Fuel Distribution
Capital-intensive extraction and processing programs where safety, regulation, and supply chain complexity define execution.
This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.
Inside this journey
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Supply Risk Discovery
Map the buyer's current supply process, recent delivery failures, pricing pain, runout history, stakeholders, and measurable success criteria.
Discovery Questions
Quick snapshot, so we start from the same place
- Tell me briefly about the sites you want covered in this program, number of tanks and the primary fuel grades at each site.
- On average, how many gallons per month do each of those sites consume?
- Please list the top three sites by volume with a rough monthly gallon number for each and the grade that matters most at that site.
- How are deliveries scheduled today for each site, scheduled route, on-demand call, or a hybrid?
- When was the last time any of these sites experienced a runout or emergency spot purchase? Tell the story and the downstream impact.
- Select which delivery telemetry or tank monitoring approaches you already have at site level, and note the vendor category if known.
Where deliveries break down and why it matters
- If a missed delivery puts you on the spot, what single operational failure most often caused it?
- Walk me through the last delivery failure you had, including who discovered it, the immediate fixes you used, and the net cost of that emergency buy.
- How often do runouts or emergency purchases occur across your sites in a typical 12 month period?
- Which links in the supply chain fail most often for you, terminal allocation, dispatch visibility, truck availability, invoicing errors, or site access problems?
- What single issue, if unresolved, would make you stop a proof of concept or pilot immediately?
Who notices first, who acts, and what that means for you
- Who finds out first when a tank is low at a site, and what are the first three things that person does?
- Which roles on your team approve emergency spot buys and what spend threshold triggers escalation to procurement or finance?
- How many people in operations are authorized to speak with drivers or dispatch during a delivery issue?
- Describe the role of finance or procurement in approving new supplier terms and the typical review timeline from request to decision.
- If responsibility for on-time delivery were unclear across your teams, would that alone block a pilot from starting?
The price and margin picture that makes a change worthwhile
- What delivered price gap versus your current supplier would make switching worth it for you right now, expressed in cents per gallon?
- Choose how you currently benchmark delivered cost, rack-plus, invoice average, blended historical cost, or another method.
- Provide your current average delivered price per gallon for the top two grades at a representative site.
- How often do unexpected or disputed charges appear on your fuel invoices and which categories do they tend to fall into?
- If we can demonstrate a consistent 3 cents per gallon improvement net of fees, what internal approval would be required to finalize a contract and who holds that authority?
The other options on the table, and why they might keep you where you are
- Name the alternatives you are actively evaluating besides an outside wholesale distributor.
- Mark any of these that describe your incumbent setup today.
- What would have to be true about your current supplier for you to stay with them rather than switching? Be specific about price, reliability, or contractual terms.
- Has anyone inside your organization proposed solving continuity internally, for example by leasing trucks or expanding terminal storage? If yes, who proposed it and what is the timeline?
- If every alternative stayed in place, what single change would still make you switch to a new supplier?
Operational readiness, hard constraints, and integrations
- Name the site-level fact, if missing, that would block us from making scheduled deliveries to that location.
- Do your sites have tank monitoring sensors installed, and if so which category best describes those systems?
- How many sites require special access, permits, or vendor insurance certificates before a driver can deliver?
- Who owns the API or data feed for any telemetry you have and can your team provide integration contacts?
- If we cannot integrate telemetry for a key site within 30 days, would you pause a pilot, accept manual reporting, or require integration before starting?
Trial success: the numbers that will make this a win
- If the trial runs 90 days, what single KPI would make you sign a long-term agreement the week after it ends?
- Choose any of these KPIs you track today and can share for baseline measurement.
- What target values would you expect for on-time percentage, runouts per month, and delivered price improvement during the pilot?
- Describe your acceptance process for trial deliveries, including who signs off, which tests are required, and the typical timeline for final acceptance.
- If the trial meets the agreed KPIs but procurement cannot sign within 30 days, would an interim operational agreement be acceptable to you?
Decision path, timing, and deal breakers
- If the pilot proves the numbers, what stops you from signing that week?
- List the decision makers and final signers and identify the fastest path to get their approval.
- Choose the earliest realistic timeline to move from pilot completion to a signed agreement.
- Are there any legal, compliance, or insurance approvals that must be completed before the first delivery and who holds those approvals?
- What single contractual term or billing condition would kill the deal for you?
- Would you like us to prepare a site-by-site readiness checklist and a draft pilot statement of work for your review?
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Service & Pricing Plan
Apply the buyer's locations and volumes to proposed rack-plus pricing, delivery redundancy, scheduling options, and SLA choices to show expected delivered cost and reliability improvements.
Solution Experience
- Service & Pricing Plan Workshop
- Confirm the current state and cost
- Customer confirms the location-level delivered-price outputs match their expectations and benchmark comparisons.
- Provide validated site addresses, top fuel grades, and 90-day delivered-volume history for each location.
- Customer validates that the proposed redundancy and SLA scenarios materially reduce runout risk to an acceptable level for the trial.
- Apply your locations and volumes to rack-plus pricing
- Deliver a location-level delivered price summary and SLA comparison using the provided volumes and the selected SLA tier within three business days.
- Model delivery redundancy and SLA scenarios
- Provide any recent delivery exception reports or runout incident logs for the past 90 days.
- Agreement on trial KPIs and the evidence needed to decide on expansion after the trial.
- Sensitivity to market moves and scheduling options
- Confirm the list of trial KPI owners and the primary operational contact for each site.
- Define trial KPIs and acceptance criteria
- Validation checkpoint
- Confirm next steps and immediate commitments
- Service & Pricing Plan Workshop
- Service & Pricing Plan Deck
- Service & Pricing Plan Brief
- meeting
- slides
- document
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Solution Scope
Define locations, fuel grades, delivery cadence, pricing model, service SLAs, fuel quality checks, and trial acceptance criteria.
Scope Configuration
- Terminal Rack Fuel Access Enrollment
- Scheduled Tanker Delivery Service
- On-Demand Emergency Fuel Delivery
- Emergency Spot Market Fuel Sourcing
- Renewable Fuel Blend Delivery
- Delivered Pricing and Rack-Plus Invoicing
- Credit Terms and Account Setup
- Remote Tank Gauging Installation
- Fuel Quality Sampling and Documentation
- Contaminated Fuel Recovery and Replacement
- Allocation and Volume Swap Management
- Priority Routing During Supply Disruptions
- Dedicated Local Account Dispatch Support
Scope Questions
Terminal Rack Fuel Access Enrollment
- Which terminal(s) do you expect deliveries to be sourced from (name or nearest terminal and city)?
- How many site locations will be enrolled to rack access under this agreement?
- List the fuel grades at each enrolled site (e.g., Gasoline 87, Gasoline 89, Ultra Low Sulfur Diesel (ULSD), Heating Oil No.2, B20) and indicate gallons per grade per month.
- Provide any existing terminal account or access restrictions we should be aware of (e.g., pre-paid terminal account, allocation limits, terminal cut-off times).
- Specify whether you require allocated product (reservation) versus open rack access at the terminal and any preference for specific rack desks.
Scheduled Tanker Delivery Service
- Which sites should be placed on scheduled tanker routes and which should remain ad-hoc?
- How many deliveries per site per month do you expect based on current consumption and tank sizes (estimate gallons per delivery)?
- Specify preferred delivery windows for each site (weekday daytime, weekday overnight, weekend) and any no-delivery periods (e.g., peak retail hours).
- Confirm the minimum fill thresholds you require for scheduled runs at each site (e.g., minimum percentage of tank or minimum gallons).
- What acceptance criteria will validate scheduled delivery performance during the trial (define measurable thresholds such as on-time percentage and maximum runouts per 90-day trial)?
On-Demand Emergency Fuel Delivery
- Who is the authorized contact at each site to request on-demand emergency deliveries and what are their preferred contact methods (phone, SMS, email)?
- Are on-demand emergency deliveries expected to be dispatched within a target window (e.g., within 4 hours, within 24 hours)?
- Identify any site access constraints for emergency deliveries (restricted hours, gate codes, security escorts, loading dock restrictions).
- Describe acceptable delivery quantities for emergency calls (minimum gallons per truck and any maximum single-delivery limits per site).
- Specify required documentation on emergency delivery arrival (e.g., driver ID, delivery ticket, copy of chain-of-custody fuel sample).
Emergency Spot Market Fuel Sourcing
- Which fuel grades should be eligible for emergency spot market sourcing when contracted supply is unavailable?
- How do you want spot market pricing treated on invoices (pass-through at cost, pass-through plus fixed margin, capped markup)?
- Provide any regulatory or contract constraints on sourcing from third-party terminals (e.g., biofuel content limits, documentation requirements).
- Specify whether you require pre-approval thresholds for spot purchases above a per-gallon or per-order dollar amount.
- Identify reporting frequency and format you expect for spot market buys (daily exception report, weekly summary, monthly reconciliation).
Renewable Fuel Blend Delivery
- Which renewable blends do you require at which sites (e.g., B5, B20 biodiesel blends, renewable diesel (R99) blends)?
- How should renewable fuel percentages be documented on delivery tickets and invoices for compliance audits?
- Specify any supplier sustainability or certification requirements (e.g., Renewable Identification Number (RIN) handling, sustainability certificates).
- Identify tolerance limits for blend variability on delivery (e.g., +/- 1% absolute blend), or accept lab-confirmed variance.
- State whether you require separate tanking and labeling procedures at site to segregate renewable blends from conventional fuel.
Delivered Pricing and Rack-Plus Invoicing
- Which pricing model do you prefer to evaluate: fixed rack-plus margin, variable rack-plus margin, or blended delivered price comparison?
- How do you want terminal fees, access fees, and transport premiums displayed on invoices (line-item detail, bundled, or summary)?
- Provide your current benchmark for acceptable delivered price variance versus your incumbent or rack (e.g., must be at least $0.03/gal savings or within $0.02/gal of rack).
- What acceptance criteria will confirm pricing meets your requirements during the trial (define threshold such as average delivered price per top grade must be X cents below incumbent over 90 days)?
- Select preferred invoice delivery and reconciliation method (PDF emailed, electronic invoice data feed, portal access).
Credit Terms and Account Setup
- Who is the primary accounts payable contact for billing setup and weekly reconciliation (name, email, phone)?
- Which credit terms do you seek (net 30, net 45, prepay, letter of credit), and do you have existing trade references?
- Provide required billing details for invoicing (billing address, tax ID, purchase order requirements).
- Specify whether automated billing integration is required with your accounting system and name that system (e.g., ERP or accounting package).
- Indicate whether you require credit limit escalation procedures for high-volume weeks or emergency purchases.
Remote Tank Gauging Installation
- Which sites currently have remote tank gauging (RTG) sensors installed and which sites will need new installations?
- How many tanks per site require RTG installation and what are the tank types (aboveground storage tank (AST), underground storage tank (UST), capacity in gallons)?
- Specify preferred telemetry integration method for RTG (cellular modem, Wi-Fi, wired ethernet) and any corporate firewall constraints.
- Identify any site safety or permitting constraints for sensor installation (confined space entry, hot work permit, required local contractor).
- Select the level of monitoring alerts you require from RTG (low fuel alert thresholds, runout alarm, weekly summary).
Fuel Quality Sampling and Documentation
- Identify which fuel grades require routine sampling on delivery and the required frequency (per delivery, daily batch, weekly composite).
- Specify accepted fuel quality standards for each grade (e.g., ASTM D975 for diesel, custom limits for water and sediment) and acceptable tolerances.
- Describe your chain-of-custody documentation requirements for fuel samples, including labeling, custody log, and lab certification expectations.
- What acceptance criteria will validate fuel quality during the trial (for example: lab results within spec for density, sulfur, and water content; zero contamination events per 90 days)?
- Select how you prefer sample results communicated and stored (PDF lab certificates, portal upload, integrated data feed).
Contaminated Fuel Recovery and Replacement
- Describe the process you expect for contaminated fuel incidents (containment, tank isolation, on-site assessment).
- How quickly must contaminated fuel be removed and replaced at a site after confirmation (e.g., within 24 hours, 72 hours)?
- Identify any environmental or local reporting requirements we must follow for contaminated fuel recovery at your sites.
- Specify whether you require third-party lab validation for contamination before initiating recovery and replacement.
- State who will be responsible for on-site safety oversight during recovery (your site lead, our technician, third-party contractor).
Allocation and Volume Swap Management
- Which of your contracted volumes are subject to terminal allocation risk and at which terminals?
- How should volume shortfalls be handled: pro-rata allocation across sites, priority to certain sites, or substitute sourcing from alternate terminals?
- Identify sites that should be eligible for volume swaps and any lead time required to execute a swap.
- Specify required notification cadence and format when allocations are expected (immediate alert, same-day summary, formal allocation notice).
- Indicate whether you require a documented swap log showing source terminal, volumes swapped, and price adjustments for audit purposes.
Priority Routing During Supply Disruptions
- Which sites should receive priority routing during terminal outages or high-demand events (list priority order and rationale)?
- How should priority be enforced operationally (reserved truck windows, guaranteed tanker allocation, emergency dispatch priority)?
- Specify any hard constraints that prevent routing flexibility (weight limits, bridge restrictions, narrow site access).
- Identify acceptable substitute solutions if priority routing is insufficient (temporary on-site storage, mobile fueling, third-party carrier).
- Indicate required advance notice for activating priority routing protocols (immediate, 2 hours, 24 hours).
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Mutual Commit
Finalize commercial and legal terms, credit and billing arrangements, trial duration, and mutual operational responsibilities to enable execution.
Agreement Modules
- Master Supply Agreement
- Trial Order Confirmation
- Service Level Agreement (SLA)
- Credit & Billing Terms
- Supply Order Confirmation (per-delivery)
- Operational Responsibilities & Delivery Protocols
- Fuel Quality & Regulatory Compliance Addendum
- Insurance & Indemnity Schedule
- Change Order & Volume Adjustment Procedure
- Acceptance & Trial Exit Criteria
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Deployment
Lock readiness facts and configuration values before execution begins.
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Pre-Deployment Readiness
Confirm site-level readiness facts the operations team needs before the first delivery: tank capacities, access rules, permits, tank-monitoring presence, and emergency contacts.
Pre-Deployment Questions
Environment and site access
- For each delivery site, provide the site identifier we should use (location name or your internal site code). Enter one per line so we can map routes.
- Are site access requirements for tanker delivery confirmed (e.g., vehicle size clearance, gate procedure, security escort)? This determines whether our standard tanker can complete the first delivery.
Site fuel infrastructure
- For each site, are the tanks and inlets available for the grades we will deliver (no repairs or isolation needed)? Answer: Confirmed / Partial / Not ready.
- If any tanks or inlets are Partial or Not ready, list the affected site identifier and a one-line description of the restriction (so we can plan alternative fills).
- Are there permanent or temporary site-level restrictions we must honor (single fill point for all grades, bunding/containment limits, dedicated-grade tanks)?
Monitoring, safety & permits
- Is an automatic tank-monitoring sensor installed and actively reporting for each delivery tank?
- If any sensors are missing or not reporting, list the site identifier and the planned readiness date for sensor reporting (one line per site). This lets us plan manual verification or integrate readings.
- Are required local permits and approvals in place for delivery and on-site storage at each site (hazmat delivery permit, municipal delivery approval, environmental/stormwater permits)?
- If any permits are pending or required, list the site identifier and permit type with the expected approval date (one line per site). We use this to confirm legal delivery windows.
People, ownership & timing
- Who is the on-site operational contact for the first delivery at each site? Provide name, role, and mobile number (one contact per site). We will contact them for arrival coordination and safety checks.
- Are there site blackout windows, preferred delivery windows, or day-of-week restrictions we must honor for scheduling the first delivery?
- If you indicated limited windows or other constraints, list the site identifier and the specific delivery windows or blackout dates (one line per site). This prevents attempted deliveries outside allowed times.
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Delivery Configuration
Lock exact delivery parameters and integrations the logistics team will use: minimum fill thresholds, preferred delivery windows, routing constraints, tank sensor integrations, and invoicing/ordering endpoints.
Configuration Details
Delivery Parameters — lock the per-stop quantities your logistics engine will enforce
- Default minimum fill threshold per tank (gallons). This numeric value is used by the route-planner when no site override exists. Default: 250
- Per-delivery minimum stop quantity (gallons). Numeric value the driver/dispatch will not schedule below. Default: 100
- Fill strategy when tank level is below threshold (select one). This controls whether the system attempts a top-off or only the minimum stop quantity.
- Default maximum gallons allowed per delivery stop. Numeric value consumed by load-planning and weight checks. Default: 5000
Routing Constraints & Delivery Windows — how your sites accept trucks
- Preferred delivery window (select one). This becomes the default window applied by the scheduling engine. Default: Off-peak (22:00-06:00)
- If you selected Custom above, enter the preferred delivery window in 24-hour format (e.g., 20:00-04:00). Leave blank if not custom.
- Site-level routing constraints to enforce (choose all that apply). Each selected item is applied as a hard constraint in route generation.
Integrations & Invoicing Endpoints — where orders, telemetry, and invoices will flow
- Ordering endpoint type (select one). This determines which ordering/invoice integration the platform will enable. Default: E-invoice/EDI
- If EDI or API selected above, provide the non-secret integration identifier your side will reference (e.g., EDI partner ID or API client ID). Format: alphanumeric identifier (do NOT paste secrets).
- Billing document format required by the buyer (select one). Default: Invoice PDF via email
- Invoicing endpoint destination (enter an HTTPS URL or an email address). Example formats: https://invoices.example.com/endpoint or [email protected]. This is where the invoicing module will post/send documents.
- Tank sensor integration method (select one). Default: None — manual reads.
- If a sensor integration method above requires it, provide the sensor vendor and model or broker/topic identifier (free text). This is a non-secret identifier only.
- Operational owner for integrations (enter name and role). This is the person the logistics team will contact to coordinate credential exchange via your secrets manager (do NOT paste credentials here).
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Operational Launch
Execute initial scheduled deliveries, validate on-time performance, fuel quality checks, emergency response procedures, and named operational owners.
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Success
Monitor delivered price vs benchmarks, on-time percentage, runouts, and safety incidents during the trial, and capture issues and enhancements to decide on expansion or renewal.
Success Reviews
- Go-live Health Check
- First Measurement Review
- Acceptance Gate, Trial Outcome Review
- Quarterly Operations Review
Issues & Enhancements
- Confirm and refresh emergency contacts and site access notes for each location before the next quarter.
- Confirm and publish the authoritative data feeds that will be used for the acceptance gate review.
- Restate acceptance criteria and numeric targets
- Produce a documented pass or fail for each acceptance criterion recorded in Solution Scope.
- Record the formal acceptance decision, including the named signatory for managed deals or the buyer owner decision for self-serve deals.
- Confirm incumbent wind-down status and list any outstanding decommission tasks with deadlines.
- Publish the acceptance record with pass/fail outcomes and the documented buyer decision or named signatory.
- Execute the incumbent decommission checklist, including archival of legacy delivery records and disabling legacy ordering endpoints if applicable.
- Track and close any remediation items required for conditional acceptance by the agreed resolution dates.
- Roll-up of quarterly metrics
- Validate that delivered price per gallon versus benchmark and runout incidents per location remain within acceptable ranges.
- Close or reassign any outstanding operational action items and confirm resolution dates.
- Update delivery schedules or routing to address any locations with repeated runouts and document expected effect on on-time percentage.
- Publish the quarterly operations dashboard with the four core metrics and distribute to named operational owners.
- Re-confirm trial scope and owners
- All parties confirm the deployment baseline is complete and the named owners for each site are recorded.
- Top 3 operational blockers identified with remediation tasks and target resolution dates.
- Publish deployment incident log and list of named owners for each site.
- Resolve highest-priority blocker and verify resolution within the agreed short timeline.
- Confirm tank-monitoring integration health and report sensor uptime percentage for each pilot site.
- Present first 30- to 60-day performance data
- Determine whether delivered price per gallon and on-time delivery percentage are trending toward the Solution Scope targets.
- Assign corrective actions for each identified gap with completion dates before the acceptance gate.
- Produce a reconciled delivered-price report by location and delivery grade to validate benchmarking inputs.
- Update routing or scheduling parameters to address sources of late deliveries and confirm expected improvement timeline.
- Deployment and delivery validation
- Persistent issue review and action-item burn-down
- Present outcome data against each acceptance criterion
- Root-cause diagnosis for any KPI gaps
- Operational risk and supply continuity check
- Early adoption and usage signals
- Document pass/fail decision and acceptance record
- Agree corrective actions and owners
- Incumbent decommission and fallback closure
- Administrative housekeeping and next-quarter monitoring plan
- Confirm data sources and reporting cadence
- Open issues and blockers
- Agree next immediate remediation actions
- Agree remediation items and resolution timeline