Industrial & Manufacturing Oil, Gas & Natural Resources Exploration & Production

Production Optimization

Capital-intensive extraction and processing programs where safety, regulation, and supply chain complexity define execution.

Emerson Honeywell SLB Aspen Technology
Inside this journey
  1. Customer Discovery

    Align on production baselines, failure signals, decision-makers, and measurable success metrics for a 90-day pilot.

    Discovery Questions

    Tell Us About the Field You're Watching

    • What's the asset or field name and the producing zone we're discussing for this 90‑day pilot?
    • How many producing wells are in the asset today, and roughly what percent are candidate wells (mature, underperforming, artificial lift)? Options: < 10 wells, 10–50 wells, 51–200 wells, 201–500 wells, 500+ wells
    • Which artificial lift types dominate this field? Options: Beam/rod pump, Electric submersible pump (ESP), Gas lift, Plunger lift, Natural flowing, Multiple lift types
    • Tell us in a sentence: what first made you think production was slipping faster than reservoir decline?
    • On a typical day, who on your team is the first to notice well performance issues? Options: Field operator/technician, Production engineer, Supervisor/lead hand, Automated alarm system/SCADA, Other

    Are You Missing Production That Should Be Yours?

    • If operational issues were fixed this quarter, how confident are you that you could recover meaningful volume vs. waiting for next quarter? Options: Very confident (we'd recover a lot), Somewhat confident, Uncertain, Not confident
    • What specific failure signals make you worry a well is underperforming due to operations rather than depletion? (select all that apply) Options: Rapid rod/cycle changes, Unexplained drops in flowing pressure, Lift gas injection anomalies, Unexpected water cut shifts, Frequent equipment alarms/averages, Discrepancy vs. decline curve
    • How long, on average, do underperformance issues go unaddressed from first sign to corrective action? Options: <24 hours, 1–3 days, 4–14 days, 2–6 weeks, Over 6 weeks
    • Describe a recent underperforming well: what happened, how was it discovered, and what was the impact on production over the following 30 days?
    • Which of these outcomes worry you most if underperformance continues unaddressed? Options: Lost barrels we can't recover, Higher lift/operational costs, Escalating equipment failures, Missed targets for asset managers, Reduced operator credibility

    When Problems Start, Who's Really Responsible?

    • Who is the final decision‑maker for approving changes to well setpoints or lift parameters during a pilot? Options: Field operator, Production engineer, Operations manager, Asset manager/VP Ops, Jointly decided
    • Who needs to be engaged or sign off for us to instrument wells and access SCADA/historian data? Options: IT/OT team, Field operations lead, Data governance/analytics, Corporate HSE, Production accounting
    • How do you typically handle recommendations that conflict with an operator’s judgment—do you require engineering validation, a supervisor approval, or something else? Options: Engineering validation, Supervisor approval, Operator discretion, Conference call with stakeholders, Formal test plan
    • What internal metrics or KPIs will the decision‑maker use to evaluate the pilot at 90 days? Options: Gross production uplift (%), Net barrels to sales, Operating cost per barrel, No. of wells improved, Operator adoption rate
    • Are there contractual or procurement hurdles (e.g., vendor onboarding, safety certifications) that typically delay pilots in your organization? Options: Yes — significant, Some — manageable, Rarely, No

    What Would Real 90‑Day Proof Look Like?

    • If the pilot delivered a clear, measurable win at 90 days, what three numbers or statements would convince your VP of Operations to scale?
    • Which baseline do you trust today for measuring uplift? Options: 30‑day average production, Decline‑curve forecast, Allocated production from accounting, SCADA instantaneous values, Custom engineered baseline
    • How do you want uplift reported—gross incremental barrels, net uplift after artificial lift energy, or change in economics (e.g., $/barrel)? Options: Gross barrels, Net barrels after costs, Economic delta ($/barrel), All of the above
    • What level of statistical confidence or minimum percent uplift would you need to consider the pilot successful? Options: > 10% uplift, 5–10% uplift, 1–5% uplift, Statistical significance at p<0.05, Qualitative operator acceptance
    • Who will sign off that the pilot met acceptance criteria—and who will be responsible for the final data reconciliation?

    How Reliable Is Your Data, Really?

    • If we attempted to run models today, how would you rate the quality and continuity of your instrumentation and SCADA data? Options: High — near real‑time, few gaps, Moderate — occasional gaps/noise, Low — frequent gaps or missing signals, Unknown
    • Which specific sensors or signals are consistently available for the candidate wells? Options: Tubing/casing pressure, Casing/tubing temperature, Surface flowrate (instantaneous), Pump stroke/position, Polished rod load/position, Gas injection rate
    • How accessible is historian/archive data for the last 12 months—do you have API/Historian access or do we need manual exports? Options: Direct API/historian access, Periodic file exports (CSV), Manual extraction by field team, Limited or no historical access
    • Tell us about any known data quirks (time drift, unit inconsistencies, allocation errors) that have complicated past analytics projects.
    • Would you be open to a short instrumentation audit—remote or on‑site—to validate signal integrity before the pilot? Options: Yes, on‑site preferred, Yes, remote is fine, Maybe — need internal approval, No

    Where Do Operational Constraints Bite Hardest?

    • What are the common operational constraints that limit acting on optimization recommendations? Options: Crew availability, Shift handovers, Equipment wear concerns, Safety/HSE rules, Permitting or well access, Control system latency
    • How much leeway do field operators typically have to change lift settings without formal approval? Options: Full discretion, Limited (with logging), Requires supervisor sign‑off, Requires engineering approval
    • Have past optimizations ever produced unexpected equipment stress or failures? If so, what happened?
    • Which mechanical limits must our models always respect on your wells (e.g., max stroke rate, rod load, injection pressure)?
    • If a recommendation risks slightly higher wear but materially more daily barrels, how would you expect your organization to weigh that tradeoff? Options: Favor production uplift, Prioritize equipment life, Evaluate on case‑by‑case, Depends on asset plan

    How Will Your Team Actually Use Recommendations?

    • Do your operators prefer step‑by‑step recommended setpoints, dashboard guidance, or automated closed‑loop control when trusting new optimization tech? Options: Step‑by‑step setpoints, Dashboard + alerts, Automated closed‑loop, Hybrid: manual then automate
    • What training or handover would make operators comfortable adopting algorithmic recommendations? Options: Hands‑on field training, Short video modules, Case studies with before/after, Shadow period with engineers, SOP updates
    • How do you prefer to validate recommendations during the pilot—parallel monitoring, A/B tests across wells, or controlled setpoint changes? Options: Parallel monitoring, A/B test across wellset, Controlled step tests, Engineer sign‑off before changes
    • What minimum operator adoption rate (percent of recommended actions executed) would you consider a behavioral success? Options: > 80%, 60–80%, 40–60%, < 40%
    • Describe a situation where your team embraced a new tool—what helped adoption stick?

    If We Move Forward, What Would Success Require?

    • What timeline constraints do we need to respect (budget cycles, regulatory windows, rigless maintenance schedules) to start instrumentation and the 90‑day pilot?
    • What commercial or contractual elements are non‑negotiable for you to greenlight a pilot (insurance, liability caps, data ownership, IP rights)? Options: Data ownership clauses, Liability/insurance limits, Clear performance KPIs, No long‑term lock‑in, Right to audit models
    • Which internal stakeholders should be included in a kickoff meeting to avoid later delays? Options: Operations/field leads, Production engineering, IT/OT, HSE, Finance/Commercial
    • What would you want included in a pre‑deployment readiness checklist before we start field work? Options: SCADA access confirmed, Instrument list & spare parts, Operator contact list, HSE permit approvals, Data mapping & units
    • Are there any political or change‑management risks we should be aware of—teams who may feel threatened by automation or analytics? Options: Yes — significant, Some — manageable, No
    • Finally, what would you like our single most important commitment to be during the pilot?
  2. Solution Experience

    Use the customer’s diagnosed well performance to show the pilot’s expected uplift, operator workflow impact, and verification approach.

    Experience Meetings

    • Solution Experience Readiness (Pre-Work Alignment)
    • Baseline Performance & Diagnosis Review
    • Solution Experience — Expected Uplift, Workflow Impact & Proof
    • Verification & Measurement Protocol Workshop
    • Pilot Commitment Checkpoint — Scope, Timeline & Sign-offs

    Issues & Enhancements

    • Defined risk controls and equipment limits to prevent recommendations that could cause harmful wear.
    • Schedule targeted field checks for wells flagged as low-confidence to capture missing signals.
    • One-line Recap (Diagnosis -> Consequence -> Future State)
    • Customer agrees to the per-well projected uplift ranges and understands the confidence drivers.
    • Operators and engineers accept the proposed workflow changes and can articulate the execution steps.
    • Verification approach is accepted as sufficient to prove or disprove uplift claims in the pilot.
    • Capture any model tuning needs or data corrections required before pilot start.
    • Seller to deliver a per-well uplift evidence pack (plots, assumptions, confidence intervals) within 2 business days.
    • Customer to nominate operator(s) who will perform recommended actions and confirm availability for training sessions.
    • Update model tuning backlog with items surfaced during forced validation and prioritize before pilot kickoff.
    • Agree scheduled dates for a short operator walk-through training aligned to the pilot start.
    • Review Measurement Risks & Data Quality Issues
    • A signed measurement protocol that specifies acceptance thresholds and statistical methods.
    • Clear ownership for production reconciliation and data stewardship is assigned.
    • Introductions & Meeting Objectives
    • Seller to draft the formal verification protocol and circulate for customer legal/operations review within 48 hours.
    • Customer to provide point-of-contact for production accounting reconciliation and any historical allocation rules.
    • Both parties to agree on a statistical test and minimum sample period for acceptance (e.g., 90 days, p<0.05) and record it in the protocol.
    • Recap of Agreed Outcomes from Prior Sessions
    • Formal agreement on pilot wellset, instrumentation plan, timeline, and kickoff date.
    • Owners for execution, data stewardship, operator champions, and signatories for acceptance are named.
    • Clear immediate next steps are scheduled so execution can begin without ambiguity.
    • Circulate the final pilot scope and timeline document for signatures and confirm the kickoff date.
    • Seller to place orders or schedule field instrumentation and confirm installation windows with operations.
    • Customer to provision SCADA/historian access and create accounts for seller technical staff.
    • Schedule the first-week cadence meeting and operator training sessions aligned to instrument installation completion.
    • A crisp, agreed one-sentence current state and one-sentence future state are documented.
    • Consequence (financial/operational) is quantified and accepted by stakeholders.
    • All required datasets, access, and data owners are confirmed for the Solution Experience.
    • Action owners and deadlines for pre-work are recorded so the main experience is productive.
    • Customer to deliver latest 90-day SCADA/historian extracts and production allocation reports for pilot wells.
    • Seller to produce one-page baseline summary (one-sentence current state, quantified consequence, and one-sentence future state).
    • Assign a single data owner and a single operator champion for the pilot and share contact details.
    • Schedule data validation session and confirm access credentials prior to the main Solution Experience.
    • Recap: Current State & Consequence
    • Consensus on per-well baseline metrics and the data sources used.
    • Agreement on root causes for each prioritized underperforming well or clear identification of data gaps.
    • List of wells requiring immediate instrumentation or data clean-up is captured.
    • Customer to annotate any disputed baseline figures and provide clarification within 3 business days.
    • Seller to produce a diagnostics pack per well (plots, signals, hypothesis) to feed into the uplift model.
    • One-sentence Current State Confirmation
    • Diagnosis -> Proof: Per-well Uplift Model Outputs
    • Per-well Baseline Metrics
    • Confirm Pilot Wellset & Instrumentation Plan
    • Define Quantitative Acceptance Criteria
    • Timeline, Milestones & Communication Cadence
    • Allocation & Production Accounting Reconciliation
    • Only-Prove-What-Matters View
    • Consequence Quantification
    • Failure Signals & Root-Cause Diagnostics
    • Roles, Access & Escalation
    • Operator Workflow Impact & Example Execution
    • Parallel Monitoring & Validation Steps
    • Confidence & Sensitivity of Diagnosis
    • Define Future State in Operational Terms
    • Customer Validation Exercise
    • Verification Approach Overview
    • Data & Access Readiness Checklist
    • Escalation, Risk Controls, and Equipment Constraints
    • Final Validation Check ('Is this what you meant?')
  3. Pilot Scope & Success Criteria

    Define the pilot wellset, instrumentation, integration points, model tuning responsibilities, and quantitative acceptance criteria.

    Scope Configuration

    • Install downhole and surface sensors
    • Deploy edge data gateway and SCADA integration
    • Calibrate per-well artificial lift models
    • Deploy real-time production surveillance dashboard
    • Execute automated well-test processing and anomaly flagging
    • Deliver prescriptive lift setpoint recommendations
    • Execute remote setpoint changes and closed-loop control
    • Perform iterative production optimization sweeps
    • Install and configure automated choke controllers
    • Integrate production data into accounting systems
    • Train field operators on optimization execution and HMI
    • Deliver 90-day pilot production uplift report
    • Perform routine sensor maintenance and calibration
    • Configure alarm suppression and escalation rules

    Scope Questions

    Install downhole and surface sensors

    • How many wells are in the pilot wellset that require new sensor installs? Options: <10, 10-20, 21-50, >50
    • Which sensor types are required (surface and downhole)? Options: Pressure (surface), Pressure (downhole), Temperature, Vibration, Motor current / power, Rod position / stroke sensors, Wellhead flow / rate metering
    • Do these wells currently have any existing sensors we can leverage? Options: Yes, full set, Yes, partial set, No existing sensors
    • Describe site constraints for sensor installation (e.g., access, hazardous area classification, power availability, communication coverage).
    • Is there preferred communications method for sensors (cellular, satellite, wired, LoRaWAN, other)? Options: Cellular, Satellite, Wired Ethernet, LoRaWAN / Private RF, Proprietary fieldbus, Other
    • Who will own physical installation logistics and permits (operator field crew, third-party service, vendor)? Options: Operator field crew, Operator third-party contractor, Vendor installs, Combination (specify)

    Deploy edge data gateway and SCADA integration

    • Which SCADA/PAC vendor(s) and versions are in use at the pilot sites? Options: Schneider/AVEVA, OSI PI / Wonderware, ABB, Honeywell, Emerson/DeltaV, Custom/Proprietary, Other
    • Do you have a historian (e.g., OSI PI) and what retention/granularity is available? Options: No historian, Yes - high granularity (seconds/minutes), Yes - hourly/daily only, Other (describe)
    • What protocols/tags will be required for integration (e.g., OPC, Modbus, DNP3, IEC61850)? Options: OPC UA, Modbus, DNP3, IEC protocols, Proprietary vendor API, Other
    • Is there secure network access from the vendor gateway to the SCADA/historian (VPN, firewall rules, jump box)? Options: Yes - VPN / approved access, Partial - needs firewall changes, No - access needs to be provisioned
    • What minimum telemetry frequency is required for pilot use-cases (e.g., 1s, 1m, 5m, 15m)? Options: 1s-10s, 30s-1m, 5m, 15m, Hourly
    • Who is responsible for providing integration credentials and performing firewall/network changes? Options: Operator IT/OT, Operator field engineering, Vendor, Shared responsibility (specify)

    Calibrate per-well artificial lift models

    • What artificial lift methods are included in the pilot (e.g., rod pump, ESP, gas lift, plunger lift)? Options: Rod pump, ESP, Gas lift, Plunger lift, Other
    • What historical datasets are available for model calibration (e.g., well tests, production logs, downhole surveys) and their date ranges?
    • What baseline period should be used to define expected production (e.g., last 30, 60, 90, 180 days)? Options: 30 days, 60 days, 90 days, 180 days, Custom (specify)
    • Who will own per-well model tuning and validation during the pilot (vendor data scientist, operator engineer, hybrid)? Options: Vendor, Operator, Hybrid team
    • Are there known mechanical or reservoir constraints to encode into the models (e.g., max stroke rate, tubing leaks, gas interference)? Options: Yes - provide details, No
    • What quantitative accuracy or performance targets are required for model acceptance (e.g., MAE, RMSE, % uplift prediction accuracy)?

    Deploy real-time production surveillance dashboard

    • Who are the intended dashboard users and their roles (e.g., field operators, production engineers, managers)? Options: Field operators, Production engineers, Supervisors/Managers, Executives, Other
    • Which KPIs must be shown in real time (e.g., oil/kero rate, gas rate, pump fill, motor power, efficiency, downhole pressure)? Options: Oil rate, Gas rate, Water cut, Pump fill / stroke efficiency, Motor power/current, Downhole pressure, Other
    • Preferred access method for dashboards (web browser, mobile app, SCADA HMI embed, intranet)? Options: Web browser, Mobile app, Embed in SCADA HMI, Intranet portal, Other
    • What refresh rate and latency are acceptable for the dashboard (near real-time vs aggregated)? Options: Sub-minute, 1-5 minutes, 5-15 minutes, Hourly
    • Are there existing dashboard templates or visual standards we should follow? Options: Yes - provide examples, No - vendor to propose
    • Who will be the point of contact to approve dashboard views and user access during the pilot?

    Execute automated well-test processing and anomaly flagging

    • What types of well-tests do you run and at what cadence (manual tests, automated, periodic unload tests)? Options: Manual tests, Scheduled automated tests, Event-driven tests, No regular tests
    • What anomaly types must be detected (e.g., pump off, gas interference, tubing leak, rod string failure)? Options: Pump-off, Gas lock/interference, Tubing leak, Rod string issues, Motor/drive faults, Other
    • What processing latency is required for test results and flags (immediate, within 1 hour, daily)? Options: Immediate (<1 min), Within 1 hour, Same day, Next day
    • Who will review and triage flagged anomalies (field operator, on-call engineer, vendor support)? Options: Field operator, On-call engineer, Vendor support team, Hybrid
    • Provide acceptance criteria for automated test processing accuracy (false positive threshold, detection rate).
    • Do you require audit trails and data export for flagged events and processed test outputs? Options: Yes, No

    Deliver prescriptive lift setpoint recommendations

    • What format do you prefer for recommendations (actionable step list, suggested setpoints with rationale, confidence score)? Options: Action list, Setpoints + rationale, Setpoints + confidence score, All of the above
    • How often should recommendations be generated (real-time, daily, weekly, event-triggered)? Options: Real-time, Daily, Weekly, Event-triggered
    • Who must approve recommendations before implementation (field supervisor, production engineer, operations manager)? Options: Field supervisor, Production engineer, Operations manager, Auto-apply allowed
    • What operational constraints must be enforced (max/min stroke, motor current limit, tubing pressure limits)?
    • Do you require risk assessment or equipment wear estimates alongside recommendations? Options: Yes, No
    • How should recommendations be delivered to the field (dashboard task, SMS/email alert, SCADA command queue)? Options: Dashboard task, SMS / Email, SCADA / Control queue, Mobile app push

    Execute remote setpoint changes and closed-loop control

    • Do pilot sites currently permit remote control actions from vendor systems into PLCs/RTUs? Options: Yes - full remote control allowed, Yes - limited / supervised only, No - remote control not permitted
    • What safety interlocks and approval workflows must be enforced before executing remote changes?
    • Which control systems are used on-site (PLC make/model, RTU vendor) for command execution?
    • Do you require automatic rollback and state validation after remote changes? Options: Yes - automatic rollback, Yes - manual rollback option, No rollback required
    • Who will have authority to trigger automated closed-loop control (operator, engineer, vendor)? Options: Field operator, Production engineer, Vendor, Hybrid/approved list
    • Are there regulatory or internal policy restrictions governing remote actuation we must accommodate? Options: Yes - provide policy, No

    Perform iterative production optimization sweeps

    • What cadence of optimization sweeps is acceptable during the pilot (daily, weekly, bi-weekly)? Options: Daily, Weekly, Bi-weekly, Ad-hoc/event-driven
    • What measurement plan will validate sweep effects (which sensors, duration of observation, production reconciliation)?
    • What safety or mechanical guardrails must be enforced during sweeps (pressure limits, temperature, vibration thresholds)?
    • Who approves starting an optimization sweep and who signs off on results? Options: Field operator, Production engineer, Operations manager, Joint approval
    • Do you require parallel monitoring (operator verification) during sweeps before changes are fully applied? Options: Yes - operator verification, No - automated only, Hybrid
    • How will success of each sweep be measured (absolute uplift bbl/day, % uplift vs baseline, NPV estimate)? Options: Absolute uplift, Percent uplift, Economic metric (NPV/LOE), Other

    Install and configure automated choke controllers

    • Are automated chokes already installed or do they require new hardware installs? Options: Already installed and networked, Installed but need configuration, New hardware required
    • What choke actuator types are present (electric, hydraulic, pneumatic, legacy manual)? Options: Electric, Hydraulic, Pneumatic, Manual / legacy
    • What fail-safe behavior is required for chokepoint loss of control (fail open, fail closed, hold position)? Options: Fail open, Fail closed, Hold last position, Other
    • Who will maintain choke hardware and spare parts during the pilot? Options: Operator maintenance team, Third-party contractor, Vendor maintenance
    • Do choke controllers need to integrate with emergency shutdown or safety systems? Options: Yes, No
    • Are there choke sizing or control constraints (max CV, step size, response time) we should know?

    Integrate production data into accounting systems

    • Which production accounting/ERP systems must receive pilot data (vendor names and versions)?
    • What allocation rules and formats are required for export (daily allocation csv, API push, EDI)? Options: Daily CSV, API push, EDI, Direct DB connection, Other
    • Who owns tag mapping and reconciliation between SCADA/historian and accounting systems? Options: Operator production accounting, Operator IT, Vendor, Joint team
    • What latency and cut-off times are required for accounting imports (end-of-day, T+1, real-time)? Options: End-of-day, T+1, Real-time/intraday
    • Are there regulatory or audit requirements for data lineage and time-stamped records? Options: Yes, No
    • Do you require reconciliation reports or exception handling for mismatches? Options: Yes - reconciliation required, No - not required
  4. Mutual Commit

    Confirm commercial terms, roles, data access, timelines, and who signs off on pilot acceptance.

    Agreement Modules

    • Non-Disclosure Agreement (NDA)
    • Master Services Agreement (MSA)
    • Statement of Work (SOW)
    • Commercial Proposal & Pricing Schedule
    • Payment Terms & Invoice Schedule
    • Pilot Acceptance Criteria & Sign-Off
    • Project Timeline & Milestone Signoff
    • Roles & Responsibilities (RACI) / Project Charter
    • Data Access & Processing Agreement (DPA)
    • SCADA/Integration & Third-Party Access Consent
    • Instrumentation & Field Work Authorization
    • Change Order & Scope Management
    • Liability, Insurance & Indemnification Schedule
    • Training & Operator Adoption Commitment
  5. Deployment

    Operationalize rollout with readiness checks, enablement, and outcome validation.

    1. Pre-Deployment Readiness

      Validate SCADA/historian access, instrumentation data quality, owner contacts, and risk controls before execution.

      Readiness Questions

      A quick hello — tell us who's in the room

      • Who should we put on the invite list for technical and commercial conversations (names, roles, email prefixes)?
      • Which of these best describes your primary role in production performance decisions? Options: Production Engineer / Manager, Artificial Lift Specialist, Operations Supervisor, VP of Operations / Asset Leader, Production Accountant, Other
      • When you think about the wells you’d consider for a 90‑day pilot, what’s the one sentence goal you’d want us to achieve?
      • How have you typically evaluated past pilots or vendor trials—what did success feel like to you? Options: Measured production uplift vs baseline, Operator adoption of recommendations, Seamless SCADA/historian integration, Reduced lift cost per barrel, Other

      What if this decline isn't 'just the reservoir'?

      • How confident are you that recent quarter-to-quarter declines reflect reservoir depletion rather than operational underperformance? Options: Very confident (depletion), Somewhat confident, Unsure / mixed signals, Believe it's operational underperformance
      • Can you point to specific wells where production fell faster than the decline curve—how many wells and over what timeframe?
      • When you look back at those wells, what operational causes do you suspect (check all that apply)? Options: Rod pump inefficiency, Gas lift setpoints, Scale or tubing issues, Surface facility constraints, Allocation errors, Other
      • How long have you been tolerating these faster-than-expected drops before deciding to act? Options: Weeks, 1–3 months, 3–6 months, Longer than 6 months
      • Give a brief example of a well that surprised you—what happened and what was the operational consequence?

      Who actually owns the outcome—and what will they accept?

      • If we deliver a validated production uplift, who signs off to move from pilot to field rollout? Options: VP Operations / Asset Manager, Operations Manager, Production Engineering Manager, Commercial / Procurement, Joint decision, Other
      • Who needs to be convinced that recommendations are safe to apply in the field (roles or functions)? Options: Field Operators, Maintenance Leads, Production Engineers, HSE / Safety, Well Integrity, Other
      • How does your sign‑off process work—what documentation, trials, or gates are required before changes can be executed?
      • What level of production gain (absolute bbl/day or % uplift) would be compelling for stakeholders to greenlight scale? Options: <2% uplift, 2–5% uplift, 5–10% uplift, >10% uplift, Prefer to state in barrels/day
      • Are there commercial or budget cycles we should align with to increase the chance of a field rollout after pilot success? Options: Quarterly reviews, Annual budget cycle, Ad hoc approvals, Asset handovers / divestment timelines, Other

      Where are the small daily frictions that quietly cost you barrels?

      • Which operational tasks consume most of your team's time and distract from proactive optimization (select all that apply)? Options: Manual well checks, Investigating alarms, Reconciling production allocation, Running manual tests, Tuning ESP/rod pumps by rule of thumb, Other
      • How often do individual wells go without targeted attention before someone notices a problem? Options: Days, Weeks, A month+, We don’t track this reliably
      • Describe a recent example where an operator or engineer 'fixed' something but the well still underperformed—what was missed?
      • To what extent do you feel recommendations from models or vendors are followed by field crews today? Options: Always followed, Often followed, Sometimes followed, Rarely followed, Never followed
      • What would make field teams more likely to trust and act on an automated optimization recommendation?

      If this pilot delivered everything you hoped for, what would change?

      • Imagine the 90‑day pilot shows measurable uplift—what are the top three operational behaviors or processes that would need to change to lock in value?
      • How important is per‑well tuned modeling (versus one-size-fits-all) to your confidence in results? Options: Critical, Very important, Somewhat important, Not important
      • Beyond production volume, which KPIs matter most for you during the pilot (select up to three)? Options: Net barrels uplift, Lift cost per barrel, Operator intervention count, Downtime reduction, Model confidence / error rates, Production allocation accuracy
      • What risks would prevent you from moving to automation after a successful pilot (e.g., equipment wear, safety, budget, staff buy‑in)?

      What assumptions are we both making that could be wrong?

      • We often assume SCADA/historian timestamps align across systems—how often have you found time sync or allocation mismatches? Options: Rarely, Occasionally, Often, Almost always problematic
      • Have you run any recent data quality audits (signal dropout rates, calibration drift, missing tags)? If yes, what did you find? Options: No audit done, Minor gaps, Significant gaps, We know it's unreliable
      • Are there operational rules or informal workarounds teams rely on that could invalidate model assumptions?
      • Which mechanical limits or equipment constraints must any recommendation never violate (stroke limits, plunger cycles, tubing pressure thresholds, rod load limits)?

      Can we actually get the data we need—and who owns it?

      • Which historian/SCADA systems do you use in the field we’d need to integrate with? Options: OSI PI, Wonderware/AVEVA, Schneider ClearSCADA, Ignition, SCADAPack/Outstation, Proprietary / other
      • What telemetry protocols or interfaces are present at the field level (select all that apply)? Options: Modbus RTU/TCP, DNP3, OPC UA/DA, MQTT, Proprietary vendor, No direct telemetry
      • Do you have direct historian access for read/write, read-only, or no access for third-party pilots? Options: Read-write access available, Read-only access available, Access requires change order, No access currently
      • How frequent is SCADA sampling for key tags (pressure, flow, RPM, stroke, LED status)? Options: Real-time (<1 min), 1–5 minutes, 5–15 minutes, >15 minutes, Event-only
      • Are there data ownership, privacy, or cybersecurity approvals we need before integrating? Options: Pre-approved, Minor approvals needed, Major approvals required, Unsure

      Which wells and hardware are we realistically going to instrument?

      • What well types and lift methods are in your target pilot set (select all that apply)? Options: Beam/rod pump, ESP, Gas lift, Plunger lift, Gas lift with downhole injectors, Other
      • How many wells are you prepared to instrument for the 90‑day pilot? Options: <10, 10–20, 20–50, 50+
      • Do the candidate wells already have downhole and surface instrumentation, or will field installation be required? Options: Fully instrumented, Partially instrumented, Need new installs for most, Unsure
      • Are there lease or operator restrictions that limit new sensor installs or third‑party hardware? Options: No restrictions, Minor paperwork, Significant restrictions, Unsure

      Safety, maintenance, and unintended consequences — what are the red lines?

      • Which safety or mechanical constraints must every automated recommendation respect without exception?
      • Have you seen optimization efforts increase equipment wear in the past? If so, describe what happened and how it was addressed.
      • What guardrails or verification steps do you require before field crews execute any setpoint change recommended by a model? Options: Engineer approval, Operator confirmation, Automated safety interlocks, Stepwise ramping with monitoring, Other
      • Who is responsible for incident investigation and root-cause when an optimization action correlates with an equipment issue? Options: Operations, Maintenance, Production Engineering, Third-party vendor, Joint investigation

      How will we know the pilot succeeded—let’s make it concrete

      • What are the quantitative acceptance criteria we will use to declare pilot success (choose up to three)? Options: X bbl/day uplift, Y% uplift vs baseline, Reduction in interventions, Improved allocation accuracy, Reduced lift cost/bbl, Operator adoption rate
      • How do you currently calculate baseline production for short-term uplift comparison—daily well test, allocation model, or other? Options: Daily meterized well tests, Allocated from field totals, Reservoir decline curve estimate, Custom baseline methodology
      • Who signs the pilot acceptance certificate—name and role—and what artifacts do they expect to see (reports, raw data, control logs)?
      • How long after the pilot ends would you expect to make a go/no-go decision on scale? Options: Immediately (within 2 weeks), Within 1 month, 1–3 months, Longer than 3 months

      What are realistic timelines and commitments for deployment readiness?

      • From your side, how much engineering and field time can you commit during pilot setup (hours/week)? Options: <10 hrs/week, 10–20 hrs/week, 20–40 hrs/week, 40+ hrs/week
      • Who will be the day‑to‑day contact for data and access issues, and who will handle commercial questions (names and responsibilities)?
      • Are there seasonal or operational windows (workovers, planned shutdowns) that would make deployment harder in the next 90 days? Options: No constraints, Some scheduled workovers, Major planned shutdowns, Unsure
      • If we identify data or instrumentation gaps, what is your preferred remediation path—operator installs, vendor installs, or scoped change orders? Options: Operator installs, Third-party vendor installs, Change order with asset team, Combination

      Let's surface the human element — change, trust, and adoption

      • How do your field crews typically react to external recommendations—curiosity, skepticism, or immediate adoption? Options: Curious and open, Cautiously optimistic, Skeptical, Resistant
      • Describe a moment when operators adopted a new tool and it stuck—what made that change successful?
      • What training format works best for your crews (hands-on shadowing, classroom, short videos, playbooks)? Options: Hands-on shadowing, Classroom/workshop, Short video modules, Step-by-step playbooks, Combination
      • What incentives or KPIs could help encourage consistent execution of recommendations during and after the pilot?

      If we start together, what should the first 30 days look like?

      • Which first-step activities would you prioritize for the first 30 days (select up to three)? Options: SCADA/historian access & validation, Install missing sensors, Baseline validation & allocation check, Model per-well configuration, Operator training / playbook creation, Risk control validation
      • What are your non-negotiables in the first month before field technicians begin executing changes?
      • Who needs to be included in a weekly readiness sync during month one (roles)? Options: Production Engineering, Field Operations, Maintenance, IT/Cybersecurity, Commercial/Legal
      • Finally, what would make you say at day 30: 'Yes, we can run the pilot with confidence'?
    2. Deployment Enablement

      Schedule field instrumentation, integrate systems, configure per-well models, and train operators with owners and timelines.

    3. Validation Checklist

      Execute integration tests, validate production allocation and baseline, vet recommendations with engineers, and run parallel monitoring until criteria are met.

      Validation Questions

      Start with Your Field Story

      • Briefly describe the asset or field you want to test in this 90‑day pilot (basin, asset name, approximate well count and any distinguishing feature).
      • Which well and lift types are represented in the candidate set? Options: Beam/rod pump, ESP, Gas lift, Plunger, Hydraulic lift, Other (please specify)
      • What is the typical production range for those candidate wells (bbl/day)? Options: < 10 bbl/d, 10–50 bbl/d, 50–200 bbl/d, 200–500 bbl/d, > 500 bbl/d, Varies widely
      • Who will be the primary day‑to‑day contact from your operations team for the pilot (name, role, and preferred contact method)?
      • How do you currently run production reviews for this asset—cadence and forum (e.g., daily ops chat, weekly shift handover, monthly asset review)? Options: Daily, Weekly, Monthly, Quarterly, Ad‑hoc

      Are We Blaming the Reservoir—or Operations?

      • When production falls faster than your decline curve, how confident are you that the root cause is operational (surface/ lift/ allocation) rather than reservoir—and why?
      • Which operational failure signals do you already track that tend to precede measurable production loss? Options: Sustained flow rate drop, Increased pump fillage or off‑time, Unusual tubing/casing pressures, ESP current spikes/dips, Rod pump off‑off cycling, Rising GOR/ gas interference, Surface facility constraint, Other (please specify)
      • How long do operational underperformance events typically go undetected before someone intervenes? Options: Hours, Days, Weeks, Months, Varies by well
      • Tell us about a recent incident where operations—not reservoir—caused a hit to production. What happened, how was it discovered, and what was the impact?
      • When you suspect an operational issue, what steps do you take to rule out metering or allocation errors?

      What Would Losing Barrels Actually Cost You?

      • If several wells underperform for weeks, what operational, financial, or organizational pains do you feel most—revenue loss, overtime, KPIs missed, credibility with asset owners?
      • Roughly how many barrels per day per well do you believe could be recovered with timely optimization? Options: < 5 bbl/d, 5–20 bbl/d, 20–50 bbl/d, 50–100 bbl/d, > 100 bbl/d, Don't know / need analysis
      • Which success metrics would make your VP of Operations or Asset Manager confidently say the pilot delivered value? Options: Absolute net production uplift (bbl/d), Percent uplift vs baseline, Reduced interventions / workovers, Lower lift energy or OPEX, Improved uptime, Operator adoption rate, Other (please specify)
      • How do you currently measure baseline production for a well (metering, allocation, historical moving average, reservoir model)? Options: Per‑well metering, Allocated volumes at facility, Moving average or historical baseline, Reservoir model baseline, Other (please specify)
      • What measurement window do you and leadership consider credible for proving uplift—30, 60, 90 days, or another period? Options: 30 days, 60 days, 90 days, Other (please specify)

      Who Signs Off When You Win — and What Do They Need to See?

      • Who must approve pilot acceptance and any subsequent scale decision, and what role does each person play in approval? Options: Production Engineer, Artificial Lift Specialist, VP of Operations, Reservoir Engineer, Production Accountant, Asset Manager, Procurement/Legal, Other (please specify)
      • What specific outcome or metric from the pilot would cause each decision‑maker to 'sign off'—be detailed by role if possible.
      • How do procurement or finance teams typically influence pilot commercial terms—do they need a PO or contract before instrumentation work begins? Options: Yes, PO/contract required before any work, Contract reviewed but technical work can start, Procurement not involved early, Unsure
      • If the pilot shows positive uplift but requires CAPEX to scale, who needs to be convinced and what evidence will they demand?
      • What would constitute a deal‑breaker that would cause leadership to cancel or pause the pilot?

      How Confident Are You in the Data That Drives Decisions?

      • If our models can't trust your SCADA/historian streams, they'll misdiagnose—how confident are you in data completeness and accuracy right now? Options: Very confident, Somewhat confident, Doubtful, Unknown / haven't audited
      • Which systems will we need access to for the pilot (select all that apply)? Options: SCADA (real‑time tags), PI/ historian, Production accounting / allocation system, Well test data, Workorder/maintenance system, Operator logbooks / shift notes, Other (please specify)
      • Do you have per‑well meters or is allocation done at facility level—explain any commingling that might complicate baseline accuracy. Options: Per‑well meters exist, Facility‑level composite metering, Allocated by formula, Mixed / varies by well
      • What common data quality problems do your teams face (missing tags, timestamp drift, incorrect units, sensor failures)? Give examples and frequency.
      • How quickly can you provide owner contacts, instrument lists, and wiring/SCADA diagrams when requested? Options: Within a few days, 1–2 weeks, 2–4 weeks, Longer or uncertain

      Who Will Use the Recommendations—and Will They Trust Them?

      • Imagine a recommended set‑point change arrives—who on your team executes it, and what would make them comfortable doing so without hesitation?
      • What past automation or algorithmic recommendations have operators resisted, and what were the reasons (safety, wear, trust, unclear rationale)?
      • Which hard guardrails must we enforce to prevent equipment damage (e.g., max stroke, min stuffing box pressure, ESP current limits)?
      • During the pilot, do you prefer recommendations to be advisory, automated-with-approval, or fully automated (we'll limit options during pilot to build trust)? Options: Advisory only (operator executes), Automated with approval workflow, Fully automated, Hybrid — some wells automated, some advisory
      • How do you want recommendations presented so your engineers can quickly vet and trace them (evidence packets, per‑well dashboards, short change requests, weekly summary)? Options: Per‑well dashboard with evidence, Actionable one‑line change requests, Weekly summary + deep‑dive packet, API/text alerts into existing tools, Other (please specify)

      What Would Convince You in 90 Days?

      • If after 90 days the platform delivered X uplift, what exact figure or outcome would move you to expand beyond the pilot (be specific by bbl/day, percent uplift, or other KPI)?
      • Which method do you prefer for baseline and uplift validation for accounting purposes? Options: Moving average historical baseline, Matched control wells (A/B), Statistical decomposition, Meter reconciliation, Custom hybrid approach (describe)
      • Who will audit or validate the uplift results—internal team, production accounting, third‑party auditor, or a joint review? Options: Internal engineering team, Production accounting, Third‑party auditor, Joint review
      • Which acceptance criteria must be met to call the pilot successful (choose all that apply)? Options: Minimum percent uplift, Absolute bbl/day uplift, Sustained improvement for N consecutive days, Operator adoption rate threshold, No measurable negative equipment impact, Data completeness threshold
      • How will you handle allocation and commercial impacts if volumes change during or after pilot (billing adjustments, reporting changes)?

      Practical Barriers and Quick Wins

      • What's the single practical barrier that would most likely stop this pilot from starting or succeeding? Options: Data access / SCADA permissions, Field instrumentation work, Operator buy‑in, Budget or procurement, Regulatory / permits, Other (please specify)
      • What low‑effort change or quick win could build confidence within the first 30 days (example: one‑well test, tuning a known bad well, resolving a metering inconsistency)?
      • Realistically, when could your team commit to a pilot start date and what is your ideal pilot window?
      • Which people should join a weekly pilot steering call (names/roles), and who should receive daily exception alerts? Options: Production Engineer(s), Artificial Lift Specialist, Field Supervisor/Operator, Production Accountant, IT/SCADA contact, Safety/HSSE rep, Other (please specify)
      • Are there any safety, regulatory, or contract constraints we must know before field instrumentation or remote control experiments begin?
  6. Success

    Present measured uplift, capture learnings, confirm next steps for scale, and maintain a shared channel for issues and enhancements.

    Success Reviews

    • Executive Success Review
    • Technical Validation & Data Integrity Review
    • Operator Adoption & Handover Session
    • Lessons Learned & Continuous Improvement Workshop
    • Scale Planning & Commercial Alignment

    Issues & Enhancements

    • Agree on measurable KPIs and acceptance criteria that will be used during scale phases.
    • Draft a proposed phased scale timeline and milestone acceptance gates for review.
    • Current State Data Summary
    • Secure technical sign‑off that data, models, and integration are accurate enough to validate pilot uplift.
    • Agree on remediation owners and timelines for any remaining data or model issues.
    • Confirm production allocation reconciliation approach for scale rollout.
    • Produce and share a data quality and QC log with timestamps and flagged records.
    • Assign owners and deadlines for fixing each open technical issue; create tracking tickets.
    • Deliver a technical acceptance certificate when remediation criteria are met.
    • Operator Workflow Recap (Current State)
    • Confirm operators are able and willing to execute recommendations and sign operational handover.
    • Establish a persistent shared channel and support SLA for field issues and enhancements.
    • Capture operator improvement suggestions for the continuous improvement backlog.
    • Publish updated SOPs, playbooks, and quick reference cards to the shared channel.
    • Set up the dedicated shared channel (e.g., Teams/Slack) with owners and response SLAs.
    • Schedule periodic (biweekly/monthly) refresher training and field coaching sessions.
    • One‑sentence Current State & Consequence Reminder
    • Produce a prioritized, time‑bounded continuous improvement backlog with clear owners.
    • Introductions & Meeting Objectives
    • Establish a follow‑up cadence to track remediation and enhancements progress.
    • Publish the prioritized backlog with owner assignments and due dates.
    • Document KPIs and acceptance criteria to be included in the SOW for scale.
    • Schedule the first continuous improvement review meeting and recurring cadence.
    • Succinct Outcomes Recap (Current → Future)
    • Reach alignment on scale scope, phasing, and commercial terms sufficient to draft SOW.
    • Define governance and owners for program delivery and establish approval timelines.
    • Confirm immediate next steps (draft SOW, legal review, kickoff date) and responsible parties.
    • Deliver draft SOW and commercial proposal reflecting agreed scope and KPIs.
    • Coordinate legal teams to exchange contract markups and resolve data/IP items.
    • Schedule program kickoff and initial steering committee meeting pending SOW sign‑off.
    • Obtain executive acceptance of pilot results and formal pilot sign‑off.
    • Align on financial case and approval to proceed to a phased scale decision point.
    • Identify executive owner, decision date, and required deliverables to trigger scale.
    • Deliver a consolidated pilot report with per‑well data, confidence intervals, and ROI appendix.
    • Prepare and circulate a pilot acceptance/sign‑off document for executive signature.
    • One‑sentence Current State Recap
    • Data Quality & Anomalies Walkthrough
    • Proposed Scale Scope & Phasing
    • Review: What Worked (Proof) & Where We Missed Targets
    • Live Case Walkthrough: Detection → Recommendation → Action (Proof)
    • Consequence Quantification
    • Root‑Cause Analysis of Misses
    • Commercial Terms Overview
    • Production Allocation & Baseline Validation (Proof)
    • Training Outcomes & Operator Feedback
    • Delivery & Governance Model
    • Measured Pilot Results (Diagnosis → Proof)
    • Prioritized Backlog (Brainstorm → Decide)
    • Updated SOPs & Playbooks
    • Model Calibration & Tuning Review
    • Integration & Verification Tests
    • Operational Impact & Adoption Metrics
    • Define KPIs & Acceptance Criteria for Scale
    • Escalation, Support & Shared Channel
    • Contractual, Data Access & Regulatory Items
    • Financial Impact & ROI
    • Operator Validation & Sign‑off
    • Assign Owners, Timelines & Next Review Cadence
    • Open Technical Issues & Remediation Plan
    • Decision & Next Steps
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