Industrial & Manufacturing Automotive Fleet & Commercial Vehicles

Fleet Sales

High-stakes purchases and complex multi-party buying decisions across consumer and commercial segments.

Holman Enterprises Mike Albert Fleet Enterprise Fleet ARI
Inside this journey
  1. Customer Discovery

    Align on fleet goals, TCO drivers, maintenance pain points, multi-state admin burdens, EV readiness, and decision roles.

    Discovery Questions

    Quick Snapshot: Who Are We Talking About?

    • Tell me briefly about your fleet — size, vehicle mix (sedans, trucks, specialty), and the primary business mission they support.
    • Which of these best describes your fleet's core function? Options: Sales/Outside reps, Field service/Technicians, Last-mile delivery, Executive/Transport, Mixed-use, Other
    • Who currently owns day-to-day fleet operations in your organization? Options: Fleet Manager, VP of Operations, Procurement, Facilities/Operations, Third-party vendor, Other
    • How confident are you in the accuracy and completeness of your fleet data (inventory, miles, costs)? Options: Very confident, Mostly accurate, Patchy / needs work, Not confident
    • Is there anything unique about your vehicles or operating environment that we should know up front (e.g., severe duty cycles, rural operations, specialty equipment)?

    Are You Paying for Problems You Don't Even See?

    • What recurring or hidden costs do you suspect are inflating your fleet's total cost of ownership today?
    • Which of these cost categories are creating the most pressure on your budget right now? Options: Fuel, Maintenance & downtime, Financing/interest, Depreciation / poor residuals, Administrative overhead, Insurance/liability
    • How do you currently calculate TCO — what tools, cadence, and owners are involved?
    • Which data sources feel most unreliable when you try to benchmark your TCO (e.g., maintenance invoices, mileage, utilization)? Options: Maintenance records, Telematics/mileage, Fuel data, Depreciation estimates, Vehicle utilization reports, Vendor invoices
    • If you could reduce one TCO line by 15–25% in the next 12 months, which would it be and why?

    When Maintenance Becomes Mission-Critical

    • How often does maintenance-related downtime translate into missed revenue, failed SLAs, or overtime costs? Options: Daily, Weekly, Monthly, Rarely, Not sure
    • Walk me through your maintenance workflow from issue identification to repair—who is involved, and what are typical turnaround times?
    • Where do you see the biggest friction in your maintenance process? Options: Scheduling & appointments, Parts availability, Quality of repairs, Warranty handling, Vendor communications, Internal approvals
    • How do you identify and escalate repeat failures or chronic vehicle issues? Give an example if possible.
    • What would a 20% improvement in uptime mean for your operations in measurable terms?

    Is Paperwork Eating Your Day?

    • How much time, money, or risk do multi-state registration, title work, and compliance actually add to your operations?
    • Which administrative tasks consume the most team hours or create the most errors? Options: Registrations & renewals, Titling, Insurance paperwork, Violation management, Permit/credentials, Vendor invoicing
    • Do you handle these tasks internally, via a local vendor, or with a centralized service? Options: Fully internal, Local vendors, Third-party centralized provider, Hybrid
    • How often do administrative errors lead to fines, service interruptions, or insurance issues? Options: Regularly, Occasionally, Rarely, Unknown
    • Share a recent example where administrative complexity created operational impact and how long it took to resolve.
    • Are your registration/title/compliance processes standardized across states or fragmented regionally? Options: Single centralized process, Regional processes, Highly fragmented, In transition

    Are You Ready to Plug Into Electric?

    • If you had to electrify 30% of your fleet in three years, what specific operational or financial concerns would keep you up at night?
    • Roughly what percentage of your fleet could be electrified today based on duty cycles and range requirements? Options: 0–10%, 10–30%, 30–50%, 50%+, Unsure
    • What are the top barriers you see to EV adoption for your fleet? Options: Upfront vehicle cost, Charging infrastructure, Range anxiety on routes, Maintenance knowledge, Incentive uncertainty, Residual/remarketing concerns
    • Have you run any EV cost models or pilots? If so, what assumptions and results stood out?
    • Who in your organization owns EV strategy and what is the target decision timeline? Options: Operations, Procurement, Sustainability/ESG, Facilities, CFO/Finance, Other
    • What would a successful EV pilot need to prove to justify scaling across the fleet?

    Who's Holding the Keys?

    • Who would have to say 'yes' before you could change procurement, financing, or the operational model for your fleet? Options: Fleet Manager, VP Operations, Procurement, CFO, Legal, Board/Executive Team, Other
    • Describe the typical dynamics between operations, finance, and procurement — where do they align and where do they push back?
    • What procurement thresholds trigger CFO or executive-level review (dollar amounts, contract length, scope)? Options: <$250k, $250k–$1M, $1M–$5M, >$5M, Depends on contract terms
    • How long does a typical procurement cycle run from RFP to award for fleet services? Options: <30 days, 30–90 days, 3–6 months, 6+ months
    • Have you worked with managed fleet providers before? What went well and what caused the relationship to falter?

    What Would Real Relief Look Like?

    • If you could wave a wand, which three measurable outcomes would transform your fleet program in the next 12 months?
    • Select the top three priority outcomes for your organization from this list. Options: Reduce TCO, Cut vehicle downtime, Simplify multi-state admin, EV readiness, Improve remarketing value, Improve driver safety/compliance, Better utilization
    • Which KPIs are you currently tracking and which additional KPIs would you want included in a managed program report?
    • What timeline would you expect to see measurable improvements for high-priority outcomes? Options: 30–60 days, 3 months, 6 months, 12 months
    • How will your organization define success at 6 months and at 12 months? Be specific if possible (dollars saved, minutes of downtime reduced, administrative hours freed).

    Small Steps That Signal Big Change

    • What is one low-risk, high-value pilot we could run together that would quickly prove whether a managed approach is right for you?
    • Which pilot would be easiest to stand up from the list below? Options: Maintenance optimization pilot, Fuel program consolidation, Telematics + utilization study, EV route pilot, Title & registration consolidation, Remarketing consignments
    • What internal data and resources can you commit to a pilot (fleet data extract, staff hours, point people)?
    • Who must be involved on your side to execute a pilot and how much weekly time can they realistically commit?
    • What acceptance criteria would make the pilot a clear win for you?
    • How soon could you start a pilot if the scope and commercial terms were acceptable? Options: Immediately, In 30 days, In 60–90 days, Later this year, Unsure

    Agreement on Next Moves

    • What risk are we overlooking if we decide to delay making changes to your fleet program for another 12 months?
    • From today’s conversation, which three areas require immediate attention? Options: TCO modeling, Maintenance downtime, Administrative consolidation, EV readiness, Procurement/contracting, Remarketing strategy
    • What commercial approvals, governance steps, or budget windows do we need to factor into next steps? Options: Finance sign-off, Procurement RFP, Legal review, Executive sponsorship, Budget cycle constraint
    • Who will be our primary point of contact and a backup on your team for moving this forward?
    • What cadence and format would you prefer for discovery updates and pilot reporting (weekly email, biweekly call, dashboard access)? Options: Weekly email summary, Biweekly status call, Monthly review meeting, Live dashboard access, Combination
    • Are there any contractual, regulatory, or budget constraints we should know about before building a proposal?
  2. Solution Experience

    Translate the customer’s fleet data into concrete outcomes—quantifying expected TCO savings, downtime reduction, and remarketing impact under our managed model.

    Experience Meetings

    • Data Validation & Current-State Confirmation
    • TCO Modeling & Savings Walkthrough (Solution Experience)
    • Downtime & Maintenance Impact Review
    • Remarketing & Residual Value Simulation
    • Outcomes Validation & Mutual Confirmation
    • Document any cohort-specific exceptions and agreed follow-up analysis.
    • Seller to deliver the modeled TCO workbook with documented assumptions and scenario outputs within 3 business days.
    • Customer to validate model assumptions in writing or annotate adjustments within 4 business days.
    • Schedule the Downtime & Ops Impact Review to validate operational implications of the modelled changes.
    • One-Sentence Future State for Operations
    • Customer operations team accepts the projected downtime reductions and understands the operational changes to realize them.
    • Agree on specific KPIs and measurement windows that will be used to validate operational outcomes.
    • Identify and document any operational blockers and owners for mitigation.
    • Seller to provide a playbook mapping current failure modes to managed-service responses and expected MTTR improvements.
    • Customer to supply two representative vehicle repair histories for deeper forensic analysis.
    • Define KPI baseline measurements and the reporting cadence for the Success stage.
    • Current Remarketing Statement
    • Agree on projected residual uplift by vehicle cohort and how that is applied in the TCO model.
    • Customer understands the remarketing process changes required and accepts verification metrics for realized residuals.
    • Introductions & Objectives
    • Seller to deliver cohort-level residual tables and the updated TCO model incorporating agreed residuals.
    • Customer to confirm historical sale data samples for audit and benchmarking.
    • Agree on the governance and timing for residual verification post-sale.
    • One-Sentence Future State Recap
    • Mutual written confirmation of the modeled outcomes and the assumptions that produced them.
    • Agreement on acceptance criteria, KPIs, and the reporting cadence that will validate success post-deployment.
    • Clear decision to proceed to Solution Scope or a documented remediation plan with owners and timelines.
    • Customer to provide formal sign-off on modeled outcomes or list of required changes within 5 business days.
    • Seller to prepare the Solution Scope package (services, SLAs, performance targets) aligned to the confirmed outcomes.
    • If unresolved, create an issues register with owners, deadlines, and escalation path to resolve outstanding assumptions.
    • Customer and seller agree on a single, explicit statement of the current state.
    • Identify and document all data gaps and map ownership for remediation before modeling.
    • Quantify the top-line consequences (monthly/yearly cost & downtime) to create urgency for savings modeling.
    • Customer to deliver corrected/annotated dataset and answers to data queries within 5 business days.
    • Seller to produce a one-page current-state summary including the one-sentence statement and consequence figures.
    • Assign data owner contacts and a timestamped tracker for outstanding data items.
    • Re-state Current State & Consequence
    • Deliver a live, auditable TCO comparison that shows total expected savings (annual and lifecycle).
    • Ensure every savings line is tied to a customer problem and validated by the customer.
    • Agree on which scenario will be included in the commercial proposal and what residual uncertainties remain.
    • Summary of Modeled Outcomes
    • Historical Performance Review
    • Current Downtime Diagnosis
    • Model Structure & Key Levers
    • One-Sentence Current State
    • Assumptions & Risks Review
    • Remarketing Levers & Proof
    • Baseline vs Managed Run — Diagnosis
    • Proof: Managed-Model Workflow
    • Data Walkthrough
    • Proof Points Tied to Customer Problems
    • Acceptance Criteria & KPIs
    • Quantified Downtime Savings
    • Live Residual Simulation
    • Consequence Surface
    • Sensitivity & Risk Cases
    • Scope & Assumptions Alignment
    • Validation & Acceptance
    • Validation of Edge Cases & Exceptions
    • Decision & Next Steps
    • Validation Checkpoints
    • Operational Acceptance Criteria
    • Pre-work for Next Session
    • Confirm Outputs & Next Deliverables
  3. Solution Scope

    Define included services, modules, responsibilities, performance targets, and measurable acceptance criteria for the program.

    Scope Configuration

    • Procure and Deliver Fleet Vehicles
    • Underwrite and Fund Vehicle Leases
    • Provide Purchase Loan Financing
    • Deliver Preventive and Corrective Maintenance
    • Install and Integrate Telematics Hardware
    • Deploy Fleet Management Dashboard
    • Administer Fuel Card and Payment Processing
    • Process Title and Registration Filings
    • Handle Accident Management and Claims Processing
    • Execute End-of-Life Remarketing Sales
    • Perform Reconditioning and Vehicle Prep for Sale
    • Operate Driver Safety and Compliance Programs
    • Administer Insurance Billing and Claims

    Scope Questions

    Procure and Deliver Fleet Vehicles

    • Do you want end-to-end procurement and nationwide delivery managed by us? Options: Yes, No
    • Which vehicle types should be included in procurement? Options: Sedan, SUV, Light Truck, Medium/Heavy Truck, Specialty/Upfit, Other
    • Estimated quantity of vehicles for the initial procurement? Options: 1-9, 10-49, 50-199, 200-999, 1,000+
    • What is your target delivery timeline for the initial order? Options: ASAP (0-30 days), 30-60 days, 60-120 days, 120+ days
    • Do you require staging, upfit, or equipment installation (e.g., racks, lights) prior to delivery? Options: None, Basic upfit, Custom upfit, Staging + upfit services
    • List any specific model, year, trim, or supplier constraints or required certifications:

    Underwrite and Fund Vehicle Leases

    • Do you want lease underwriting and funding included in scope? Options: Yes, No
    • Which lease structures do you prefer? Options: Operating lease, Finance lease, Closed-end lease, Open-end lease
    • What fleet credit profile or funding limit is required for initial approval? Options: Under $250k, $250k-$1M, $1M-$5M, Over $5M
    • Are you expecting any corporate guarantees, special covenants, or reporting requirements tied to funding? Options: No, Yes - financial covenants, Yes - reporting only, Yes - other
    • Do you require multi-state funding/legal support for cross-jurisdiction fleets? Options: No, Yes - limited states, Yes - nationwide
    • Specify desired acceptance criteria for lease funding (e.g., credit approval timeframe, documentation checklist):

    Provide Purchase Loan Financing

    • Do you want purchase (loan) financing offered as an option? Options: Yes, No
    • What loan terms are you targeting (term length and payment cadence)? Options: 24-36 months, 37-48 months, 49-60 months, Custom term
    • Will loans be on-balance sheet or off-balance sheet for your accounting? Options: On-balance sheet, Off-balance sheet, Unsure - need guidance
    • Are there fleet-level credit or debt covenants we should account for in underwriting? Options: No, Yes - please specify
    • Do you require single-payoff or balloon structures, and any prepayment flexibility? Options: Standard amortization, Balloon, Prepayment allowed, Custom
    • Please list acceptance criteria for loan financing (documentation, credit approvals, funding window):

    Deliver Preventive and Corrective Maintenance

    • Do you want us to manage preventive and corrective maintenance for included vehicles? Options: Yes - full-service, Yes - preventive only, No - self-managed
    • What maintenance network coverage is required (national, regional, vendor-specific)? Options: National network, Regional network, Specific vendor partners, Depot-only
    • What SLA or performance targets do you expect for repair turnaround and first-time fix rate? Options: 48-hour avg turnaround, 72-hour avg turnaround, Custom target
    • Do you require OEM-authorized service, warranty management, or specialty vendor coordination? Options: No, OEM-authorized only, Warranty management, Specialty vendor coordination
    • How will work orders be created and approved (fleet portal, API, email, phone)? Options: Portal, API integration, Email, Phone, Other
    • List acceptance criteria for maintenance delivery (e.g., KPI thresholds, invoicing format, inspection reporting):

    Install and Integrate Telematics Hardware

    • Do you want telematics hardware procurement and installation managed by us? Options: Yes - full install, Yes - hardware only, No - customer to install
    • Which telematics data streams are required (GPS, engine diagnostics, driver behavior, EV metrics)? Options: Location/GPS, Engine/OBD-II diagnostics, Driver behavior/score, Fuel/consumption, EV-specific metrics, Other
    • How many vehicles will need hardware installation initially and ongoing per month? Options: 1-9, 10-49, 50-199, 200+
    • Do you require integration with a third-party telematics provider or an internal system via API? Options: No integration needed, Integrate with 3rd-party provider, Integrate with internal system, Both
    • Are there site or vehicle access constraints for installation (after-hours, secure sites, multi-state compliance)? Options: No constraints, After-hours required, Secure site access, Multi-state compliance issues
    • Specify acceptance criteria for telematics rollout (data latency, uptime, GPS accuracy, driver ID matching):

    Deploy Fleet Management Dashboard

    • Do you want our fleet management dashboard deployed and configured for your account? Options: Yes, No
    • Which KPIs and modules must be visible on day one (TCO, utilization, downtime, maintenance spend, remarketing)? Options: TCO, Utilization, Downtime, Maintenance spend, Remarketing performance, Other
    • Which integrations are required for the dashboard (telematics, fuel, maintenance, ERP)? Options: Telematics, Fuel card, Maintenance vendor, ERP/Financials, Other
    • Do you need role-based dashboards and permissioned access for multiple stakeholder groups? Options: Yes, No
    • What reporting cadence and formats do you require (real-time, daily summary, weekly PDF)? Options: Real-time, Daily summary, Weekly report, Monthly executive
    • Describe acceptance criteria for dashboard deployment (data accuracy thresholds, refresh cadence, user training):

    Administer Fuel Card and Payment Processing

    • Do you want fuel card program administration and payment processing included? Options: Yes - full admin, Yes - fuel cards only, No
    • Which fuel controls and restrictions are required (merchant controls, per-vehicle limits, purchase types)? Options: Merchant controls, Per-vehicle limits, Fuel-type restrictions, OD/Non-fuel controls
    • Do you require consolidated invoicing and reconciliation with export to your AP/ERP system? Options: Yes - consolidated invoicing, Yes - ERP export, No
    • Are there preferred fuel network partners or geographic coverage needs? Options: National network, Regional network, Specific vendors, Other
    • What payment terms and settlement frequency do you need (net 30, net 45, daily settlement)? Options: Net 15, Net 30, Net 45, Other
    • State acceptance criteria for fuel program (transaction matching accuracy, dispute resolution SLA, reporting fields):

    Process Title and Registration Filings

    • Should we manage title, registration, and multi-state compliance filings for the fleet? Options: Yes - full service, Yes - registration only, No
    • How many states/jurisdictions must be covered at launch? Options: 1, 2-5, 6-20, 21+ (multi-state)
    • Do vehicles have special registration needs (commercial plates, apportioned registration, HVUT, IRP)? Options: No, Commercial plates, Apportioned/IRP, Other
    • Will you provide required documentation electronically, or do we need to collect originals? Options: Electronic documents available, Originals required, Mixed - specify per state
    • What turnaround times are required for registration and title processing? Options: Standard (state timelines), Expedited, Custom SLA
    • List acceptance criteria for filings (e.g., proof of registration delivered, electronic copies stored, compliance dashboard entries):

    Handle Accident Management and Claims Processing

    • Do you want accident intake, repair coordination, and claims handling managed by us? Options: Yes - full management, Yes - repair coordination only, No
    • What level of insurer interaction is needed (primary claims handling, vendor to insurer handoff, or no insurer involvement)? Options: Primary claims handling, Vendor to insurer handoff, No insurer involvement
    • Do you require 24/7 accident reporting and driver support services? Options: Yes - 24/7, Business hours only, No
    • Are there preferred repair shops, OEM-certified facilities, or rental car arrangements to honor? Options: No preference, Preferred shops listed, OEM-certified required, Rental car included
    • What KPIs and SLAs do you need for claims resolution and repair cycle time? Options: Claim acknowledged within 24 hours, Repair estimate within 48 hours, Repair completed within SLA, Custom
    • Describe acceptance criteria for accident management (claim closure time, cost recovery targets, repair quality checks):

    Execute End-of-Life Remarketing Sales

    • Do you want remarketing and end-of-life sales managed by our team? Options: Yes - full remarketing, Yes - advisory only, No
    • Which disposition channels do you prefer (dealer trade, auction, private sale, wholesale)? Options: Dealer trade, Physical auction, Online auction, Private sale, Wholesale
    • What residual value or return thresholds must be met before vehicles are released to market? Options: Standard market cadence, Minimum residual target, Max hold period, Custom
    • Do you require vehicle history transparency, certified inspections, or buyback guarantees as part of remarketing? Options: Certified inspections, Vehicle history disclosure, Buyback guarantee, None
    • How do you want proceeds, reporting, and reconciliation delivered after sales? Options: Monthly reconciliation, Per-vehicle settlement, Integrated to ERP, Custom
    • List acceptance criteria for remarketing success (e.g., target residuals, sell-through rate, time-to-sale):
  4. Mutual Commit

    Agree commercial terms, SLAs, reporting cadence, governance, and required approvals to confirm readiness to proceed.

    Agreement Modules

    • Commercial Term Sheet
    • Master Services Agreement (MSA)
    • Statement of Work (SOW)
    • Service Level Agreement (SLA)
    • Pricing & Billing Schedule
    • Financing / Lease Agreement
    • Data Processing & Integration Agreement
    • Implementation & Onboarding Plan
    • Governance & Reporting Cadence
    • Approvals & Sign-off Checklist
    • Insurance, Indemnity & Risk Allocation
    • Change Order & Amendment Process
    • Termination & Transition Plan
  5. Deployment

    Plan and execute onboarding, data migrations, telematics and fuel program integrations, maintenance network activation, and account handover with named owners and milestones.

  6. Success

    Validate outcomes against agreed success signals (TCO, downtime, utilization, remarketing), conduct regular reviews, and track issues and enhancements.

    Success Reviews

    • Success Validation Review (Core Outcomes)
    • Operational Performance Review (Downtime & Utilization)
    • Financial TCO & Remarketing Review
    • Continuous Improvement & Enhancements Workshop
    • Executive Business Review (Governance & Strategic Alignment)

    Issues & Enhancements

    • Convert operational pain points into a prioritized backlog aligned to business impact.
    • Identify and close operational issues that drive vehicle downtime.
    • Ensure utilization recommendations are actioned to improve asset productivity.
    • Maintain SLA performance and escalate vendor or process issues when required.
    • Assign owner to top 3 downtime root causes and provide remediation plan within 7 days.
    • Implement agreed utilization changes for pilot group and report results at next meeting.
    • Update SLA exception log and notify affected vendor/account teams.
    • One-line Current Financial State
    • Verify realized TCO against the customer model and explain material variances.
    • Ensure remarketing results are optimized and adjust strategy where residuals are underperforming.
    • Decide any funding or replacement cycle changes required to protect financial outcomes.
    • Deliver an updated TCO model reflecting actuals and recommended adjustments within 10 business days.
    • Re-target remarketing approach for underperforming cohorts and launch revised channel/testing plan.
    • If funding/pricing changes are required, prepare proposal for executive approval.
    • Define clear acceptance criteria and measurement plans for top enhancements.
    • Assign owners and launch pilots to prove improvement before broader rollout.
    • Publish prioritized backlog and agreed acceptance criteria within 3 business days.
    • Workshop Framing & Desired Future State
    • Opening & Confirm Objectives
    • Kick off pilot for the top-priority enhancement with named owner and milestones.
    • Schedule mid-pilot check-in to review early data and iterate.
    • Executive Summary (Current State in One Line)
    • Secure executive confirmation that the program delivers strategic value or agree corrective course.
    • Obtain decisions on renewals, expansions, or required escalations with clear owners.
    • Align on governance cadence and executive reporting requirements going forward.
    • Capture executive decisions and publish a one-page decision log within 2 business days.
    • If approved, create project initiation plan for any expansions and assign executive sponsor.
    • Escalate unresolved high-impact issues to the agreed governance forum with required evidence.
    • Validate each agreed success signal with data and mutual confirmation.
    • Quantify the business consequence of any shortfalls in dollars, hours, or utilization percentage.
    • Agree on specific corrective actions, owners, and deadlines for any gaps.
    • Confirm follow-up cadence and required evidence for the next review.
    • Deliver annotated metric pack (dashboard exports + source files) within 3 business days for customer's audit.
    • Owner to produce a root-cause analysis for any metric missing target with recommended corrective plan.
    • Schedule the follow-up validation checkpoint and assign attendees.
    • Status Snapshot (1-sentence)
    • Current State Baseline (1-sentence)
    • TCO Reconciliation
    • Review Backlog of Issues & Requests
    • Downtime Trend Review
    • Financial Outcomes & TCO Impact
    • Utilization & Right-Sizing Signals
    • Operational Outcomes (Availability, Utilization, Remarketing)
    • Consequence Summary
    • Impact vs Effort Prioritization
    • Remarketing Performance Review
    • Define Acceptance Criteria & Measurement
    • Open Issues & SLA Exceptions
    • Results vs Agreed Success Signals
    • Replacement Cycle & Residual Strategy
    • Risks, Escalations & Mitigations
    • Strategic Opportunities & Ask
    • Funding & Pricing Discussion
    • Proof Artifacts Review
    • Pilot Planning & Owners
    • Quick Wins & Escalations
    • Customer Validation & Reconciliation
    • Decisions & Financial Actions
    • Decisions & Executive Actions
    • Confirm Owners & Next Checkpoint
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