Industrial & Manufacturing Automotive Retail & Consumer Vehicle Sales

New Vehicle Sales

High-stakes purchases and complex multi-party buying decisions across consumer and commercial segments.

Example organizations in this space: AutoNation Penske Automotive Sonic Automotive Hendrick

This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.

Inside this journey
  1. Purchase Qualification

    Confirm timing, budget or lease preference, decision-makers, and trade-in intent before a full planning conversation.

    Qualification Questions

    Purchase Preference & Trade‑in Intent

    • Are you planning to purchase or lease this vehicle? Options: Purchase (buy), Lease, Undecided / weighing options
    • Do you intend to trade in your current vehicle as part of this transaction? Options: Yes — trade-in expected, No — no trade-in, Maybe / undecided, I plan to sell privately

    Decision‑makers & Approvals

    • Who will sign the final agreement and who else will influence the decision?
    • Are there any required approvals or credit conditions that could delay signing? Options: No, none expected, Yes — needs third‑party approval, Yes — credit approval pending, Unsure

    Budget & Target Pricing

    • Do you have a target out‑the‑door budget range for this vehicle? Options: Under $25,000, $25,000–$40,000, $40,001–$60,000, $60,001–$80,000, Above $80,000, Prefer not to say / undecided
    • If you are leaning toward leasing, what monthly payment or lease term would feel right? Options: Prefer purchase, not leasing, Under $300/mo, $300–$500/mo, $500–$700/mo, Flexible / undecided

    Timing & Next Steps

    • When would you ideally like to take delivery or have the vehicle in use? Options: Within 2 weeks, 2–6 weeks, 6–12 weeks, More than 12 weeks, Flexible / no firm date
    • Would you like us to schedule a short planning conversation to confirm options and a trade‑in estimate? Options: Yes — please schedule, Maybe — send more info first, No — not ready yet
  2. Buyer Discovery

    Align on desired vehicle outcomes, daily usage, constraints, and measurable success signals such as total cost of ownership or range requirements.

    Discovery Questions

    Starting Where You Are

    • Tell me about the trigger that brought you to consider a new vehicle today.
    • How soon would you like to complete a purchase or lease? Options: Same day, Within 1–4 weeks, 1–3 months, 3–6 months, 6+ months
    • Who else will be involved in making the final decision? Options: You only, Spouse or partner, Business partner or manager, Fleet administrator, Financial advisor/accountant, Other
    • On a typical day, how many miles do you drive and how many passengers do you regularly carry? Describe in practical terms.
    • Pick one outcome now, buy, lease, or wait, and explain what would make you go that way. Options: Buy, Lease, Wait, Unsure

    How You Use the Vehicle, Day to Day

    • Walk me through the last week of driving, which trips mattered most, and what outcomes you needed from the vehicle.
    • Describe the most frequent cargo or towing needs you expect to use the vehicle for. Options: No cargo/towing, personal use only, Occasional large items, Weekly heavy cargo, Regular towing, Daily work equipment transport, Other
    • Which road types make up most of your driving, and how important are ride comfort and cabin noise to you? Options: Mostly urban stop and go, Mainly highway commuting, Mixed urban and highway, Rural roads and gravel, Regular off-road or work sites
    • If range or refueling opportunities became a constraint during a typical day, how would that change your routine or your work?
    • What single failure in daily utility would make you walk away from a model immediately? Options: Insufficient cargo or passenger space, Poor fuel economy or EV range, No required towing capability, Unsafe handling or braking, Excessive running or maintenance costs, Other

    Money, Trade-In, and Timing—Let's Be Direct

    • Would a clear out-the-door price today change your timeline, and if so by how much? Options: Yes, I would buy same day, Yes, within a week, Yes, within a month, No, timeline unchanged
    • Which financing or leasing options are you most likely to prefer? Options: Cash purchase, Dealer financing, Bank or credit union loan, Lease, Undecided / want to compare
    • Tell me about your current vehicle's ownership status, any payoff or lien balance, and whether you have title on hand.
    • Do you plan to trade in your current vehicle, sell it privately, or keep it? Options: Trade in, Sell privately, Keep it, Unsure
    • If the trade-in appraisal came in significantly below your expectation, what would you do next? Options: Walk away from the deal, Negotiate overall price, Sell privately instead, Proceed without trade in, Unsure

    What You Want from the Drive and Features

    • Imagine your ideal drive, which three features must be present for you to stay interested? Options: Advanced driver assist (lane keep, adaptive cruise), Heated and ventilated seats, Third row seating, Towing package, Long bed or cargo bay, All wheel drive, EV range of at least 200+ miles, Fast charging capability, Upgraded infotainment, Other
    • How important is total cost of ownership versus monthly payment in your decision? Options: Total cost of ownership is primary, Monthly payment is primary, Both matter equally, Undecided
    • Name the real-world trade-offs you are willing to accept, for example less cargo for better efficiency.
    • For EVs, what range or charging expectations would make an electric vehicle feasible for your daily routine? Options: Less than 150 miles, 150–250 miles, 250–350 miles, 350+ miles, Only if home charging covers daily needs
    • What single feature absence would make you rule out an EV or a gasoline model right away? Options: Insufficient real-world range, No convenient charging access, Lack of required towing or payload, No available seating configuration needed, Missing safety features, Other

    What's Getting in the Way Right Now

    • Where do you feel the biggest uncertainty in this purchase is coming from, and why?
    • When you think about past dealership or sales experiences, what made you cautious or skeptical?
    • Are there paperwork, credit, or title issues that could delay or block financing approval? Options: No known issues, Possible credit concerns, Existing lien or payoff complications, Missing title or registration, Unsure
    • Describe the one timing constraint that would force you to delay or cancel the purchase.
    • Would you walk away if delivery could not be scheduled within your target window? Options: Yes, I would walk away, I might accept a short delay, I would wait if the delay is reasonable, Unsure

    What Else Are You Comparing?

    • Who else are you seriously considering, and what offerings from them feel most attractive to you?
    • Select any alternatives you have evaluated so far. Options: Another franchise dealership, Independent used dealer, Private party purchase, Factory order direct, Online-only retailer or marketplace, Leasing broker, Keep current vehicle
    • Name the conditions that would make you stay with your current vehicle or dealer instead of changing.
    • Has anyone on your side proposed solving this without an outside dealer, for example selling privately or managing the lease transfer? Options: Yes, we discussed handling it internally, No, we prefer working with a dealer, Unsure
    • Explain the one factor that would keep you with a competitor even if they matched price and delivery.

    Practical Readiness and Constraints

    • List any documents or approvals you think you might struggle to provide that could stop a purchase or lease from completing.
    • Select any systems or external portals we will need access to for verification. Options: Your bank lender portal, Employer verification portal, Leasing company's account portal, Trade-in history or vehicle report, Insurance binder or agent contact, DMV or registration records
    • Identify the person or role on your side who will provide title, payoff, and insurance details. Options: You, Spouse or partner, Business manager, Fleet administrator, Accountant, Other
    • Estimate how long it will take your finance contact to approve credit or return required paperwork. Options: Same day, 1–2 days, 3–5 days, 1–2 weeks, More than two weeks
    • What's your fallback if clear title or payoff cannot be produced within two weeks? Options: Delay purchase, Proceed with a contingent agreement, Sell vehicle privately first, Walk away, Unsure

    Decision Signals and Next Steps

    • Suppose the numbers match your target in a test offer, what would still stop you from signing this week?
    • List the top three decision criteria you will use to choose a vehicle and a dealer.
    • Identify the stakeholders who must give explicit approval before you can commit. Options: You only, Spouse or partner, Business owner or partner, Fleet manager, Finance or accounting approver, Other
    • When do you expect to make a final decision after a satisfactory test drive? Options: Same day, Within a week, Within two weeks, Within a month, Undecided
    • Explain the one step that, if completed between now and handover, would make you sign without further negotiation.
  3. Vehicle Experience

    Walk through available models, trim and feature matches, and real-world trade-offs (including EV considerations) using the buyer's context.

    Solution Experience

    • Vehicle Experience Session
    • Confirm the current state and its cost
    • You confirm the recommended model and trim meets your daily usage and measurable success signals.
    • Seller to deliver an out-the-door estimate for the validated configuration including trade-in allowance and available finance and lease options within 48 hours.
    • Map your usage to a shortlist
    • You confirm the EV or powertrain trade-offs are acceptable given your charging access, range needs, and TCO expectations.
    • Seller to check current inventory and reserve a matching unit or provide factory-order timing and expected delivery if none are in stock.
    • Walk through EV and powertrain trade-offs using your context
    • Buyer to confirm final decision-makers, preferred delivery date, and any non-negotiable features.
    • You agree to proceed to a Purchase Scope estimate with a clear timeline and required trade-in and finance inputs.
    • Buyer to provide recent photos and mileage of the current vehicle for a preliminary trade-in estimate.
    • Show how trim and options change ownership and price
    • Validate the recommended configuration
    • Agree next commitments to reach Purchase Scope
    • Vehicle Experience Session
    • Vehicle Experience Deck
    • Vehicle Experience Brief
    • meeting
    • slides
    • document
  4. Purchase Scope

    Define the vehicle configuration, trade-in appraisal approach, financing or lease options, optional products, and delivery preferences.

    Scope Configuration

    • In-Stock Vehicle Sales and Delivery
    • Factory-Order Configuration and Fulfillment
    • Trade-In Vehicle Appraisal and Offer
    • Test Drive Experience and Demonstration
    • Finance Application and Loan Origination
    • Lease Structuring and Document Execution
    • F&I Product Presentation and Enrollment
    • Vehicle Inspection, Prep, and Detailing
    • Registration, Titling, and Temporary Plates Processing
    • Same-Day Vehicle Delivery
    • Electric Vehicle Orientation and Charging Setup Assistance
    • Commercial and Fleet Upfit Installation

    Scope Questions

    In-Stock Vehicle Sales and Delivery

    • Do you want to take delivery from an in-stock unit already on the lot? Options: Yes, No, Need discussion
    • Which model, trim, and exterior/interior color from the vehicle's window sticker (Monroney label) do you require?
    • Share the stock number or VIN if you have a specific in-stock vehicle you want reserved.
    • Provide any mandatory factory or dealer-installed options from the Monroney label that must be present (for example towing package, tech bundle, tow hitch).
    • Confirm your target out-the-door (OTD) price or maximum including taxes, registration, dealer fees, and any dealer-installed accessories.
    • When would you prefer pickup or delivery for an in-stock vehicle and what time window works for your DMV or work schedule?

    Factory-Order Configuration and Fulfillment

    • Are you planning to place a factory order for a build-to-order vehicle? Options: Yes, No, Undecided
    • Specify the exact OEM build options, packages, paint code, and interior trim you require on the factory order (list OEM option codes if known).
    • Provide your acceptable factory fulfillment lead time in weeks and any firm delivery cutoff dates tied to lease-end or business needs.
    • Identify any allocation or priority program codes the order should use (dealer allocation, retail priority) or if you require dealer allocation escalation.
    • List external dependencies for a successful factory order (for example a fleet purchase order, corporate PO number, or special finance approval).
    • Are there state-specific registration or destination requirements for the factory-delivered vehicle (for example titling state, emissions paperwork, or dealer-issued temporary tags)? Options: Yes, No

    Trade-In Vehicle Appraisal and Offer

    • Are you planning to include a trade-in as part of this purchase or lease? Options: Yes, No
    • Share the trade-in vehicle VIN, current odometer reading, and a brief condition summary noting mechanical issues, interior wear, and exterior damage.
    • Select the trade-in title status: clean title, lien held, salvage/rebuilt, or lost title, and indicate the issuing state. Options: Clean title, Lien held, Salvage/Rebuilt, Lost title
    • Estimate the current payoff amount if a lien exists and provide the lender name and payoff account reference.
    • Confirm which evidence you will accept to validate the agreed trade-in allowance (signed dated photos with odometer, digital appraisal report, printed signed offer letter). Options: Signed offer letter, Dated photos with odometer, Digital appraisal report, Other
    • List any accessories or service records to include with the trade-in (two key fobs, owner manual, recent maintenance receipts).

    Test Drive Experience and Demonstration

    • Would you like a test drive of a specific powertrain or trim (for example turbo engine, hybrid, battery-electric vehicle all-wheel drive)? Options: Yes, No, Need specific configuration
    • Identify the real-world scenarios the demo should reproduce (highway towing, city commute with stop-and-go, long-range EV route with DC fast charging stops).
    • State a preferred route or drop-off location and note any performance items to validate during the drive (adaptive cruise, towing stability, regen braking feel).
    • Specify the safety and convenience checks you want completed during the demonstration (ADAS calibration status, infotainment pairing, seat fit for driver).
    • Name the primary driver for the test drive and indicate the issuing state of the driver's license.
    • Describe any accessibility or mobility accommodations required for the demo vehicle (running boards, swivel seat, hand controls).

    Finance Application and Loan Origination

    • Are you applying for financing through in-dealership lenders or will you use an external preapproval? Options: In-dealership lenders, External preapproval, Undecided
    • Select acceptable loan terms and down payment ranges you want quoted (choose all that apply: 36, 48, 60, 72 months and down payment bands). Options: 36 months, 48 months, 60 months, 72 months, Down payment: <$1,000, Down payment: $1,000-$3,000, Down payment: >$3,000
    • Indicate your estimated credit score range and list any recent credit events that could impact loan approval (for example recent delinquency or bankruptcy discharge date). Options: 300-579, 580-669, 670-739, 740-799, 800+
    • State any third-party payoff authorization details needed to process a current vehicle lien (lender contact, payoff letter date, required payoff format).
    • Will you request dealer-arranged financing rate comparison to an external preapproval during finalization? Options: Yes, No, Compare if competitive
    • Describe any employer or association-based financing programs to apply (fleet account number, corporate discount code).

    Lease Structuring and Document Execution

    • Select your preferred lease structure: closed-end, open-end, single-pay, or conditional buyout. Options: Closed-end, Open-end, Single-pay, Conditional buyout
    • Specify the lease term in months, annual mileage allowance, and the handling preference for excess mileage at turn-in (prepaid, pay-per-mile, buyout).
    • Indicate a target residual percentage or a maximum monthly payment you want used for lease quotes.
    • Describe any wear-and-tear or lessee protection requirements you need written into the lease agreement (tiered wear guidance, complimentary first service).
    • Identify the documents your authorized signer will bring to execute the lease (photo ID, proof of insurance with VIN, current registration, proof of residence).
    • Choose how you want early termination or lease transfer handled if required (dealer-facilitated transfer, early termination fee schedule, transfer not allowed). Options: Dealer-facilitated transfer, Early termination fee schedule, Transfer not allowed

    F&I Product Presentation and Enrollment

    • Would you like to review F&I product options (extended warranty, GAP, prepaid maintenance) prior to signing so you can compare with external providers? Options: Yes, No
    • Select the categories of F&I products you are open to discussing: extended warranty, GAP insurance, tire/wheel protection, prepaid maintenance. Options: Extended warranty, GAP insurance, Tire/wheel protection, Prepaid maintenance, Key protection
    • Specify if you require bundled pricing or itemized pricing for each F&I product on the final contract (bundle all products vs itemize per product). Options: Bundle pricing, Itemized pricing
    • Indicate whether you want monthly payment inclusion for selected F&I products or a one-time add-on to the OTD price. Options: Include in monthly payment, One-time add-on to OTD price, Undecided
    • Describe any prior warranty coverage or existing service contracts you need considered when quoting extended warranty terms.
    • List any required disclosures or waiting periods you need documented for F&I enrollments (for example cancellation window, refund policy).

    Vehicle Inspection, Prep, and Detailing

    • Do you require a dealer-completed inspection checklist and photo report before final delivery? Options: Yes, No
    • Identify the specific prep items that must be completed prior to handover (fluid top-off, ADAS calibration check, tire pressure set to OEM spec).
    • Specify any cosmetic detailing standards you require for exterior and interior finish (scratch removal, paint touch, interior shampoo standard).
    • Indicate whether third-party inspection or a PDI (pre-delivery inspection) with VIN verification is required on the prep report. Options: Dealer PDI with VIN, Third-party inspection, No PDI required
    • What defines done for vehicle prep and what evidence will you accept as final sign-off (completed checklist with technician initials and time-stamped photos)? Options: Completed checklist with initials, Time-stamped photos, Final PDI report, All of the above
    • Describe any special handling requirements for new EV battery conditioning, inverter programming, or software update installation prior to delivery.

    Registration, Titling, and Temporary Plates Processing

    • Which state will the vehicle be registered in and are there any special county or jurisdictional requirements for titling?
    • List the documents you will provide at signing for registration and titling (proof of insurance with VIN, valid photo ID, proof of residency, lease or purchase agreement).
    • Indicate whether you need dealer-issued temporary plates or if you will use your own temporary registration paperwork. Options: Dealer-issued temporary plates, Buyer-provided temporary registration, Other
    • Specify any special titling instructions such as fleet/business name, LLC, or individual owner on the title and provide the exact legal name to appear.
    • Identify any emissions, weight, or commercial vehicle inspections required before registration in your state or county.
    • Describe desired delivery of registration paperwork (hand-carried at delivery, mailed after registration, or electronic copies uploaded to your account). Options: Hand-carried at delivery, Mailed after registration, Electronic copy upload

    Same-Day Vehicle Delivery

    • Are you requesting same-day delivery from the time of contract signing and documentation completion? Options: Yes, No, Subject to credit/clearance
    • Provide the preferred delivery address and any access constraints (gated community instructions, business hours for commercial delivery).
    • Identify the payment and proof-of-insurance methods that must be confirmed at delivery (cleared funds, cashier's check, electronic payment plus insurance binder with VIN). Options: Cleared funds, Cashier's check, Electronic payment, Insurance binder with VIN
    • Specify any acceptance requirements for the delivery handover (signed delivery receipt, OBD check code, completed F&I enrollment).
    • What acceptance criteria will confirm successful same-day delivery (signed delivery receipt, proof of insurance, and cleared final payment)? Options: Signed delivery receipt, Proof of insurance, Cleared final payment, All of the above
    • When will you be available on the delivery date for the final walk-through and handover (provide specific time windows)?
  5. Mutual Commit

    Finalize out-the-door price, trade-in allowance, finance or lease terms, and execute the purchase or lease agreement.

    Agreement Modules

    • Purchase Agreement
    • Trade-In Allowance Confirmation
    • Finance or Lease Agreement
    • Optional Products & Add-Ons Agreement
    • Payment Authorization & Deposit Receipt
    • Odometer Disclosure & Title Assignment
    • Final Disclosures & Statutory Acknowledgement
  6. Delivery

    Coordinate financing, trade-in, and delivery logistics to complete the sale.

    1. Pre-Delivery Readiness

      Confirm credit approval, insurance, trade-in documents, payment method, and scheduled delivery or pickup details before preparation begins.

      Pre-Delivery Questions

      Pre-delivery checklist — quick facts

      • Has the buyer's credit application been approved for the selected purchase/lease terms? (so we can begin final paperwork) Options: Yes — final approval completed, Conditional approval (documents outstanding), No — application submitted but not approved, Not submitted yet
      • Is the buyer's primary payment method confirmed for out-the-door settlement? (select the method we should expect at closing) Options: Seller-provided financing (approved), Third-party lender — buyer will bring final approval, Bank transfer / ACH, Cash or certified funds, Other — buyer will specify at delivery
      • Is valid insurance coverage in place and how will proof be provided? (so we can accept delivery) Options: Yes — binder or policy already on file with the seller, Yes — buyer will provide proof at delivery, Not yet — buyer obtaining coverage before delivery, Buyer elects to provide insurance after delivery (not recommended)

      Trade-in and title readiness

      • Are the trade-in vehicle documents ready (title, registration, keys, any required lien release)? (helps us schedule appraisal completion and paperwork) Options: All required trade-in documents are ready, Title or registration missing, Lien release pending, No trade-in
      • Has the trade-in been appraised and has the buyer accepted the allowance? (so we can lock the allowance into the settlement) Options: Yes — appraisal completed and allowance agreed, Appraisal completed but allowance pending buyer confirmation, Appraisal scheduled prior to delivery, No appraisal / no trade-in
      • Named contact responsible for finalizing the trade-in (full name and best contact) — who should our team coordinate with?

      Timing, pickup and final paperwork

      • Which final delivery method does the buyer prefer? (select one so we can allocate prep and staffing) Options: Seller delivery to buyer's address, Buyer pickup at dealership, Third-party delivery arranged by buyer, No preference — seller to advise available slots
      • What is the confirmed delivery or pickup date and preferred time window? (enter a date/time we should hold in the schedule)
      • Who will sign final paperwork on the buyer's behalf at delivery? (name and relationship — needed for ID and POA checks)
      • Are there any site or scheduling constraints the delivery team must observe? (blackout dates, gated access, after-hours requirement, or special ID/escort rules) Options: No constraints — standard hours, Specific blackout dates or times (will provide when scheduling), After-hours or weekend appointment required, Restricted access / additional ID or escort required
    2. Delivery & Handover

      Execute vehicle prep, final paperwork and F&I presentation, buyer walk-through, and keys handover on the agreed delivery date.

  7. Ownership Success

    Confirm buyer satisfaction, capture delivery feedback, and maintain a shared channel for service, warranty, and issue resolution.

    Success Reviews

    • Delivery Health Check (week 1-4)
    • 30-Day Ownership Outcomes Review (weeks 4-10)
    • 90-Day Ownership Review and Ongoing Service Cadence

    Issues & Enhancements

    • Publish a one-page ownership guide in the shared channel with warranty, service, and contact information for quick reference.
    • Present 30-day outcomes
    • Determine whether the post-delivery satisfaction score and delivery-related issue count indicate acceptable outcomes or require remediation.
    • Agree resolution owners and firm target dates for all open delivery-related issues.
    • Document each open delivery-related issue in the shared channel with a target resolution date and next step.
    • Circulate the 30-day outcomes summary and the agreed remediation plan to the buyer via the shared channel within 48 hours.
    • Confirm insurance and registration records are complete, or list outstanding items and expected receipt dates.
    • Review 90-day outcome metrics
    • Confirm the 90-day customer satisfaction score and average time-to-resolution are acceptable or document required escalations and remediation timelines.
    • Establish a sustainable ongoing service and communication cadence for the buyer, including maintenance reminders and warranty support steps.
    • Set the calendar for quarterly ownership check-ins and publish the schedule in the shared channel.
    • Escalate any unresolved issues older than 30 days to the warranty escalation path and document expected resolution milestones.
    • Reconfirm delivery commitments and owners
    • Confirm the vehicle handover is complete or document the exact outstanding items and owners.
    • Ensure any immediate delivery defects or missing documents have owners and target resolution dates.
    • Deliver any corrected or missing paperwork to the buyer and confirm receipt within three business days.
    • Schedule a service appointment or paperwork correction slot within seven calendar days for any reported defects.
    • Complete final trade-in reconciliation and communicate the finalized allowance to the buyer within five business days.
    • Root-cause diagnosis for gaps
    • Performance and EV-specific experience check
    • Validate physical delivery and documentation
    • Warranty, service, and recall status
    • Early buyer experience signals
    • Persistent issues and trend analysis
    • Confirm ongoing service cadence and reminders
    • Backlog review and resolution timeline
    • Open issues triage
    • Close or escalate remaining remediation items
    • Agree immediate remediation actions
    • Confirm shared support channel and escalation path
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