Grocery Distribution
Safety, traceability, and partner coordination across supply networks.
Inside this journey
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Customer Discovery
Clarify the retailer’s margin pressure, target fill-rate and cost improvement goals, decision roles, and trial acceptance criteria.
Discovery Questions
A Quick Check — Tell Us About Your Store
- How would you describe your store today—size, format, and the neighborhood you serve?
- Who are your regular customers and what drives most of their trips to your store?
- Walk me through your typical weekly cadence—how many deliveries do you receive, and which suppliers come most often?
- What recent sales trend or moment made you think “we need a change” in distribution or pricing?
- Which local competitor or chain are you most worried about losing customers to right now?
Are You Losing Customers Without Realizing It?
- When your distributor raised delivered prices this quarter, how did that show up in your business—did you see baskets shrink, fewer transactions, or different items selling?
- How often have delivered prices on benchmark items changed in the last 12 months?
- Which three categories have felt the most margin pressure (e.g., dairy, snacks, canned goods, frozen, deli)?
- Can you point to a specific promotion across the street or competitor pricing that you feel you couldn’t match? Tell me what happened and why it mattered.
- On a scale from 1–5, how urgent is resolving this margin pressure for you?
- If we were to uncover a one- to two-point margin improvement, how would that impact your daily decisions or hiring/staffing plans?
Where Inventory Quietly Fails You
- How often do you experience out-of-stock on items your customers expect to find?
- Which fulfillment problem frustrates you most—missed items on deliveries, late trucks, damaged product, or inconsistent cold chain?
- How do you currently measure fill rate for your top items, and what typical fill-rate percentage are you seeing?
- Tell me about the last time a stockout cost you a sale—what item, how many customers were affected, and what did you do?
- Which 5–10 SKUs would you call “sales-critical” that can’t be out of stock for a day?
- Would you be open to testing fill-rate improvement on a benchmark set of items during a pilot?
Who Holds the Keys in This Decision?
- Who signs the final contracts and makes the ultimate yes/no decision about changing distributors?
- Who evaluates day-to-day trial performance and who will speak to the rep weekly during a pilot?
- What prior pilots or vendor tests have you run and what outcome or behavior led you to adopt or reject those partners?
- What are the non-negotiables from your decision-maker’s perspective (e.g., fill-rate target, delivered cost parity, promotional support, no surprise fees)?
- How quickly does the decision-maker expect results before making a commitment (timeline in weeks)?
- If the head buyer recommends adoption but the owner is hesitant, what typically persuades the owner to change suppliers?
What Would Make You Say Yes to a New Distributor?
- Would a 60‑day trial focused on 50 benchmark SKUs with weekly planogram and promo actions feel like a fair test to you?
- What minimum fill-rate improvement or absolute fill-rate would you need to see on benchmark items to consider switching?
- What delivered cost delta (per basket or per unit) would make the trial a clear win for you?
- How important is active promotional support (ad circulars, temporary price cuts, POS) from the distributor in your decision?
- Describe the kind of rep engagement during a trial that would feel valuable—frequency, actions, and examples of helpful recommendations.
- Are there specific acceptance criteria (e.g., KPI thresholds, data reports, owner sign-off) you want included in the trial agreement?
Can Operations Support a Smooth Switch?
- If we asked you to map your top-selling aisles and cold-chain needs, do you have someone who can do that quickly?
- What are your refrigeration and cold-storage standards for deliveries (e.g., target temps, handling windows)?
- How do you prefer to receive orders and confirmations—phone, email, EDI/API, or portal—and do you currently integrate with supplier systems?
- Who handles receiving and quality checks at the store, and how much time can they allocate to a pilot (minutes per delivery)?
- Are there route or delivery cadence constraints we must respect (delivery windows, loading dock limits, no-night deliveries)?
- Which sample SKUs would you want delivered first to validate cold chain and quality before a full pilot?
If Everything Went Right — What Would Success Look Like?
- Imagine 60 days from now sales and margin are better—what concrete changes would you point to in the store’s daily life?
- Which metric would give you the most confidence that the relationship is working—improved margin %, transactions, fill-rate, or something else?
- How would a reliable distributor change how you staff, promote, or plan assortments over the next 6 months?
- What would a 1–2 point margin improvement enable you to do that you can’t do today?
- On an emotional level, what would winning this trial mean to you and your team?
What Could Stop a Trial From Working?
- What’s the single most likely reason a distributor pilot would fail for you—service, price, product quality, or internal resistance?
- Have you ever had to roll back a supplier change? What triggered the rollback and how was it handled?
- What escalation path or governance would make you comfortable raising issues quickly during a trial (contact points, SLAs for fixes)?
- How transparent do you need fee and handling detail to be before you’ll sign on—line-item visibility, monthly summary, or full invoice audit?
- If a quality or fill-rate issue occurs during the pilot, what immediate corrective steps would you expect?
- Would you want a written rollback plan included in the trial agreement in case expectations aren’t met?
Next Steps — How Do We Start?
- If we could commit to a clear fill-rate SLA and delivered-cost comparison within two weeks, would you be willing to start a pilot in the next 30 days?
- Who should be on the kick-off call and who will be the store’s trial owner (name, role, best contact)?
- What documentation or data would we need from you to scope the pilot (POS sales for benchmarks, current supplier invoices, planogram photos)?
- What would be the most convenient day/time for a 30‑minute scoping visit to walk the store and identify the 50 benchmark SKUs?
- Are there any contractual or approval constraints we should know about before drafting a trial agreement?
- Any final concerns or conditions you want captured up front so a 60‑day trial gives you the confidence to decide?
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Solution Experience
Use the store’s real assortment and sales context to demonstrate how category management, private-label shifts, and promotional support restore margin and traffic.
Experience Meetings
- Data Alignment & Pre‑Work (Solution Experience Prep)
- In‑Store Category Diagnostic (Walkthrough)
- Live Assortment Simulation & Planogram Proof
- Pilot Trial Design & Acceptance Criteria
- Experience Validation & Decision Checkpoint (Pre‑Pilot Signoff)
- Sign off on a written pilot scope, timeline, and the list of benchmark SKUs.
- Customer to confirm the final 50 benchmark SKUs and any restricted SKUs (local/contractual) within 48 hours.
- Reconfirm Current/Future Sentences (diagnosis checkpoint)
- Prove numerically that the proposed plan achieves the defined future‑state outcomes (margin and traffic improvements).
- Have the buyer explicitly validate each core claim tying a change to the problem it solves.
- Identify any operational blockers and agree mitigation steps before the pilot.
- Obtain agreement on the set of planogram and promotional moves to be included in the trial.
- Seller to deliver the full simulation report (assumptions, model, outputs) and planogram PDFs within 48 hours.
- Customer to review the simulation report and flag any data mismatches within 3 business days.
- Seller to document operational mitigations for identified risks (fill‑rate, cold chain) and propose SLA language for the pilot.
- Both parties to create and confirm access to the shared reporting dashboard and data feeds before kickoff.
- Review Proof Points from Simulation
- Introductions & Objectives
- Agree the KPI definitions, measurement methods, and weekly reporting format.
- Assign and document owners for each operational responsibility and escalation path.
- Establish explicit acceptance thresholds and rollback steps to reduce switching risk.
- Seller to draft and circulate the Pilot Statement of Work (scope, KPIs, SLAs, responsibilities) for signature.
- Customer to confirm pilot start date and availability for initial planogram execution window.
- One‑line Recap: Current / Consequence / Future
- Customer explicitly confirms the experience proved the future state and agrees to proceed to the 60‑day pilot.
- All operational mitigations and escalation paths are accepted and owners assigned.
- Formal pilot kickoff date and first‑week planogram/delivery actions are scheduled.
- Both parties to sign the Pilot SOW and confirm kickoff logistics (date, receiving hours, rep visit schedule).
- Seller to set up the weekly pilot dashboard and invite stakeholders to recurring check‑ins.
- Seller and customer to run a pre‑pilot ops dry run (sample delivery and shelf placement) within the week before kickoff.
- Have a validated single‑sentence current‑state statement signed off by the customer.
- Agree quantified consequence values that make the problem urgent and measurable.
- Define a single‑sentence future state outcome that the experience must prove.
- Obtain the exact datasets and deadlines required to run the live assortment simulation.
- Set expectations for what validation looks like during the live experience.
- Customer to deliver 12 months POS by SKU, current invoice costs, and current price list in agreed format within 5 business days.
- Seller to produce the one‑sentence current state, consequence numbers, and a proposed one‑sentence future state for final customer signoff.
- Seller to prepare the simulation spec (data fields, modeling assumptions, and sample outputs) to run in the Live Assortment Simulation meeting.
- Reiterate Current State & Consequence
- Validate the root causes observed on the shelf against POS data and the current‑state statement.
- Identify and document a prioritized set of private‑label and SKU swap candidates with estimated margin impact.
- Agree the 50 benchmark SKUs for the upcoming trial and confirm which categories will receive planogram changes.
- Surface operational constraints or cold‑chain issues that could affect execution.
- Seller to capture shelf photos, planogram snapshots, and backroom notes and upload to the shared workspace.
- Seller to produce a short list of 8–12 private‑label swap recommendations with estimated margin deltas.
- Baseline vs Proposed Assortment Simulation
- Review Key Proofs & Simulated Outcomes
- One‑sentence Current State Confirmation
- Guided Shelf & Backstock Walk
- Define Scope & Timeline
- Operational Readiness Check
- Quantify Consequence
- Planogram Change Walkthrough (shelf‑level proof)
- POS vs Shelf Alignment
- KPIs, Measurements & Reporting Cadence
- Roles, Responsibilities & Governance
- Private‑Label & SKU Swap Opportunities
- Risk & Contingency Confirmation
- Define Future State (one sentence)
- Promotional Support Simulation
- SLA & Commercial Transparency
- Operational Feasibility & Risk Check
- Required Dataset & Pre‑work Checklist
- Initial Promotional Plays
- Final Signoff & Next Steps
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Solution Scope
Define the catalog coverage, service levels (fill-rate SLAs, cold-chain standards), trial length, responsibilities, and measurable acceptance criteria.
Scope Configuration
- Multi-temperature route delivery to store
- Pick-and-pack order fulfillment per store order
- In-store shelf stocking and restocking service
- Planogram installation and shelf-tag updates
- Promotional display and POS installation
- Private-label SKU replacement and relabeling
- Express emergency replenishment delivery (24-hr)
- Consolidated manufacturer cross-docking and invoicing
- Temperature-controlled pallet delivery with data logger
- On-delivery quality rejection and removal service
- Returns processing and crediting for expired items
- Invoice consolidation and single monthly billing
- EDI/CSV order intake and automated pick confirmations
- Seasonal assortment rotation and SKU swaps
Scope Questions
Multi-temperature route delivery to store
- Which temperature zones do you require on a regular delivery route?
- How many deliveries per week do you expect for this store/location?
- What is the typical delivery volume per visit (pallets / cases)?
- Do you require appointment windows, liftgate, or dock unloading?
- What delivery time windows are acceptable? If multiple, list preferred days/times.
- What on-time delivery SLA do you require for scheduled routes?
Pick-and-pack order fulfillment per store order
- Do you place orders per store or consolidated across multiple stores?
- What is the average number of SKUs and line items in a typical order?
- What is your desired daily cutoff time for same-day/next-route fulfillment?
- Do you require special packing materials or segregation (e.g., allergy-safe, temperature-segregated bags)?
- Are there minimum or maximum order quantities or minimum order value requirements we should enforce?
- Describe any special fulfillment rules (e.g., first-expire-first-out, lot tracking, split deliveries).
In-store shelf stocking and restocking service
- Do you want full-service shelf stocking or only backroom restocking?
- How often should stores be restocked by our team?
- Are planogram adherence and facing counts required as part of stocking?
- Will our staff be allowed to handle pricing/shelf-tag updates during stocking visits?
- Do you require proof-of-visit and photographic verification after stocking?
- Are there liability, security, or credential requirements for in-store staff (e.g., background checks, insurance)?
Planogram installation and shelf-tag updates
- Is this a new planogram installation or an update to an existing one?
- Who will approve the planogram prior to installation?
- Do you require on-site measurements and fixture verification before building the planogram?
- Should shelf-tag printing and installation be included in the service?
- How frequently do you anticipate planogram/tag updates (e.g., seasonal, monthly, quarterly)?
- Do you want digital mockups or paper layouts for pre-approval?
Promotional display and POS installation
- What types of promotional displays do you plan to run (endcap, pallet display, counter, shelf talker)?
- Who supplies POS materials for promotions (retailer, seller, manufacturer)?
- What lead time is required for display setup prior to promotion start?
- Do you require installation, pickup after promotion, or both?
- Should promotional pricing be verified and updated on shelf tags and registers as part of the install?
- Do you want performance tracking for promotional displays (e.g., scan data, uplift estimates)?
Private-label SKU replacement and relabeling
- Which categories are you targeting for private-label replacement?
- How many SKUs do you anticipate switching to private label initially?
- Do you require relabeling, repacking, or co-packing services on arrival?
- Will private-label items require new barcodes/PLUs and POS mapping?
- What acceptance criteria do you need for private-label quality (pack integrity, taste test, shelf life)?
- Are private-label credentials or declarations required (e.g., organic, non-GMO)?
Express emergency replenishment delivery (24-hr)
- Do you require a guaranteed 24-hour emergency replenishment option?
- What hours should emergency replenishment cover (business hours only, 24/7, nights)?
- What premium or surcharge threshold is acceptable for emergency service?
- Which SKUs are eligible for emergency replenishment (all SKUs, designated critical list)?
- What is the maximum allowed lead time for an emergency request to be fulfilled?
- What confirmation and proof-of-delivery do you require for emergency replenishments?
Consolidated manufacturer cross-docking and invoicing
- Do you want manufacturer shipments cross-docked and consolidated into our deliveries?
- Do you require consolidated invoicing that replaces multiple manufacturer bills?
- Which manufacturers or supplier relationships must be included in cross-docking?
- Do you require EDI or document transfers from manufacturers as part of cross-dock?
- Are there special pricing or fee transparency requirements for cross-docked items?
- How should returns or disputes for cross-docked items be handled and credited?
Temperature-controlled pallet delivery with data logger
- Do you require a temperature data logger to be attached to pallets on delivery?
- What temperature thresholds should trigger rejection or notification?
- How do you want logger data delivered (PDF report, CSV, portal access)?
- What acceptance criteria apply based on logger data (immediate rejection, quality check, accept with note)?
- Are special pallet handling or packaging requirements needed to maintain temperature integrity?
- Who is responsible for retaining logger data and for how long?
On-delivery quality rejection and removal service
- Which reasons will qualify a shipment for on-delivery rejection (temperature, damage, spoilage)?
- Do you require immediate removal of rejected items from premises?
- What evidence is required for a valid rejection (photos, logger data, QA printout)?
- What is the expected timeline for crediting or replacing rejected items?
- Who signs PODs and who is the final decision-maker for accepting or rejecting delivery?
- Any special protocols for perishable or high-value items on delivery?
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Mutual Commit
Agree commercial terms, fee transparency, trial governance, escalation paths, and decision timing for post-trial adoption.
Agreement Modules
- Statement of Work (SOW)
- Commercial Terms & Pricing Schedule
- Fee Transparency & Billing Addendum
- Trial Governance Agreement
- Service Level Agreement (SLA) — Fill Rate & Cold Chain
- Acceptance Criteria & KPI Sign-off
- Escalation & Dispute Resolution Path
- Data Sharing & Reporting Authorization
- Order & Integration Access Authorization
- Payment Terms & Deposit Authorization
- Insurance, Liability & Indemnity Addendum
- Change Order & Scope Management
- Point-of-Contact & Governance RACI
- Termination & Rollback Plan
- Post-Trial Decision Timeline & Renewal Option
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Deployment
Operationalize rollout with readiness checks, pilot execution, and outcome validation.
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Pre-Deployment Readiness
Confirm catalog mapping, order/integration access, route cadence, cold-chain checks, sample SKUs, and owner responsibilities before the pilot.
Readiness Checklist
Tell Us About Your Store — In One Line
- In one sentence, how would you describe your store (size, neighborhood, typical customer, and vibe)?
- How many total SKUs do you actively sell today?
- Which of these best describes your ownership/decision structure for purchasing?
- Who is the day-to-day point person we should coordinate with for a trial and integration?
- How would you describe your most loyal customer segments (price-sensitive, brand-loyal, convenience-driven, specialty shoppers, ethnic communities, other)?
When Prices Bite: Where It Really Hurts
- If the recent delivered-price increases were a single problem that threatens your store's future, what would you say it is?
- Which categories have seen the most consistent delivered-price increases over the last two quarters?
- Approximately how many margin percentage points have you lost on your core basket over the past 6 months?
- How are customers reacting to price increases—are they trading down, shopping the competitor, buying fewer items, or voicing complaints?
- How urgent is reversing margin pressure on a scale from 'strategic' to 'emergency' for you right now?
- Tell us about a recent moment when a price increase felt like it crossed a line — what happened and how did it feel?
Are Out‑of‑Stocks Quietly Bleeding You?
- If every out-of-stock on a top item cost you one lost repeat customer per month, can you picture the impact—what does that look like?
- Which specific SKUs or subcategories typically run out first?
- Do you currently track fill-rate on a formal list of benchmark items (e.g., 50 items)?
- What minimum fill-rate on those benchmark items would make you feel a distributor is reliable?
- How do your staff typically respond when an item is out—substitution, customer call, rain check, lose the sale? Please describe the usual flow.
- How long have stockout patterns been an issue in your store?
Beyond Price: What Would Make You Switch Tomorrow?
- Imagine a distributor matched your best prices and solved three persistent headaches—what three fixes would make you switch immediately?
- Select up to three priorities that matter most when considering a new distributor.
- Which types of promotional activity most reliably drive traffic for you?
- How do you currently evaluate a sales rep's effectiveness—what signals tell you they're adding real value?
- Have you attempted a supplier switch in the past 24 months? If yes, what stopped it from succeeding?
- Emotionally, what would a successful new distribution partner give you back—time, peace of mind, better margins, happier customers, or something else?
The 60‑Day Trial — What Would Make It Unambiguously Successful?
- If the trial could only prove two things in 60 days to make the decision obvious, which two would you choose?
- What pass/fail fill-rate percentage on the 50 benchmark items would you require at trial end?
- What minimum average delivered-cost improvement (including any handling fees) on the benchmark set would make switching financially sensible?
- Which acceptance criteria must be auditable and documented (e.g., daily fill logs, invoicing detail, planogram activity, customer traffic uplift)?
- Who signs the final acceptance decision after the trial (name/role)?
- If trial metrics are borderline, what governance steps would you want to see before deciding (e.g., extension, corrective plan, financial holdbacks)?
Backroom Reality — Can Your Systems and Team Support a Change?
- If integration and receiving became one more morning task, what part of your operation would be most stressed or likely to fail?
- Which ordering or POS system does your store use?
- Do you currently support EDI/API order exchange, file upload, or only phone/fax/email orders?
- How many staff are typically available to receive and put away deliveries on a given route day?
- What receiving window and route cadence would you prefer (days of week, morning/afternoon, weekly/biweekly)?
- Do you have documented cold-chain handling rules or vendor requirements we must meet?
Quality, Cold‑Chain, and Sample Checks — Non‑Negotiables
- If one refrigeration failure could cost you a major supplier relationship, how cautious should we be about temperature controls?
- What temperature ranges do you require for refrigerated and frozen deliveries (specify if you have different rules per category)?
- Which sample SKUs would you insist we deliver and quality-check before the pilot begins?
- Have you experienced recent quality claims or cold-chain breaks with current suppliers? If yes, how were they handled?
- How do you want to handle quality returns, credits, and disputed invoices during the pilot?
Trust, Fees, and Communication — What Builds Confidence?
- Would you prefer full fee transparency on day one even if it complicates the quote, or a simplified price that’s easier to read but may hide fees until later?
- Which invoicing items cause you the most concern today?
- How frequently would you like a rep to review trial performance with you (and in what format)?
- What level of documentation do you need to trust delivered-cost comparisons (e.g., invoice-by-invoice, SKU-level cost sheets, aggregated spreadsheets)?
- Describe an example when a supplier’s billing or communication eroded your trust—what would have fixed it?
Decision Rhythm: Timeline, Sign‑Offs, and Exit Routes
- If the pilot ends tomorrow, what decision timeline would you expect for a final yes/no?
- Who must sign off for a long-term switch (role names and any required approvals)?
- Which trial outcomes would be absolute deal-breakers and require immediate rollback?
- What rollback steps or contingency plans would you require documented before starting the pilot?
- How comfortable are you with a phased category transition vs. a full takeover after trial success?
Final Check — Fears, Hopes, and the Small Things That Matter
- On a scale that captures feeling rather than numbers, where are you right now about switching suppliers—'desperate', 'very motivated', 'curious', or 'hesitant'?
- What single fear would keep you up at night during a 60‑day pilot?
- If this partnership worked as you hoped, what would your store look like and feel like six months after adoption?
- What small, practical support would make you feel least anxious during the first two weeks of the pilot?
- Is there anything else we haven’t asked that you think would make a distributor stand out to you during discovery?
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Trial Execution (60 days)
Run the 60-day pilot: measure fill rates on 50 benchmark items, compare delivered costs, and implement weekly planogram/promotional actions and adjustments.
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Validation & Acceptance
Analyze pilot results against agreed KPIs (fill-rate, delivered cost delta, rep recommendations) and document the store owner’s decision and any rollback steps.
Validation Checklist
Getting to Know Your Store
- Tell me briefly about your store(s): format, typical weekly traffic, and any neighborhood or customer traits you think matter.
- Which statement best describes your ownership/operations model?
- What temperature spans do you currently manage in-house or via suppliers (check all that apply)?
- Who currently places orders and manages supplier relationships day-to-day?
- How would you describe your primary shopper: price-driven, brand-loyal, convenience-focused, specialty/ethnic, or other?
- What's one recent example of something you changed in the store (assortment, pricing, promotion) that felt successful or failed—what happened?
Are You Watching Customers Walk Away?
- Have you noticed customers choosing the big chain across the street because of price or promotions in the last 3–6 months? Describe what you’ve seen.
- How quickly did the vendor’s recent price increases start to affect sales—immediate, within weeks, months, or not yet obvious?
- Which product groups feel most exposed to competitor promotions or margin pressure right now?
- When you lose a sale to the competitor, what do you think is the main reason—price, selection, promotion, convenience, or staff recommendation?
- Tell me about how losing those customers feels for you and your team—worry, frustration, urgent, or manageable?
- Can you share one concrete example (product, date range, what changed) where a competitor promotion shifted traffic away from you?
Where Do Prices and Margins Actually Leak?
- If you had to pick one part of your purchasing cost that surprises or frustrates you most right now, what is it?
- How do you currently calculate whether a delivered cost from a distributor is better or worse than buying directly from a manufacturer?
- Which of these fee types have you seen on recent invoices and how often do they appear?
- To what extent have you explored private-label or lower-cost alternatives to protect margin?
- Where do you believe category management or planogram advice could realistically increase margin or sales in your store?
- Describe a recent pricing or assortment decision you regret—what information was missing when you made it?
What Does Out-of-Stock Cost You—Really?
- How often do you experience stock-outs on core items week-to-week, and which cadence feels most accurate?
- Can you estimate the percentage of customer complaints or lost transactions that you attribute directly to items being out of stock?
- Which 10–20 SKUs do you consider ‘mission-critical’—if those are out, customers leave. Please list or describe their categories.
- When stock-outs happen, which of these responses do you rely on most?
- What fill-rate would feel acceptable for you across benchmark items during a trial (e.g., 90%, 95%) and why?
- Tell me about a time when a supplier met fill expectations—what did they do differently that mattered?
What Would Winning Week Look Like?
- If you could wave a wand and change one operational or commercial thing about your distributor relationships, what would it be?
- What combination of cost savings, margin improvement, and fill-rate would make a new distributor a clear yes for you?
- How important is weekly in-store support and category coaching from a rep compared to pure price savings?
- What would customer reaction look like if you improved margin by 1–2 points and matched competitor promotions more often?
- Describe how you’d measure ‘success’ at the end of a 60-day trial—what specific data, anecdotes, or thresholds would you need?
What's Stopping You from Switching?
- What keeps you awake at night about the idea of moving to a new distributor—loss of service, cold-chain risk, system integration, or something else?
- Have you ever run a trial with another supplier before? If yes, what failed or succeeded and why?
- How quickly would you need to be able to rollback to previous suppliers if a trial under-delivered, and what would your rollback triggers be?
- Which operational guarantees would make you comfortable: cold-chain SOPs, sample QA checks, dedicated route windows, or rep escalation paths?
- Tell me about any trust gaps you currently have with suppliers—pricing transparency, missed promises, or communication breakdowns—and how they affect decisions.
Tell Me About Decision-Making and Trial Criteria
- Who will be involved in the decision to adopt a new distributor after the trial—roles, titles, and who holds final sign-off?
- What specific KPIs must the trial meet for you to say yes (e.g., fill-rate on 50 benchmarks, delivered cost delta, successful planogram changes)? Please list thresholds.
- Which data format or evidence do you trust most when evaluating a trial: invoice-level cost comparison, SKU-level fill-rate logs, POS sales lift, or store manager testimony?
- How will decisions be timed—do you need a decision immediately after 60 days, or is there a governance/approval window?
- If the trial shows mixed results, what compromise outcomes would you consider (phased adoption, category-by-category, extended trial)?
- What would constitute an unacceptable outcome that would require immediate termination and rollback?
Quick Operational Readiness Snapshot
- Do you currently use an ordering platform or EDI—what system and who has admin access?
- Which of these integration items would you be able to provide quickly: current SKU list, POS sales data, backroom layout, receiving hours?
- What samples or SKUs could you make available for pre-flight checks (cold-chain inspection, taste/quality)?
- How many receiving days per week and what time windows does your store actually accept deliveries?
- Who in your team would be the operational owner during a pilot (receiving lead, manager, buyer)? Please name role and contact preference.
- Are there seasonal spikes or upcoming events (holidays, local festivals) during the next 60–90 days we should plan around?
Commitment & Next Steps: If We Move Forward
- If a pilot addressed your top 2 concerns (price transparency and fill-rate), how willing would you be to schedule a 60-day test?
- What start window works best for you—immediately, in 2 weeks, in a month, or later? Please select and explain any constraints.
- What would make you say yes on day 1 of the pilot—list 3 non-negotiables (e.g., named rep, invoice transparency, fill guarantees).
- Who else would you like to include in the kickoff call or pilot governance (GM, buyer, receiving lead)?
- How would you prefer weekly pilot updates: short calls, SMS summary, dashboard access, or email with attachments?
- Finally, what is one thing we could promise that would immediately reduce your hesitation about trying a new distribution partner?
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Success
Confirm achieved outcomes, transition to steady-state operations, and maintain a shared channel for issues, enhancements, and continuous category optimization.
Success Reviews
- Success Confirmation Review
- Operations Handoff & Steady-State Readiness
- Continuous Category Optimization Cadence
- Governance, Communication & Escalation Setup
- Celebrate Success, Advocacy & Expansion Planning
Issues & Enhancements
- Agree decision rules that convert test wins into operational changes without re-opening pilot disputes.
- Success Highlights & Data Summary
- Record and publish the store owner's formal acceptance or rejection with timestamp and signature or written confirmation.
- If accepted, schedule the Operations Handoff meeting and set a go-live date for steady-state operations.
- If not accepted, list required fixes with owners and deadlines and schedule a remediation checkpoint.
- Readiness Checklist Review
- Validate operational readiness against a complete handoff checklist.
- Assign clear owners and contact points for every operational function.
- Agree monitoring, reporting, and first-week support obligations to prevent service degradation at launch.
- Grant and verify system access for store ordering and dashboard views and confirm credentials with recipients.
- Publish the SLA dashboard with initial baseline data and set alert notifications to owners.
- Deliver training materials and schedule onsite or virtual training sessions for receiving staff.
- Baseline Recap and Future-state Target
- Establish a repeatable optimization cadence with clear agendas and owners.
- Create a prioritized test backlog with explicit hypotheses and measurement plans.
- Agree commercial follow-up actions and owners for contract or scope changes.
- Publish the recurring meeting schedule and standard agendas in the shared channel.
- Create the initial 12-week test backlog with owners and expected metrics for each experiment.
- Build and share the reporting template and ensure analytics access for all owners.
- Shared Channel & Notification Rules
- Create a living governance document that all parties accept for communications and escalations.
- Agree transparent billing and price-change notification practices to avoid surprise fees.
- Define clear SLA breach responses and owners to minimize service disruption.
- Create the CustomerNode shared channel, add confirmed participants, and post the communication norms.
- Publish the escalation matrix and SLA breach playbook with named contacts and response times.
- Schedule a monthly billing reconciliation checkpoint and provide the first month's delivered-cost audit to the buyer.
- Capture a usable success narrative and obtain explicit permission for testimonial/reference use.
- Identify and prioritize expansion targets with a clear next-step plan.
- Produce a one-page success summary and share it with the store owner for approval.
- Request and store signed permission for testimonials and reference calls.
- Prepare an expansion proposal for prioritized stores and schedule a commercial review meeting.
- Welcome & Objectives
- Obtain explicit acceptance or documented rejection of pilot outcomes from the store owner.
- Ensure the business impact is quantified and clearly tied to the store's original problem statement.
- Agree on immediate next-step path: steady-state launch schedule or documented remediation/rollback plan.
- Customer Testimonial & Reference Request
- One-sentence Current State
- Escalation Matrix & SLA Breach Handling
- Review Cadence & Meeting Flow
- SLA & Monitoring Setup
- Expansion Opportunity Review
- Fee Transparency & Billing Process
- Test Backlog & Experiment Design
- Quantified Consequence Recap
- Roles, Owners & Escalation Points
- Training & First-week Support Plan
- Claims, Credits & Dispute Resolution
- Pilot KPI Review
- Case Study Artifacts & Approvals
- Success Metrics & Reporting Template
- Validation & Store Owner Confirmation
- Risk & Contingency Procedures
- Decision Rules & Rollout Criteria
- Operational Contact List & Backup Plan
- Commercial Next Steps
- Decision & Immediate Next Steps
- Finalize Go-Live Timeline
- Owner Assignments
- Closing & Recognition