-use energy devices be stored in the perioperative area and what footprint constraints exist?
    • Are you tracking per-case consumable spend by device type today? Options: Yes, by device SKU, Yes, by procedure, No
    • Please estimate the average number of cases per week that will use single-use energy sealers. Options: Less than 10, 10-30, 31-75, 76+
    • Confirm the vessel size or tissue thickness ranges you expect the sealer to handle (e.g., up to 7mm vessels, gastric tissue thickness).
    • Specify preferred activation modes or ergonomics required by your surgeons (e.g., paddle, trigger, bipolar/advanced sealing). Options: Paddle/footswitch, Hand trigger, Bipolar, Advanced sealing modes
    • List any compliance or waste-disposal constraints affecting single-use device handling in your facility.

    Provide Endoscopic Stapling Systems and Cartridges

    • Identify the stapler and cartridge reload sizes you require for common procedures (e.g., 30mm, 45mm, reload color/type).
    • Describe your OR team's cartridge inventory policy for stapling systems and preferred minimum on-hand counts.
    • Provide the anastomotic or transection use cases where stapling performance is mission-critical.
    • State the preferred staple height range or tissue compression parameters surgeons expect.
    • Estimate the weekly number of stapler firings across the service line. Options: Less than 20, 20-50, 51-150, 150+
    • Choose the sterile packaging and tray insertion requirements for stapler and reload delivery. Options: Single sterile pack per reload, Tray-based kits, Specialized case-by-case packing

    Deliver Trocars and Access Port Kits

    • Outline the trocar size mix you need in sets (e.g., 5mm, 10mm, 12mm, bladeless vs bladed).
    • Specify the number of access ports required per procedure type and any set assignment rules.
    • Identify the preferred seal mechanism and insufflation compatibility for trocars. Options: Valve seal, Universal seal, Insufflator-specific
    • Describe any special requirements for bariatric or pediatric access (longer trocars, low-profile ports).
    • Provide the expected lifetime or single-use preference for each trocar type. Options: Reusable with defined reuse cycles, Single-use only, Hybrid
    • List acceptance criteria for port integrity and leak testing during initial evaluation.

    Install and Commission Insufflation Systems

    • Outline the insufflator performance thresholds you require such as pressure stability and gas flow range.
    • Identify operating room integration points needed for insufflator commissioning (gas outlets, power, mounting).
    • Describe your CO2 supply arrangements and back-up plans for uninterrupted insufflation.
    • Confirm supply frequency and cylinder versus centralized pipeline preference for CO2 consumables. Options: Cylinder, Central pipeline, Hybrid
    • Indicate CO2 tubing length and connector types used in your ORs.
    • Provide the acceptance test checklist items and pressure stability tolerances for system sign-off.

    Install Smoke Evacuation Systems and Filters

    • Specify filter change intervals and capture efficiency requirements for smoke evacuation filters.
    • Provide the expected connectivity to OR booms or ceiling mounts for evacuation units.
    • List the typical procedures where smoke evacuation must be active from incision to closure. Options: Laparoscopic cholecystectomy, Bariatric sleeve, Thoracoscopic lobectomy, Gynecologic hysterectomy
    • State the noise and footprint limitations in your ORs for evacuation units.
    • Identify electrical or USB ports needed for integration with visualization systems.
    • Who on your team is responsible for filter replacement scheduling and what log format do you use for maintenance records?

    Deploy Visualization System and Camera Calibration

    • Describe the display sizes and mounting configurations used in your ORs for visualization systems.
    • Estimate peak weekly hours the cameras will be in use and required uptime. Options: Less than 20 hours, 20-60 hours, 60-120 hours, 120+ hours
    • Provide any DICOM or video streaming requirements for integration with your recording systems.
    • Do you require remote camera calibration support during initial rollouts? Options: Yes, on-site, Yes, remote, No
    • How many camera heads and light sources should be commissioned per OR? Options: 1 camera/1 light, 1 camera/2 lights, 2 cameras/2 lights, Other
    • What instrument connectors and cable lengths must be supported for your scope inventory?

    Assemble Procedure-Specific Instrument Kits

    • Which procedure templates do you want pre-configured into kits (provide procedure names and typical instrument lists)?
    • When do you require kit swaps between sequential cases and what is acceptable swap time? Options: Less than 5 minutes, 5-15 minutes, 15-30 minutes, 30+ minutes
    • Who will own kit configuration changes in your OR: clinical engineer, charge nurse, or surgeon? Options: Clinical engineer, Charge nurse, Surgeon, Supply chain
    • Where should procedure-specific kits be staged relative to the sterile field? Options: In-OR on Mayo stand, Peripheral cart in OR, Sterile core outside OR
    • Are there any single-use items that must be included in every kit for regulatory reasons? Options: Yes, No
    • Please estimate the percent of cases that will use a procedure-specific kit versus standard trays. Options: 0-25%, 26-50%, 51-75%, 76-100%

    Configure Instrument Tray Layouts for OR Sets

    • Confirm the maximum number of instrument positions per tray and cart dimensions to accommodate your sterile storage.
    • Specify instrument layout preferences such as instrument order, labeling, and shadow trays.
    • List any compatibility requirements with your sterilization racks and instrument pass-through systems.
    • Identify the reuse cycle and maintenance schedule the tray configuration must support.
    • Describe how you measure tray completeness and who audits tray missing instruments.
    • Provide the preferred material finish or corrosion resistance requirements for tray inserts. Options: Silicone/soft inserts, Metal inserts, Custom foam

    Deliver Hands-On Simulation Training Sessions

    • Indicate the surgeon skill levels to include in simulation sessions (novice, intermediate, advanced). Options: Novice, Intermediate, Advanced, All levels
    • Estimate the number of attendees per simulation session and desired instructor ratio.
    • Select training formats you prefer: cadaver lab, high-fidelity simulator, or on-site OR proctoring. Options: Cadaver lab, High-fidelity simulator, On-site proctoring, Virtual
    • Outline the training curriculum objectives related to instrument handling, tissue effect, and device troubleshooting.
    • State the tissue types or procedure steps where simulation must demonstrate acceptable tissue effect (e.g., sealing gastric tissue without charring).
    • Estimate the timeframe for scheduling initial training from contract execution. Options: Within 2 weeks, 2-6 weeks, 6-12 weeks, 12+ weeks
  4. Mutual Commit

    Finalize commercial terms, pilot agreements, supply and logistics commitments, and governance that balance surgeon preference with institutional value goals.

    Agreement Modules

    • Purchase Agreement
    • Order Confirmation
    • Pilot Agreement
    • Master Services Agreement (MSA)
    • Statement of Work (SOW) — Clinical Support & Training
    • Supply & Logistics Agreement
    • Commercial Terms Summary
    • Governance & Clinical Adoption Agreement
    • HIPAA Business Associate Addendum (BAA) — conditional
    • Performance & Acceptance Certificate
  5. Deployment

    Plan and execute OR rollouts with training schedules, clinical specialist coverage, inventory changes, owners, sequencing, and go-live checkpoints.

  6. Success

    Measure clinical performance, surgeon satisfaction, and cost-per-procedure; track issues, enhancement requests, and run recurring outcome reviews.

    Success Reviews

    • Go-live Health Check (weeks 1-4)
    • First Measurement Review (weeks 4-10)
    • Acceptance Gate Review (around day 90)
    • Quarterly Success Review (ongoing)

    Issues & Enhancements

    • Move prioritized enhancement requests into the backlog with estimated delivery windows and documented acceptance criteria.
    • Restate acceptance criteria and numeric targets
    • Each acceptance criterion from the Solution Scope is evaluated and recorded as pass or fail.
    • A documented acceptance decision by the buying owner is captured, or conditional acceptance terms and remediation timelines are recorded.
    • Any incumbent device wind-down tasks are scheduled if the deal replaces an existing system.
    • Publish the acceptance decision record and the pass/fail per criterion to the shared workspace.
    • Execute and track remediation items on a shared register with firm resolution dates.
    • If applicable, confirm contractual steps to retire or retain the incumbent device and archive legacy data.
    • Review clinical performance and safety metrics
    • Clinical performance and safety metrics show continued alignment with operational targets or have remediation plans with dates.
    • Disposable cost per procedure and utilization trends are understood and any cost drivers are assigned remediation actions.
    • Open issues and enhancement requests are prioritized with resolution timelines entered into the shared backlog.
    • Update the shared outcome dashboard with the latest clinical, safety, and cost metrics before the next review.
    • Schedule targeted training refreshes or inventory adjustments tied to metric improvements and record expected impact.
    • Re-confirm success criteria and owners
    • Deployment checklist confirmed complete or a remediation plan recorded for any gaps.
    • Training uptake and in-OR coverage validated against the rollout plan.
    • Immediate operational blockers documented with remediation actions and deadlines.
    • Distribute the go-live validation summary and open-issue register for asynchronous updates.
    • Implement short-term containment fixes for any issues raised and record resolution dates.
    • Schedule the First Measurement Review within 4 to 10 weeks post go-live.
    • Present first outcome data versus targets
    • Primary metrics (surgeon satisfaction score, disposable cost per procedure, intraoperative device failure rate) reviewed and a root-cause diagnosis for each gap established.
    • Corrective action plan with dates and measurable impact on the named metrics agreed.
    • Measurement ownership and reporting cadence confirmed through the acceptance window.
    • Publish the first-measurement dashboard and root-cause notes to the shared workspace.
    • Execute the agreed corrective actions, including additional clinician coaching sessions or instrument set adjustments, and report status at the acceptance gate.
    • Finalize the data extraction method for disposable cost per procedure to ensure consistent reporting.
    • Deployment and configuration validation
    • Review cost-per-procedure and consumption trends
    • Diagnose root causes for any gaps
    • Present outcome data for each acceptance criterion
    • Agree specific corrective actions and timelines
    • Document pass/fail per criterion and formal acceptance decision
    • Open issues, defect burn-down, and enhancement requests
    • Early adoption signals and training uptake
    • Confirm data sources and reporting cadence
    • Blockers and open issues triage
    • Agree remediation items and resolution timeline
    • Agree ongoing actions and next review cadence
    • Incumbent wind-down checkpoint, if applicable
    • Agree immediate remediation actions and follow-ups
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