OEM Partnerships
Decisions that reshape organizational direction, structure, and partnerships.
Inside this journey
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Customer Discovery
Align on integration goals, target performance, volume forecasts, decision roles, and success signals tied to supply, roadmap, and certification risk.
Discovery Questions
Tell Us About Your Product and Why You Called Us
- What is the product you're building (brief name/description) and the primary capability you expect our component to enable?
- Who is the end customer or market segment this product targets?
- Which phase best describes where you are in the product lifecycle today?
- Which outcome matters most from this partnership—speed to market, cost control, peak performance, regulatory compliance, or future roadmap alignment?
- Who on your team will be the primary day-to-day contact for integration work (name/title/role)?
What Keeps Your Launch From Being Comfortable?
- If this integration underdelivers after launch, what would that cost you in revenue, customer trust, or roadmap momentum?
- Which technical performance metrics would cause you to pause or redesign if they were missed?
- Tell us about a past supplier integration that became a problem—what specifically derailed it and how did that feel internally?
- How worried are you about long-term vendor support and roadmap compatibility for this technology?
- Which single risk keeps you up at night as you think about adopting a third-party component?
Where Does Complexity Hide in Your System?
- What integration detail do you secretly expect to take far longer or cost far more than initial estimates?
- Which host environments, OS, or platforms must the component work with?
- Are there board-level, thermal, mechanical, or EMC constraints we must design for?
- Who on your engineering team will own system-level integration tests and triage?
- Roughly how many engineering FTEs can you commit to joint debugging and validation over the next 6 months?
Show Me the Numbers That Will Make This Move Forward
- What is your projected annual unit volume for Year 1, Year 3, and Year 5 (ranges are fine)?
- What pricing or royalty structure would keep your product margin within acceptable bounds?
- If licensing or COGS changed by 10% mid-design, what would you do? (examples: redesign, absorb cost, raise price, delay launch)
- How do you typically validate supplier claims about performance and cost—benchmarks, in-house tests, third-party labs, reference customers?
- Describe any internal approval thresholds (unit price, total contract value, ROI metric) that will determine whether procurement signs off.
Who Decides, and Who Clears the Path?
- When a supplier misses a milestone, who in your organization has authority to escalate, pause, or cancel the project?
- Please map the people or roles who will approve: technical fit, commercial terms, and compliance (names or titles are fine).
- What's your typical procurement timeline from commercial terms agreed to PO issued?
- How do cross-functional stakeholders prefer to stay informed—weekly syncs, shared dashboards, formal gates, or email updates?
- What governance or escalation cadence would make you feel comfortable during integration?
Certify or Ship — Which Comes First for You?
- If certification slipped by three to six months, what would the business impact be?
- Which certifications or standards are mandatory for your product at launch?
- Do you expect our team to own test artifacts and lab reports, or will your team manage certification execution?
- What has been your historical pass rate and typical rework cycle when certifying new suppliers?
- Who will be the certification sign-off authority on your side (role/title)?
Supply Chains: How Fragile or Robust Is Your Launch?
- If our production capacity fell short of your needed volumes, how would you mitigate—defer features, dual-source, or change BOM?
- What lead times and inventory buffers do you plan to carry for this component?
- How important is supplier traceability (lot-level, per-unit traceability) to your product requirements?
- Do your customers or regulators require multi-source strategies or single qualified source is acceptable?
- Describe any supplier contractual terms that are non-negotiable for you (e.g., on-time delivery SLAs, liability caps, supply continuity clauses).
What Would Success Actually Look and Feel Like?
- If this partnership exceeded expectations, what three signals would you point to internally as proof?
- Which of those signals are absolute deal-breakers versus stretch goals?
- How would you like us to demonstrate progress and validation—live lab demos, weekly metrics dashboard, sample deliveries, or on-site joint reviews?
- Post-launch, who will own field escalation and warranty interactions on your side?
- How do you prefer contractual success criteria to be documented—specific metrics, acceptance tests, or narrative SLAs?
Next Steps — What Would Make You Say Yes Today?
- What single assurance or artifact would make you stop evaluating other options and move forward with us?
- Which immediate proof points do you want first—benchmarks, integration guide, reference design, or sample boards?
- How soon can you schedule a joint scoping workshop with your cross-functional team?
- Is there any undisclosed constraint (budget cycle, executive review, regulatory window) that would block next steps we should know about?
- Who should receive a one-page summary of this discovery and proposed next actions (name and role)?
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Solution Experience
Use the customer’s scenarios and benchmarks to validate how the component meets performance, integration effort, and certification outcomes.
Experience Sessions
- Solution Experience Kickoff — Confirm Current State, Consequence, Future State
- Benchmark & Test Plan Alignment
- Live Performance Validation — Execute Customer Scenario Benchmarks (Lab Session)
- Integration Effort Workshop — Reference Design Walkthrough & SDK Assessment
- Certification Readiness & Acceptance Review
- Seller: Create an integration checklist and a prioritized backlog of SDK/doc fixes with ETA.
- Lab lead: Archive raw logs, metric exports, and test configurations to the shared repo.
- Seller engineering: Triage and prioritize any root-cause work for deviating tests.
- Customer engineering: Validate that the observed behavior reproduces in their environment and provide confirmation.
- Both: Schedule follow-up validation run or sign-off meeting within agreed SLA.
- Reference Design Implementation Walkthrough
- Agree on a concrete integration plan with task-level estimates and owners.
- Identify and prioritize SDK/documentation fixes required to reduce integration effort.
- Secure seller commitments for engineering support levels and roadmap compatibility items.
- Produce a timeline to move from validated prototype to production‑grade integration.
- Introductions & Meeting Objectives
- Customer: Share architecture diagrams and code interfaces to refine effort estimates.
- Both: Schedule joint engineering sprints and assign liaisons for weekly progress syncs.
- Project manager: Update the project plan with integrated milestones and deliverables.
- Recap Certification Requirements & Evidence Matrix
- Validate which certification requirements are satisfied by current evidence and which are outstanding.
- Assign clear owners and due dates for all outstanding certification artifacts.
- Agree on a mitigation plan, timeline and go/no‑go criteria for proceeding to contractual commitments.
- Obtain mutual alignment on the acceptance checklist that will determine success for this stage.
- Seller compliance lead: Package the certification evidence bundle and submit to the customer's cert authority or lab.
- Customer compliance lead: Provide any required environment or witness access for certification testing.
- Both: Track outstanding artifacts in a shared risk register with owners and target dates.
- Coordinator: Schedule the acceptance review (sign-off) once outstanding artifacts are delivered.
- Achieve a single agreed one-sentence Current State describing what is broken today.
- Agree quantified Consequence metrics (cost/time/risk) for target scenarios.
- Define one-sentence Future State outcome that the experience must prove.
- Approve the set of scenarios, benchmarks, and success signals to be executed.
- Confirm logistics, owners, and pre-work responsibilities to enable lab validation.
- Customer: Deliver scenario data, representative workloads, and baseline benchmark results.
- Seller: Provide reference design image, test harness requirements, and available lab dates.
- Both: Assign owners for test execution, analysis, and certification mapping.
- Project coordinator: Publish schedule and test entry criteria before the next meeting.
- Recap Objectives & Pass/Fail Rule
- Produce an approved, time‑bound test plan that directly proves the future state.
- Agree exact metrics, measurement methods and pass/fail criteria for each test.
- Map tests to certification evidence and assign owners for each artifact.
- Confirm timeline and resource commitments for lab execution.
- Seller: Publish the detailed test plan (test cases, commands, measurement scripts) to the shared workspace.
- Customer: Provide representative test data, configurations and access to any required on‑prem systems.
- Engineer leads: Validate measurement tooling and pre-provision test harness in lab.
- Coordinator: Lock lab slots and circulating schedule with responsible participants.
- Brief Recap of Objectives & Pass/Fail
- Capture objective benchmark results and artifacts for the priority scenario.
- Obtain explicit customer validation that results reflect their environment and the stated consequence.
- Identify any performance gaps and agree on immediate remediation or further investigation steps.
- Decide whether the experience has proven the future state for the tested scenario or requires iteration.
- Gap Analysis vs Customer Architecture
- Review Collected Test Evidence Against Requirements
- Execute Benchmark Set A (Priority Scenario)
- Map Scenarios to Test Cases
- Confirm One‑Sentence Current State
- Assign Ownership for Outstanding Certification Artifacts
- Real‑time Results Review & Interpretation
- Quantify Consequence
- Define Metrics & Measurement Methods
- SDK, Tools & Docs Assessment
- Force Validation: Customer Confirms Relevance
- Estimate Integration Effort & Timeline
- Risk & Mitigation Plan with Timeline
- Acceptance Criteria & Certification Mapping
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Solution Scope
Define integration deliverables, reference designs, SDKs, test & certification responsibilities, acceptance criteria, and pricing/royalty structures.
Scope Configuration
- Deliver Integration SDK and API Documentation
- Provide Board Support Package and Device Drivers
- Supply Reference Hardware Design (schematics and PCB layouts)
- Deliver Integration Test Harness and Bench Software
- Provide Preloaded Firmware Binaries for OEM Hardware
- Deliver Custom Firmware Builds per OEM Configuration
- Run Integration Engineering Sessions (remote or onsite)
- Provide Certification Test Artifacts and Compliance Files
- Ship Production-Qualified Components for Launch Volume
- Issue Volume Licensing Agreement and Royalty Schedule
- Deliver Scheduled Firmware Security Updates and Patches
- Provide Field Escalation and Hotfix Support Service
Scope Questions
Deliver Integration SDK and API Documentation
- Which target OS/platforms must the SDK support?
- Which language bindings are required for APIs?
- What documentation formats do you prefer (for analytics/packaging)?
- What level of example integrations do you need (sample apps, end-to-end workflows)?
- Are there specific API feature gates or modules you will definitely use?
- Who will maintain SDK integration post-launch (OEM, vendor, joint)?
Provide Board Support Package and Device Drivers
- Which operating systems and kernel versions must drivers support?
- Do you require source-level drivers or prebuilt binaries?
- Are there custom peripherals or platform-specific integrations required (GPIO, I2C, SPI variants)?
- Do drivers need to meet any certification (e.g., WHQL, CAN, automotive safety)? Specify which.
- What is the expected driver lifecycle and patch cadence?
- Are there binary compatibility constraints (e.g., stable ABI across kernel updates)?
Supply Reference Hardware Design (schematics and PCB layouts)
- What form factor do you expect (reference eval board, SoM, custom PCB)?
- Which EDA tool formats are required for deliverables (Altium, Cadence, KiCad, Gerbers)?
- Do you require full fabrication-ready files (Gerbers, BOM, pick-and-place)?
- Are there mechanical, thermal, or enclosure constraints we must accommodate?
- What electrical constraints (voltage rails, power budget, EMI limits) must the reference design meet?
- Do you need layout review sessions or handoff support to your PCB team?
Deliver Integration Test Harness and Bench Software
- What types of test coverage do you require from the harness (functional, performance, stress, regression, compliance)?
- Should tests be runnable in CI/CD pipelines or only in lab environments?
- Do you require hardware-in-the-loop (HIL) or fully automated bench setups?
- Which delivery format do you prefer for bench tools and scripts (python scripts, executables, LabVIEW, dockerized runners)?
- Who will own and update test cases long-term (OEM, vendor, joint)?
- Do you require test data logging, reporting formats, or integration with your test dashboards? Specify.
Provide Preloaded Firmware Binaries for OEM Hardware
- Do you require factory preloaded firmware on components/boards prior to shipment?
- Which SKUs/hardware variants require preloaded images (list part numbers or variants)?
- Are secure boot, image signing, or hardware provisioning required for preloaded firmware?
- What delivery and provisioning methods are acceptable (factory flash, SD image, network provisioning)?
- What acceptance tests must be passed on preloaded units before shipment?
- What is the expected versioning and rollback policy for preloaded firmware?
Deliver Custom Firmware Builds per OEM Configuration
- How many unique firmware variants/configurations do you anticipate at launch?
- Will configuration be achieved via build-time flags, runtime parameters, or both?
- Are there binary size, memory, or storage constraints for custom builds?
- Do custom builds require additional security/cryptographic provisioning (keys per OEM/SKU)?
- What is the desired turnaround time per custom build or firmware variant?
- Who will own build automation and artifact storage for custom images (OEM, vendor, joint)?
Run Integration Engineering Sessions (remote or onsite)
- Do you prefer remote, onsite, or hybrid integration sessions?
- What are the primary objectives for the sessions (bring-up, debugging, performance tuning, certification prep)?
- Which roles should attend from the OEM side (embedded engineer, QA, product manager, procurement)?
- What is the expected duration and frequency of sessions (single workshop, weekly cadence, milestone-based)?
- Do you require pre- and post-session deliverables (recordings, runbooks, action items)?
- Are there site-access, NDAs, or security requirements for onsite visits?
Provide Certification Test Artifacts and Compliance Files
- Which certifications/compliance regimes must be supported (FCC, CE, UL, IEC, automotive, telecom)?
- Do you need only artifacts/documentation or full test execution and lab coordination?
- Who will be responsible for certification test execution and lab bookings?
- Are there specific test reports or evidence formats required by your certification body?
- What target timeline and milestones exist for certification completion?
- How should firmware or hardware changes be handled during certification (change control, regression re-testing)?
Ship Production-Qualified Components for Launch Volume
- What are target launch volumes and ramp profile (monthly/yearly forecasts)?
- What are expected lead times and minimum order quantities (MOQs)?
- Which packaging formats do you require (tape-and-reel, tray, bulk)?
- What quality acceptance criteria or metrics must shipments meet (FPY, test coverage)?
- Are traceability, serialization, or unique device identifiers required?
- What logistics terms (Incoterms) and delivery locations are preferred?
Issue Volume Licensing Agreement and Royalty Schedule
- Which pricing/licensing model do you intend to pursue?
- What forecast volumes and pricing tiers should be used to define royalty breakpoints?
- What term length and renewal mechanics are preferred for the agreement?
- Do you require sublicensing, transfer, or OEM-DI (distributor) rights?
- What audit, reporting cadence, and payment terms (net 30/60) do you expect?
- Are there special regional pricing, tax, or currency requirements?
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Mutual Commit
Finalize licensing, royalties, volume pricing, supply continuity commitments, support SLAs, and governance for joint engineering and field escalation.
Agreement Modules
- Master Services Agreement (MSA)
- Statement of Work (SOW)
- Software Licensing Agreement
- Royalty & Revenue Schedule
- Volume Pricing & Forecast Commitment
- Supply Continuity & Manufacturing Commitment
- Support & Service Level Agreement (SLA)
- Joint Engineering Governance & Escalation Plan
- Acceptance & Certification Responsibilities
- Payment Terms & Invoicing Schedule
- Warranty, Indemnity & Liability Addendum
- Intellectual Property & Patent License Addendum
- Data Processing & Security Agreement (DPA)
- Export Control & Regulatory Compliance Certificate
- Change Order Procedure
- Termination, Transition & Exit Plan
- Confidentiality & Publicity Guidelines
- Audit Rights & Reporting Obligations
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Deployment
Operationalize rollout with readiness checks, enablement, and outcome validation.
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Pre-Deployment Readiness
Confirm owners, lab access, sample availability, test plans, and environments required for integration and certification execution.
Readiness Questions
Quick Intro: Tell Us About Your Program
- What product are you evaluating our component for, and what is your role on that program?
- What is the current project stage?
- Target launch timeline for the product (approximate)
- What are your initial volume expectations in year 1 and at steady state?
- Which outcome is the primary driver for choosing a third‑party component for this product?
What's Keeping Your Launch Up at Night?
- If this component integration caused a launch delay, what would be the single most likely root cause?
- Which of these concerns do you feel most anxious about right now?
- Think of a past supplier integration that went poorly—what happened and what downstream impact did it create for your team?
- How does the possibility of those outcomes make you feel about committing to a supplier today?
- Who on your team owns launch risk and is empowered to make cross-functional tradeoffs?
What Would a Worst‑Case Scenario Actually Look Like?
- Describe a concrete worst‑case scenario where a third‑party component forces an engineering or commercial change—what broke and why?
- If that scenario occurred, which business metric would you expect to be hit first?
- How much revenue or margin would be at risk in the first 12 months if that worst case happened?
- What mitigation paths would you realistically consider (e.g., alternate supplier, re-architecture, delay, in-house build)? Rank the options that are viable.
- How quickly would you need a working mitigation plan in place to avoid material program impact (hours/days/weeks)?
Where Are You Willing to Compromise—and Where You Are Not
- Which trade-offs are non‑negotiable for this product (pick the one you won’t compromise on)?
- Beyond that non‑negotiable, which attributes are you willing to accept moderate trade-offs on?
- List the top three technical acceptance criteria we must meet (benchmarks, numbers, tests). Be specific.
- What is an acceptable range of engineering effort to integrate the component (in FTE‑weeks or person-months)?
- If integration requires more effort than expected, what governance or commercial relief would you expect from a supplier?
How Do You Prefer Vendor Partnerships to Work?
- If a vendor partnership could remove 80% of your integration anxiety, what would they be doing differently today?
- Which support models do you find most effective for joint engineering?
- What documentation or artifacts are essential for you to move from evaluation to validation?
- How do you expect governance and escalation to work when a critical issue arises?
- Which commercial models do you consider acceptable for this program?
Proof That It Actually Works for You
- If we asked you to define the minimum set of real‑world scenarios we must validate, what are the top three use cases?
- Which certification or compliance bodies are relevant for your product?
- What lab resources and environments do you have available for integration and certification testing?
- When could you start receiving engineering samples, and are there constraints (NDAs, import controls)?
- Who will own the test plan and evidence collection—your team, ours, or jointly—and what does success look like for that owner?
If We Commit, What Will Success Feel Like?
- Describe the top 3 success signals you will use to decide this partnership was the right choice (technical and commercial).
- Which post‑launch KPIs will you monitor to judge supplier performance?
- How certain is your volume forecast and what cadence do you use to update it?
- If supply shortfalls occur, which contingency will you prefer us to enact first?
- What are the immediate next steps you’d like from us to move forward (e.g., NDA, sample shipment, PoC plan, draft commercial terms)?
- Who are the decision-makers and approval milestones we should be aware of (names, roles, and timing)?
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Integration & Certification
Execute joint engineering tasks, run integration tests, complete certification steps, and document verification results.
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Production Transfer & Supply Assurance
Validate manufacturing handoff, forecasting, BOM readiness, traceability, and supplier capacity at target volumes.
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Success
Review acceptance against success signals, capture lessons, and maintain a shared channel for issues and enhancements.
Success Reviews
- Success Review & Acceptance
- Lessons Learned & Retrospective
- Operational Handoff & Shared Channel Setup
- Enhancement Backlog Prioritization & Roadmap Alignment
- Ongoing Governance & Health-Check Cadence
Issues & Enhancements
- Publish the prioritized backlog and link each item to acceptance criteria and target release windows.
- Establish a RACI for operational responsibilities between OEM and supplier.
- Provision the shared channel (project space + ticket queue) and invite all operational contacts.
- Publish the incident response playbook including severity definitions and SLAs.
- Create a quarterly report template to track production issues, resolution times, and trends.
- Gather Candidate Enhancements
- Produce a prioritized backlog with clear value statements and preliminary timelines.
- Obtain supplier commitment for near-term items and identify dependencies requiring OEM input.
- Align roadmap milestones that affect certification, supply, or pricing commitments.
- Kickoff & Objectives
- Assign owners for OEM-required inputs (test cases, validation hardware, sample requests) and set deadlines.
- Update the public/shared roadmap with committed items and dependencies.
- Propose Governance Cadence
- Agree a governance calendar with clear attendee lists and decision authorities.
- Define a concise KPI dashboard and reporting cadence to surface risks early.
- Establish escalation triggers that map to contractual remedies or executive review.
- Create and circulate the governance calendar with recurring invites and meeting owners.
- Build the initial KPI dashboard and share access with governance participants.
- Document escalation triggers and incorporate them into the shared channel playbook.
- Verify each agreed success signal has objective evidence and reach a formal acceptance decision.
- Document any outstanding gaps with owners, completion criteria, and due dates.
- Obtain signatures or recorded approvals from both OEM and supplier decision owners.
- Publish an acceptance record that maps each success signal to evidence and the acceptance decision.
- Create gap remediation tickets for any non-conformances with owners and target close dates.
- Distribute the meeting minutes and acceptance artifact to governance and program stakeholders.
- Set the Context & Rules
- Capture a prioritized list of improvement opportunities with clear owners and due dates.
- Agree on 2-4 process or artifact changes to implement before the next integration.
- Create a short lessons-learned summary suitable for distribution to engineering, product, and commercial teams.
- Publish a lessons-learned report that includes prioritized improvements and owners.
- Update integration playbooks, checklists, or SDK docs based on agreed improvements.
- Schedule follow-up checkpoints for high-priority improvements to validate closure.
- Review Post-Acceptance Support Model
- Activate a documented shared channel and ticketing workflow with access granted to required teams.
- Agree on SLAs and escalation steps for production issues and supply events.
- Recap Agreed Success Signals
- Define KPIs & Dashboards
- Create / Activate Shared Channel
- What Went Well
- Impact & Effort Assessment
- Prioritization & Trade-offs
- Issue Triage & Severity Definitions
- Escalation & Contractual Triggers
- What Could Be Improved
- Evidence Review Against Each Signal
- Commitments & Timing
- Gap Assessment & Risk Items
- Root Cause Analysis for Top 2 Issues
- Schedule First 90-Day Checkpoints
- Supply & Logistics Escalation Process
- Acceptance Decision & Next Steps
- Improvement Actions & Owners
- Ownership Matrix & RACI