Fresh Produce Distribution
Safety, traceability, and partner coordination across supply networks.
This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.
Inside this journey
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Outcome Discovery
Align on category priorities, current sourcing gaps, quality specifications, and measurable success signals for the engagement.
Discovery Questions
A quick snapshot of your produce program
- How would you summarize your current produce assortment responsibilities and goals?
- Which categories do you personally manage?
- How many SKUs per category do you actively review in a typical week?
- Who else signs off on supplier changes or primary vendor moves for core categories?
- When did you last change a primary supplier for a high-volume category, and what triggered it?
- If a supplier delivered a load that missed your quality standards this week, who would be the first to escalate and what immediate action usually stops further deliveries?
Where availability and quality quietly leak margin
- Which regular failure in your current supply chain costs you the most margin or customer trust?
- Walk me through the last time you received a shipment that cut delivered shelf life below your acceptance criteria, what happened?
- How often do you measure on-delivery shelf life by category?
- Name the quality attribute that causes the most retailer rejects in your program
- What single operational failure would make you stop a trial immediately?
How you currently qualify suppliers and why some issues still reach stores
- Why are your sample results not aligning with in-store performance?
- Describe your standard supplier qualification steps for new produce vendors.
- Select the certifications and audit evidence you require before buying
- How do you score sample shipments, and which scorecard elements carry the most weight?
- If a 30 day trial met fill and quality targets, what internal approvals would still be required before expanding?
When seasonal shifts create the worst surprises
- When seasonal transitions happen, what is the most common cause of fill-rate drops you accept as normal?
- How many days of safety stock do you target for top-volume produce categories?
- Walk me through who rebalances orders during a week with unexpected demand spikes
- Select the routing or receiving constraints at your stores that most affect acceptance of fresh produce
- What would have to be true about a supplier's routing and flexibility for you to consider them primary?
The alternatives on your table and the cost of staying put
- What would have to change about your incumbent or internal option for you to switch suppliers this season?
- List the alternatives you are actively evaluating right now
- What measurable proof would justify staying with your current supplier?
- Has anyone proposed solving your supply or quality issues internally instead of using an outside supplier or partner?
- Name the alternative you believe could be ramped in 30 days if you committed to it
- What internal barrier would still block a fast commercial award even if the trial proves the metrics?
Clear success signals we can both agree on
- Pick the one performance metric that would make you confident to expand volume after a trial
- For each chosen metric, what target threshold would be required to consider the pilot a success?
- How often do you want KPI reporting during the trial?
- Who needs to sign off on the acceptance results before you expand volume?
- Assuming the pilot meets the agreed thresholds, how soon after final results would you be prepared to convert to a commercial agreement?
Designing a trial that actually proves things
- Should a trial fail to reproduce your usual peak-week demand, would you still count its results?
- Pick two or three categories you would include in a 30 to 60 day trial
- Choose your preferred trial length
- Describe your quality acceptance criteria for shipped cases in plain terms, for example shelf life, discoloration thresholds, and acceptable bruise percentage
- Provide the role and contact function that will act as the primary owner on your side to coordinate sample shipments and audits
- What single trial outcome would force you to stop the pilot early?
Operational readiness and integration constraints
- Imagine your POS, warehouse, or EDI systems cannot share order and shipment data, could you still run an effective pilot?
- List the backend systems that must be integrated to support replenishment or traceability
- Do you have API endpoints or EDI connections available today for order, ASN, or invoice exchange?
- Indicate which internal team owns integrations and can approve credentials
- How clean and accessible is the traceability and lot level data required for recalls?
- What internal resource constraint would make you delay the pilot?
Food safety, audits, and formal gates
- Identify the regulatory or audit gap in your current process that would block any new supplier from shipping to you
- Choose the food safety documentation you require at onboarding
- Tell me how often you run store receiving audits or random quality checks
- Indicate which internal roles must approve factory audits or plant access
- Would a supplier lacking the ability to trace to the grower within 24 hours disqualify them?
- What final compliance gap would cause you to halt the engagement?
Decision timing and practical next steps
- Assuming the supplier nails the trial metrics, what internal step typically slows the contract award the most?
- Provide your target start window for a pilot
- Identify the roles that must be present for a kickoff and first audit
- How quickly can you schedule a receiving window for initial sample shipments?
- State the factor that would accelerate your decision to move from pilot to commercial
- Should the pilot prove the numbers, what would stop you from signing that week?
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Solution Experience
Walk through how the seller's cold-chain, ripening, repacking, inspection, and traceability practices will deliver the buyer's target outcomes and mitigate shrink risk.
Solution Experience
- Solution Experience Session
- Confirm the current state and its cost to your team
- You confirm the demonstrated cold-chain and ripening controls eliminate the specific causes of shortened shelf life you described.
- Run a two-week sample shipment for the selected category and deliver case-level temperature, inspection, and shelf-life-on-delivery reports.
- Walk through the cold-chain and ripening controls using your scenario
- You accept the proposed trial metrics, including target fill rate, minimum shelf life at delivery, and traceability response time, as the evidence needed to advance.
- Provide your quality acceptance criteria, target fill rate, and preferred trial start window for the proposed categories.
- Demonstrate inspection, repacking, and quality acceptance checkpoints
- Define the trial sign-off stakeholders and required acceptance documentation for trial completion.
- You agree on the remaining evidence or audit items required before mutual commitment to expand supply.
- Schedule the trial start date and confirm delivery windows for the first two weeks of the trial.
- Prove traceability and recall response for a sample lot
- Validate alignment and trial success metrics
- Forced validation, confirm this maps to what you described needing
- Solution Experience Session
- Solution Experience Deck
- Solution Brief
- meeting
- slides
- document
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Solution Scope
Define in-scope categories, trial duration, quality acceptance criteria, roles, pricing rules, and logistics responsibilities.
Scope Configuration
- Temperature-Controlled Storage and Warehousing
- Ethylene-Controlled Ripening Rooms
- Custom Repacking, Case Packing and Retail Labeling
- Receiving Quality Inspection and Hold Release
- Pre-Shipment Quality Inspection and USDA Grading
- Multi-Temperature Truck Delivery with Temperature Monitoring
- Case-Level Traceability to Grower, Pack Date, and Lot
- Automated Replenishment from POS Demand Signals
- Seasonal Bridge Sourcing and Alternate-Region Fulfillment
- Controlled Sample Shipments for Trial
- Provide Food Safety and Audit Documentation
- Import Clearance and Phytosanitary Compliance
- Cold-Chain Excursion Response and Corrective Action
Scope Questions
Temperature-Controlled Storage and Warehousing
- Which temperature ranges in degrees Fahrenheit must be maintained for the categories you want in scope (examples: 32-36°F for leafy greens, 36-40°F for berries)?
- Do you require segregated pallet positions or dedicated rooms for this program versus shared bulk storage?
- How many pallet positions should be reserved at peak weekly volume for the scoped categories?
- Are there receiving window constraints at your stores or distribution centers that will drive overnight turnover and putaway SLAs?
- Specify the temperature-monitoring alert thresholds and notification cadence you require (for example alert at +2°F sustained for 15 minutes, notify email+SMS).
Ethylene-Controlled Ripening Rooms
- Which SKUs will you require ethylene-managed ripening for (examples: bananas, Hass avocados, plantains)?
- Do you require defined ethylene concentration setpoints in parts per million and automated injection control per ripening cycle?
- How many cases per day do you expect to run through ripening rooms during the initial trial period?
- Identify the target ripening time window and post-ripening conditioning you expect for each SKU (for example: bananas 4–6 days to stage 3, then 12–24 hour conditioning).
- Indicate which ripeness metrics you want recorded at dispatch (examples: peel color stage, firmness reading, Brix where applicable).
Custom Repacking, Case Packing and Retail Labeling
- Which pack configurations and case counts do you require for scoped SKUs (examples: 2/6/12 count retail clamshells, 12/18/24 lb bulk boxes)?
- Do you need custom retail labeling or PLU assignments tied to your store label templates and nutrition panels?
- How many unique label templates or UPC variations will you require at launch?
- Are there specific packing line speed or case integrity requirements (for example max 8 cases/min on repack line, no more than 2% crushed cases)?
- Provide the artwork or key elements you require on case and retail labels (examples: store PLU, pack date, lot code, traceability QR).
Receiving Quality Inspection and Hold Release
- Which receiving acceptance checks do you require on inbound cases (examples: temperature at receiving, visual defects %, lot ID match)?
- Do you require a hold-and-release workflow tied to QA sign-off before inventory is available for order fulfillment?
- How many sample cases per inbound pallet or shipment should be inspected during receiving for the trial?
- Are there specific receiving temperature tolerance thresholds by category that trigger an automatic return or corrective action (example: leafy greens >40°F triggers return)?
- List any receiving documentation you need captured at arrival (examples: supplier COA, bill of lading, phytosanitary certificate).
Pre-Shipment Quality Inspection and USDA Grading
- Which USDA grade or buyer-grade standard should be applied to each scoped SKU on pre-shipment inspection (examples: U.S. No.1, U.S. No.2, custom store grade)?
- Do you require photographic evidence and a digital scorecard attached to each pre-shipment inspection report?
- How many cases per outbound pallet should be checked during pre-shipment inspection for the trial?
- Which defect thresholds will trigger rejection at pre-shipment (examples: more than 5% mold/decay, Brix below X for fruit)?
- What measurable acceptance criteria will confirm pre-shipment acceptance for the trial (examples: delivered shelf life >= X days, defect rate <= Y%)?
Multi-Temperature Truck Delivery with Temperature Monitoring
- Which routing frequency and delivery window do you require for each store cluster (examples: daily morning, 3x/week afternoon)?
- Do you require live temperature telemetry for each vehicle with retention of sensor logs for at least 90 days?
- How should multi-temperature segregation be configured on the truck (examples: 2 compartments, 3 compartments, temperature curtain)?
- Are there liftgate, tail-lift, or inside-delivery requirements at your stores that affect truck packing and unloading?
- Indicate required delivery confirmation artifacts (examples: signed POD, time-stamped photo at dock, recorded temperature at handoff).
Case-Level Traceability to Grower, Pack Date, and Lot
- Which traceability identifiers must appear on each case label and in the traceability record (examples: grower ID, pack date, lot code, field block ID)?
- Do you require the ability to trace a delivered case back to the grower and lot within a defined time window?
- How will you consume traceability data at your end (examples: API pull, CSV export, portal lookup)?
- Identify any regulatory or retailer audit formats you must support for traceability reports (examples: recall report template, state traceback format).
- What defines done for case-level traceability for this engagement (for example ability to return a trace record containing grower, pack date, lot within 1 hour and attach photos)?
Automated Replenishment from POS Demand Signals
- Which POS data feed format will you provide for automated replenishment (examples: daily CSV with SKU sales, real-time API with sales events)?
- Do you require min/max par levels and safety stock by SKU at store level or cluster level?
- How frequently should automated replenishment recommendations be generated (examples: hourly, daily, twice daily)?
- Are there promotional periods or seasonal events we must factor into forecast algorithms for the trial (examples: holiday promos, weekly ad cycles)?
- Explain any integration constraints for order transmission to your systems (examples: EDI 850 purchase order, SFTP PO drop, API order create).
Seasonal Bridge Sourcing and Alternate-Region Fulfillment
- Which categories require seasonal bridge sourcing to maintain continuity across growing-region transitions (examples: berries, stone fruit, citrus)?
- Do you accept alternate-region substitutions when primary-region supply falls below agreed fill-rate thresholds?
- How should cost differences for alternate-region fruit be handled at invoice (examples: pass-through cost, fixed adder, pre-approved variance)?
- Identify any pack-size or variety restrictions for substitute sourcing (examples: only organic certified alternatives, no different pack size).
- Estimate the weeks per year you expect seasonal bridging to be required for key categories.
Controlled Sample Shipments for Trial
- Which SKUs and case counts do you want included in the controlled sample shipments during the 4–6 week trial?
- Do you require instrumented sample shipments with temperature loggers included inside cases for shelf-life validation?
- How should sample acceptance be demonstrated at receipt (examples: photo record, lab test result, QA scorecard)?
- Who will own sample receipt scoring and signoff at your receiving dock (role title rather than person name)?
- What evidence will validate successful sample shipment acceptance for the trial (examples: shelf-life >= X days on arrival, temperature logger within thresholds, QA score >= Y)?
Provide Food Safety and Audit Documentation
- Which food-safety certifications and audit reports do you require for supplier qualification (examples: GFSI-benchmarked audit, HACCP plan, recent third-party audit report)?
- Do you require digital copies of supplier HACCP plans, sanitation logs, and corrective action records prior to starting the trial?
- Which document retention window do you require for food-safety records (examples: 1 year, 2 years, 3 years)?
- Are there specific lab test results you require on receipt or pre-shipment (examples: pesticide screen, microbial testing)?
- Provide the preferred method for delivering audit documents to your team (examples: secure portal upload, email PDF, SFTP).
Import Clearance and Phytosanitary Compliance
- Which imported categories require phytosanitary certificates or country-of-origin documentation in scope?
- Do you require pre-clearance documentation delivery timelines for import shipments (examples: phytosanitary certificate delivered 48 hours pre-arrival)?
- Are there specific customs or FDA entry filing requirements we must meet for these SKUs (examples: Prior Notice for FDA, FDA importer of record details)?
- Identify any country-specific tolerances or residual limits we must respect for imported produce.
- How should import-related costs and duties be handled on invoices (examples: DDP - delivered duty paid, DAP - delivery at place)?
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Trial & Quality Evaluation
Execute facility audits, sample shipments, and a 30–60 day category trial to validate fill rates, shelf-life on delivery, and traceability against agreed acceptance criteria.
- current_state
- desired_state
- stakeholders
- gaps
- success_criteria
- decision_readiness
- current_state
- decision_readiness
- desired_state
- success_criteria
- gaps
- stakeholders
- stakeholders
- gaps
- desired_state
- decision_readiness
- success_criteria
- current_state
- decision_readiness
- current_state
- decision_readiness
- decision_readiness
- decision_readiness
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Mutual Commit
Finalize commercial terms, service levels, acceptance results from the trial, and mutual obligations required to expand supply.
Agreement Modules
- Master Supply Agreement
- Order Confirmation
- Trial Acceptance Report
- Service Level Agreement (SLA)
- Quality & Traceability Addendum
- Pricing Schedule & Commercial Terms
- Logistics & Receiving Responsibilities Appendix
- Expansion & Volume Commitment Amendment
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Onboarding & Launch
Operationalize rollout with readiness checks, execution, and outcome validation.
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Pre-Launch Readiness
Capture readiness facts the launch depends on — receiving windows, store receiving procedures, key contacts, and go-live dates.
Pre-Deployment Questions
Environment and site access
- Which buyer-side systems will this launch integrate with? (select all that apply — helps us plan test cases and handoffs)
- If you selected 'Other' above or to be precise, list the buyer system names and the technical owner for each (system name, owner name, role, owner email). (we use this to coordinate test access and approvals)
- Is the buyer production environment available for vendor/platform test access? If not, provide the date it will be available. (so we can schedule integration and validation windows)
Data and configuration
- Which configuration items must be finalized before go‑live? (select all that apply — these items directly block launch tasks)
- Who is the buyer-side source-of-truth owner for product attributes and SKU mapping? Provide name, role, and confirmation of approval authority. (we need one approver to finalize mappings)
People and ownership
- Name the single launch owner for the buyer and the single launch owner for the seller (name, role, email, best contact hours). (one primary owner per party prevents ambiguous escalations)
- For each launch location (store or DC), list the receiving contact and standard receiving window (site code/name, contact name, phone/email, usual receiving hours). (we need the person who will accept the initial shipments)
Timing and constraints
- What is the agreed initial go‑live approach? (select one — used to schedule cutover and resources)
- If you selected a specific date or phased rollout above, provide the first go‑live date and, if phased, the expected number of phases. (so we can book resources and timelines)
- Are there receiving blackout windows or special receiving rules in the two weeks around the go‑live for any site? (this affects routing and delivery windows)
- If yes (or to detail any scheduling constraints), list blackout windows or special receiving instructions by site (site code/name, dates/times, rule). (we will use these to prevent failed deliveries)
- Is the buyer's receiving and quality team already trained and able to accept the seller's labeling, repack, and acceptance criteria, or is a training session required before go‑live? (so we can schedule training)
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Integration & Configuration
Lock exact configuration values for launch — EDI/API endpoints, routing schedules, labeling/repack specs, temperature setpoints, and alert thresholds.
Configuration Details
Integration Endpoints & Authentication
- Enter the production EDI/API endpoint URL the seller will send/receive orders and invoices from (format: https://hostname/path). No default — paste the exact URL to lock.
- Select the authentication method the seller's integration endpoint will use (the deployment reads this to configure the connector)
- Enter the integration client ID / integration user name / key NAME that identifies the seller in the buyer's system (do NOT paste any secret or password; if none, enter 'N/A')
- Choose where the authentication secret will be exchanged at launch (select the destination the deployment team will request the secret from)
Routing & Delivery Schedule
- Select the primary routing schedule template to lock for launch (Default: Mon–Fri morning windows)
- If you selected 'Custom', enter the exact routing schedule string the deployment will apply (format example: Mon,Tue,Thu 04:00-12:00;Fri 06:00-18:00). If not custom, enter 'N/A'.
Labeling, Repack & Traceability Identifiers
- Enter the exact case label template identifier used by the seller for this buyer (exact string from the seller's labeling system; e.g., CASE_LABEL_TEMPLATE_V2). The deployment will paste this into the label config.
- Select the label fields required on every shipped case (the deployment will enable these elements on the print template)
Cold-chain Setpoints & Monitoring
- Default temperature setpoint for refrigerated loads (degrees Celsius). Default: 4
- Temperature deviation threshold before an alert is generated (degrees Celsius). Default: 2
- Select the temperature monitoring integration the seller will use for the launch (this determines alerting and telemetry ingestion)
Operational Alerts, Ownership & SLAs
- Enter the escalation owner role or team name for temperature/quality alerts (exact role string used in the buyer/seller directory — Default: operations)
- SLA for alert acknowledgement in minutes (how long before the named owner must acknowledge an alert). Default: 30
- Enable automated supply-exception notifications to the buyer (e.g., missed fill, short shipment, quality fail)? Default: Yes
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Operational Launch
Execute the initial supply run, coordinate routing and handoffs, and track early KPIs with named owners and escalation paths.
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Success
Monitor fill rates, quality scorecards, shelf-life performance, and maintain a shared channel for issues and enhancement requests.
Success Reviews
- Go-live Health Check (Week 1-4)
- First Measurement Review (Week 4-10)
- Ongoing Operational Review (Monthly for initial quarter, then quarterly)
- Annual Success Review
Issues & Enhancements
- Archive closed incidents and produce a lessons-learned brief for operational teams.
- KPI trend review
- Keep core metrics within the tolerance bands set against the targets recorded in the Trial & Quality Evaluation stage.
- Ensure all critical open issues have a documented remediation plan with target close dates.
- Maintain a prioritized enhancement backlog and agree which items will be scheduled into the next operational window.
- Close or re-prioritize critical open issues in the shared issues channel and publish updated statuses.
- Initiate a shrink-reduction investigation for any category with a sustained increase in shrink over two reporting periods.
- Document any agreed changes to receiving windows, store procedures, or routing schedules that impact outcomes.
- Annual performance versus targets
- Produce an agreed annual performance summary confirming which targets recorded in the Trial & Quality Evaluation stage were met and which were not.
- Agree a time-bound remediation plan for any unresolved critical gaps with clear success criteria and dates.
- Ensure the shared issues channel backlog is reconciled and all long-lived tickets have next steps or formal closure.
- Publish the annual performance summary tied to the targets recorded in the Trial & Quality Evaluation stage.
- Create and schedule the remediation plan for outstanding critical gaps with dates for progress checkpoints.
- Re-confirm success criteria and owners
- Confirm the deployment and key configuration values are complete and match the launch checklist.
- Identify the top 3 operational blockers and agree short-term remediation steps with target dates.
- Ensure the shared issues channel is provisioned and will be used as the single source of truth for defects and enhancement requests.
- Publish a go-live health summary with remaining open issues and assigned owners for the shared issues channel.
- Create remediation tickets for each critical blocker with target resolution dates.
- Run a configuration re-check for ripening temperature setpoints and labeling rules and document results.
- Present first measurement data
- Establish a clear diagnosis for any metric gaps and confirm the next-step corrective actions.
- Set measurable targets and dates required to meet the acceptance targets recorded in the Trial & Quality Evaluation stage.
- Ensure the shared issues channel backlog is updated with prioritized remediation tickets and estimated resolution dates.
- Run a focused root-cause analysis on the largest contributor to fill rate loss and produce a short remediation plan.
- Adjust ripening schedule or temperature setpoints to improve average delivered shelf-life and record the configuration change.
- Update the quality inspection checklist to capture the defect types seen during the first measurement window.
- Deployment and configuration validation
- Quality scorecard and shrink trend
- Diagnose root causes for gaps
- Open issues and remediation status
- Review quality incidents and traceability events
- Shrink and severe incident review
- Traceability and incident response performance
- Early adoption and operational signals
- Agree corrective actions and timelines
- Open issues and immediate blockers
- Enhancement and improvement backlog
- Outstanding issues and closure plan
- Condense meeting when no changes
- Agree immediate remediation actions