Customer Identity Management
High scrutiny and high blast radius; proof and governance matter.
This interactive experience is the shipped product itself — the same application code customers run in production, mounted read-only in your browser over a real sample journey. Not a video, not a mockup: because the demo and the product are one codebase, it can never drift from the real thing.
Inside this journey
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Outcome & Risk Discovery
Align on desired security, conversion, and compliance outcomes, map stakeholders and constraints, and capture the buyer's acceptance criteria for a staging evaluation.
Discovery Questions
Getting Oriented
- To get started, what event or product need prompted you to evaluate a new identity platform now?
- Describe the application you plan to pilot in staging, including platform (web, iOS, Android), approximate monthly active users, and peak concurrent logins.
- Which stakeholder owns the final go or no-go decision for production cutover, and who else holds veto rights on security or privacy?
- How would you prioritize the outcomes of security, conversion, and data residency for this pilot?
- Estimate the target improvement or maximum allowable decline in registration completion you would accept from the two-week A B test for the pilot to be useful.
- Would you pause evaluation if the two-week A B test cannot start within 30 days?
Where Login Breaks First
- Tell me about a recent outage or attack that exposed a weakness in your login flow, what failed and who felt the pain first?
- When credential stuffing or an account takeover occurs, what operational signals do you see first and how quickly do they appear after the attack starts?
- Which parts of your current auth stack are bespoke code that nobody on the current team originally wrote?
- Who spends most of their time triaging login incidents and what does that day to day work look like?
- What single technical or organizational failure in your current login system would immediately stop you from running a staged pilot?
The Real Cost When Login Fails
- If your peak login endpoint becomes degraded during a launch, how do you measure the downstream cost in churn, support load, or revenue lost?
- List the last three authentication incidents that increased support volume or churn and briefly what each cost you in time or money.
- How many additional support tickets per week or what percent monthly churn would trigger leadership to demand a replacement instead of incremental fixes?
- Who in finance or product ties registration conversion to revenue forecasts and can sign off on A B test success criteria?
- If the pilot shows no improvement or a decline in registration conversion after two weeks, what is the likely executive reaction and timeline for escalation?
Obstacles, Risks, and Deal Killers
- Name the top three technical or policy risks that could prevent a production cutover and identify which of those is most likely to stop the deal.
- Identify the single regulatory or data residency requirement, if unmet, that would force you to stay with the current approach.
- Do you have internal teams or contractors actively proposing to rebuild authentication instead of buying a platform?
- Estimate the engineering runway in calendar weeks or full time engineers required to deliver an internal rebuild that matches your pilot goals.
- What single integration dependency, if unavailable during the staging window, would force the pilot to be canceled?
Competitive Landscape
- List the alternatives you are actively comparing, including internal options, the incumbent, and other vendor categories, and indicate which of them would survive your security team's review.
- Under what conditions would your team decide to keep the current solution rather than migrate to a vendor?
- Has anyone internally argued for a full rebuild of authentication instead of piloting an external platform, and what is their primary rationale?
- Should a shortlisted vendor fail to demonstrate required social provider coverage or regional data residency in staging, would you continue evaluation or halt the project?
- Rank the evaluation criteria you will weight most heavily when choosing between vendors: conversion impact, security posture, operational overhead, data residency, SDK flexibility, cost.
Integration and Readiness Reality Check
- Identify any integration dependency that, if unavailable to your team during the staging window, would stop the pilot before it begins.
- Name the person or team that owns the third party APIs, SSO mappings, and social provider credentials the staging integration requires.
- Are staging environments available that mirror production peak load, and if not, which best describes the gap?
- Provide how many engineering sprints or calendar weeks your team can dedicate to the pilot during the staging window.
- Is a named security reviewer or compliance approver available to sign required attestations within the pilot window?
Acceptance Criteria and Next Steps
- Assume the staging test shows a 10 percent lift in registration completion and no increase in security incidents, what immediate commercial decision would you expect leadership to make?
- Provide the measurable acceptance criteria the two-week A B test must meet, including target conversion delta, peak load latency thresholds, acceptable adaptive MFA false positive rates, and any regional residency checks.
- Please indicate the named production owner and the deployment owner who will be responsible for the cutover checklist if the pilot succeeds.
- Choose your preferred target window for a staged rollout following a successful pilot.
- Detail the remaining internal approvals and the estimated time each would take if the pilot meets the acceptance criteria tomorrow, for example legal sign off, procurement, or security attestations.
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Solution Experience
Translate the buyer's goals into concrete integration patterns and workflows, highlighting how the platform meets security, conversion, and data-residency needs in real scenarios.
Solution Experience
- Solution Experience Session
- Confirm the current state and its cost
- You confirm the demonstrated integration pattern preserves your design system and eliminates UI constraints that were reducing registration conversion.
- Provision a regional staging tenant preconfigured with the proposed SDK settings and test credentials.
- You confirm the adaptive MFA behavior shown matches your desired returning-user friction and the security team's threat tolerance.
- Integration pattern walkthrough for your staging app
- Deliver an integration diagram and the exact SDK configuration snippet for the buyer's staging app.
- You confirm the proposed data residency configuration meets your regulatory and contractual requirements.
- Run an initial peak-load test against the staging tenant and share the results and any tuning recommendations before the full acceptance test.
- Live flows in staging, using your design variations
- You agree to the measurable acceptance criteria for the staging test, including peak-load targets, conversion delta threshold, and social provider coverage.
- Adaptive MFA and fraud mitigation scenarios
- Provide peak concurrent login metrics, the top social providers to cover, and a single app and owner for the staging integration.
- Define and document acceptance thresholds for conversion impact, MFA false-positive tolerance, and social provider coverage for the two-week A/B test.
- Data residency and compliance mapping
- Performance and load plan overview
- Validate outcomes and confirm next-step acceptance criteria
- Solution Experience Session
- Solution Experience Deck
- Solution Brief
- meeting
- slides
- document
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Solution Scope
Define modules, migration boundaries, responsibilities, data residency options, and measurable acceptance criteria the staging test must meet.
Scope Configuration
- Integrate SDK for Web, iOS, and Android
- Deploy Production-Grade Login Flow
- Configure Social Identity Providers
- Enable Passwordless Authentication Flows
- Deploy Adaptive MFA and Risk Policies
- Credential-Stuffing Detection and Automated Mitigation
- Breached-Password Screening and Password Hygiene
- Tenant Isolation and Data Residency Configuration
- Migrate User Accounts and Password Hashes
- Migrate Single Sign-On and Federation Integrations
- Provision Staging Tenant and Peak Load Testing
- Run A/B Test for Registration Conversion
Scope Questions
Integrate SDK for Web, iOS, and Android
- Which SDK(s) will you integrate into your staging application?
- Which web framework does the staging front end use (so we can confirm the correct SDK binding)?
- Which native mobile frameworks and minimum OS versions must the mobile SDKs support for your iOS and Android apps?
- Do you require the SDK to render a fully hosted login UI or to supply UI primitives for your design system?
- How much UI customization is permissible for the SDK integration to avoid breaking your design system (colors, fonts, layout hooks)?
- Who on your team will own the SDK integration tasks in staging (name and role)?
- Provide the expected CI/CD branch or staging URL where the SDK will be installed so we can validate SDK bundle and error reporting.
Deploy Production-Grade Login Flow
- Which existing authentication flows do you need matched in staging (registration, email verification, password reset, social sign-on)?
- Do you require a drop-in login page hosted by the platform or an SDK-driven embedded flow for your production look and feel?
- What maximum end-to-end login latency (95th percentile) do you require for users on your primary region during peak traffic?
- How should session lifetime and refresh token behavior map to your existing session policy (session duration and idle timeout in minutes)?
- List the UX flows you consider critical to preserve for conversion (one-tap social, email-first registration, phone verification).
- Who will be the owner for validating production-grade behavior (name, role) during the staging run?
Configure Social Identity Providers
- What social identity providers must be available in staging to match your user population (e.g., the providers your analytics show as primary acquisition channels)?
- Do you require coverage of regional social providers or enterprise identity brokers used by your users?
- Which redirect URIs and callback endpoints will you register for each social provider in your staging tenant?
- Who will supply the client IDs and secrets for social provider configuration, and are these stored in a secrets manager?
- How do you expect social account linking to behave when a user has an existing email/password account in your system?
- Provide the acceptance criterion for social provider coverage you expect to test in staging (number of providers or specific provider list).
Enable Passwordless Authentication Flows
- Which passwordless methods do you want to enable for the staging flow (email magic links, SMS OTP, WebAuthn/FIDO2)?
- Do you have rate limits or carrier restrictions for SMS you need the platform to respect during staging?
- What session creation behavior should apply after a passwordless sign-in (immediate session, require second factor, progressive profiling)?
- Provide sample email templates or brand guidelines we must apply to magic links to avoid brand mismatch in the registration flow.
- How should lost-magic-link or expired-link UX behave to minimize support tickets (resend after X minutes, show help link)?
- Who will validate passwordless flows in staging and confirm they do not regress conversion metrics (name and role)?
Deploy Adaptive MFA and Risk Policies
- Which risk signals should trigger adaptive multi-factor authentication (MFA) in staging: new device, IP reputation, impossible travel, credential stuffing score)?
- What MFA factors do you want available for users (TOTP, push, SMS fallback, hardware key)?
- How should adaptive MFA behavior treat returning users who previously opted out of MFA?
- Specify the numerical risk threshold or score range that should escalate to step-up MFA during staging.
- Who on your security team must approve the adaptive MFA policy used in staging (name and role)?
- Describe how adaptive MFA decisions should be logged and exported for your audit pipeline (log fields, SIEM endpoint).
Credential-Stuffing Detection and Automated Mitigation
- Which account takeover signals do you want monitored in staging (rapid failed logins, large-IP fanout, password spray patterns)?
- Do you require automated mitigation actions on detection (rate limiting, progressive delays, IP blocking, forced password reset)?
- Provide the threshold for failed-attempt rate per account or per IP that should trigger mitigations during peak load.
- How should false positives be handled in staging to avoid blocking legitimate users (auto-unblock window, manual review)?
- Who will receive automated mitigation alerts and own incident response during the staging window (name and role)?
- Specify whether you want credential-stuffing telemetry exported to your SIEM or retained only in the platform for 30/90/365 days.
Breached-Password Screening and Password Hygiene
- Which breached-password sources do you require screening against in staging (shared breach feeds, NIST hashed list, proprietary corporate list)?
- What enforcement action should occur when a user attempts to set a breached password (block, warn and allow with reset, require alternate factor)?
- How often do you want breached-password feeds refreshed for staging and production (daily, hourly, weekly)?
- Do you require password strength policies to be enforced at registration and reset (min length, composition, banned substrings)?
- Who on your product or security team will review password hygiene reports after the staging run?
- Describe any compliance requirements that affect password storage or screening (for example, GDPR, PCI DSS, or other regional rules).
Tenant Isolation and Data Residency Configuration
- Which data residency region(s) must be used for your tenant (EU, UK, US regional, APAC), and do you require physical isolation for production data?
- Do you need true tenant-level isolation (dedicated cluster) or logical isolation in shared clusters for your production tenant?
- Specify which data types must remain in-region (authentication logs, user PII, session tokens) for compliance.
- Provide the acceptance evidence required to validate data residency in staging (region-bound logs, IP address ranges, SOC attestations).
- Who on your compliance team will verify tenant isolation and sign off on residency controls?
- Do you require encryption key management integration with your key management service during staging and cutover?
Migrate User Accounts and Password Hashes
- How many user accounts do you plan to migrate in the initial cutover wave (estimate count or range)?
- Which password hash algorithms are present in your current store (bcrypt, scrypt, argon2, PBKDF2, custom) and what are their parameters?
- What migration strategy do you prefer for passwords: online lazy migration on first login, bulk re-hash with secret, or forced reset by email?
- What minimum migration success rate will you accept before proceeding to next wave (successful auth against migrated accounts)?
- Who is responsible for providing the export of user records and password hashes, and does that export require an encrypted transfer method?
- Describe how you want account identifier mapping handled for duplicates or merged users during migration (email normalization, external ID mapping).
Migrate Single Sign-On and Federation Integrations
- List the single sign-on (SSO) and federation protocols and identity providers in scope for migration (SAML 2.0, OpenID Connect, enterprise IdP list).
- Do any existing SSO connections require custom claim mapping or attribute transformations during cutover?
- Which SSO integrations are business-critical and must remain available during staged rollout (list provider or application names)?
- How should SSO session handoff and logout be handled to avoid orphaned sessions during migration?
- Who will own testing SSO flows in staging with corporate IdP test tenants and provide test accounts?
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Solution Evaluation
Execute staging integration, peak-load testing, and a two-week A/B registration test against agreed acceptance criteria (social provider coverage, adaptive MFA behavior, and UI/SDK flexibility).
- current_state
- stakeholders
- decision_readiness
- gaps
- desired_state
- success_criteria
- desired_state
- success_criteria
- decision_readiness
- gaps
- current_state
- stakeholders
- stakeholders
- decision_readiness
- current_state
- desired_state
- success_criteria
- gaps
- decision_readiness
- decision_readiness
- decision_readiness
- decision_readiness
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Mutual Commit
Finalize commercial and legal terms, confirm security attestations, data residency controls, and agree the go/no-go criteria for production cutover.
Agreement Modules
- Subscription Agreement
- Order Form
- Data Processing Agreement (DPA)
- Data Residency Addendum
- Security Attestation & Compliance Exhibit
- Service Level Agreement (SLA)
- Cutover Acceptance Criteria & Go/No-Go Agreement
- Support & Escalation Addendum
- Export and Cross-Border Transfer Addendum
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Deployment
Lock readiness facts and configuration values before execution begins.
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Pre-Deployment Readiness
Confirm environments, access, migration windows, rollback plan, monitoring targets, and named owners required before rollout.
Pre-Deployment Questions
Environment and access
- Which environments will the deployment touch? Select all that apply.
- For the environments selected, has the deployment team been granted the required access (service account, CI/CD pipeline access, and maintenance-window approvals)? (so we can schedule tasks and run automated deployments)
- If access is partial or pending, who will provision access and by what date? (name, role, target date)
Data and configuration
- Will any user data or credential material be migrated or transformed during cutover? (this determines migration runbooks and validation steps)
- Has the source-of-truth owner and field-mapping approach for primary identifiers (email/username/external IDs) been decided? (so migration can be approved and tested)
- If mapping/owner exist (or partially), provide the field-mapping owner's name and role and confirm the approved cutover approach (bulk or incremental).
People and ownership
- Provide the named owners (full name and role) for each role: deployment operations lead, security incident lead, product owner, and support escalation owner.
- Are the named owners authorized to make real-time go/no-go decisions during the cutover window? (this must be documented prior to scheduling the rollout)
Timing and constraints
- List preferred cutover windows and blackout periods (primary and two alternatives) and note any customer-visible high-impact hours we must avoid. (so we can propose dates that minimize customer impact)
- Is there an agreed rollback plan and a named rollback owner with clear rollback criteria (error thresholds, conversion delta, or security triggers)?
- Are monitoring targets and alert thresholds documented and agreed for the cutover (for example: allowed conversion delta %, auth error-rate, peak auth latency, suspicious-login rate)?
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Deployment Configuration
Capture exact configuration values the deployment team will use — SDK integration settings, SSO mappings, social provider credentials, MFA policies, and feature flags.
Configuration Details
Environments & Endpoints
- Enter the staging subdomain to configure (format: auth-staging.<your-domain>). Default: auth-staging.<your-domain>
- Enter the SDK public client identifier for STAGING (non-secret). Example format: sdk-client-abc123 — this value is used verbatim in the SDK integration settings
Authentication & SSO Mappings
- Select the SSO protocol to map for this application (Default: None)
- Enter the IdP metadata URL or OIDC discovery endpoint for the selected SSO protocol (format: https://... ). If None, enter 'none'. This value is consumed by the SSO connector (non-secret)
Social Providers & Credentials
- Which social login providers should be ENABLED in this deployment? Select all that apply.
- Name the team or person who will OWn the social-provider credential exchange and the secure channel you will use to deliver secrets (do NOT paste secrets). Example: 'Platform Security — company-secrets-manager'. This exact string will be used in the deployment runbook.
MFA, Feature Flags & Observability
- Select the MFA policy to apply in this deployment (Default: Adaptive (risk-based))
- Deployment configuration owner (Name and email). This contact will receive the deployment status and final config checklist (format example: Jane Doe <[email protected]>)
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Staged Rollout
Execute the phased cutover with clear owners, monitoring of conversion and security signals, and rollback/escalation controls.
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Success
Validate conversion and security outcomes, capture learnings, and maintain a shared backlog for incidents and enhancement requests.
Success Reviews
- Go-live Health Check (weeks 1-4)
- First Measurement Review (weeks 4-10)
- 90-day Realization Review
- Quarterly Operational Review (ongoing)
Issues & Enhancements
- Schedule the next quarterly review and any interim technical check-ins for high-risk items.
- Schedule a follow-up measurement after remediation and confirm the data sources to be used for re-evaluation.
- Restate acceptance criteria from Solution Scope
- Document which Solution Scope targets are met, which remain unmet, and the concrete remediation plan for each unmet item.
- Ensure all security incidents since go-live have recorded RCA and closure timelines.
- Establish a prioritized shared backlog for enhancements and incident fixes with target windows.
- Publish the 90-day outcome report that maps each Solution Scope criterion to measured results and remediation status.
- Create the prioritized shared backlog with effort estimates and target release windows.
- Schedule any security follow-up workshops required to close outstanding incident remediation items.
- Trend review for conversion and security metrics
- Confirm the solution continues to meet operational expectations for login conversion and security blocking activity, or record deviations and remediation timelines.
- Keep the shared backlog prioritized and assign target windows for the top 3 items.
- Agree any needed SLO or monitoring changes to reduce false positives or missed incidents.
- Update the shared backlog with the quarter's priorities and target windows for the top items.
- Adjust monitoring thresholds or SLOs as agreed and document the rationale.
- Re-confirm deployment scope and owners
- Deployment validated across environments and early telemetry shows no critical regressions.
- Critical blockers and rollback triggers logged with remediation windows.
- Incumbent decommission plan confirmed or retained-read-only with archive timeline.
- Publish a deployment validation report that lists completed checks and outstanding defects.
- Log critical defects in the shared backlog with resolution target dates.
- Execute the planned rollback drill or prove rollback path within the agreed window.
- Data presentation against Solution Scope targets
- Confirm whether registration completion rate and login conversion rate are trending toward Solution Scope targets or identify the gap magnitude.
- Agree a prioritized list of corrective actions with resolution windows to close identified gaps.
- Verify security signals are within acceptable bounds or record emergency remediations required.
- Create a prioritized remediation plan for funnel drop-offs and UI/SDK issues with target completion dates.
- Instrument additional monitoring for adaptive MFA challenge rate and social provider success rates.
- Open incident and high-priority backlog review
- Present outcome data and gap analysis
- Deployment and migration validation
- Root-cause diagnosis for metric gaps
- Early adoption and stability signals
- SLO and monitoring adjustments
- Security signal review
- Security and incident retrospective
- Agree corrective actions and timeline to acceptance gate
- Critical blockers and incident triage
- Shared backlog triage
- Operational housekeeping and next-quarter commitments
- Agree ongoing monitoring and escalation paths
- Incumbent system wind-down checkpoint
- Agree near-term remediation actions